In this "epidemic situation" of war that can't be lost, the automobile industry, as a pillar industry of the country, has continuously gathered strength in fighting the epidemic situation, delivering "ammunition" for front-line "soldiers", donating money and materials, setting up foundations, donating emergency vehicles, and providing logistics travel services. The accumulated aid funds have reached nearly 654.38 billion yuan. It is these well-known automobile enterprises that are the creators of social values when the country is prosperous and the people are safe; When the disaster came, they became the vanguard in the fight against it. There is no quiet day, but someone carries the burden for you. As Kissinger said in On China, "China people are always well protected by the bravest among them." People here are not only "warriors" who are retrograde, but also enterprises with a sense of social responsibility.
Compared with the downturn of the domestic auto market in the previous two years, aren't the car companies standing out at this time brave "retrograde"? According to the latest data released by the National Bureau of Statistics, in 20 19 years, among the 4 1 major industries in China, there were 13 major industries whose profits declined, and the automobile industry was one of them, with a year-on-year decline of 15.9%. For the automobile industry, which is already in a difficult situation, under the influence of this "black swan" in novel coronavirus in 2020, it is undoubtedly worse in the cold winter; Moreover, there is no relevant forecast at present, which can predict how much the whole automobile industry will be affected, but it is certain that almost all domestic automobile manufacturers have delayed the resumption of production after the Spring Festival.
In the face of the epidemic of life-and-death struggle, individuals, enterprises and countries are all in the relationship between suffering and * * * *; The prosperity of the motherland is inseparable from the social responsibility of individuals and enterprises; In this "epidemic" of war that can't be lost, I have seen China's posture as a big country, its strength and responsibility, and its citizens and enterprises.
Montesquieu once said in "On the Spirit of Law" that "where there is business, there is virtue", which is generally believed to be based on the theoretical business environment, but now I have seen the picture described by Montesquieu in these big country enterprises; In their view, profit, like oxygen, blood, water and food, is the condition of enterprise and life, but it is not the purpose of enterprise and life. Therefore, in addition to seeing these auto companies actively participate in the war of resistance, we also see them actively making suggestions for their partners to tide over the difficulties together; Some measures, such as canceling February sales assessment, reducing the burden of cooperative dealers and subsidizing dealers' employees, reflect the responsibility of automobile enterprises and partners in difficulties and maintaining social order.
On February 2, 2020, Volvo Cars posted a message on the official WeChat, taking the lead in announcing the launch of the dealer care policy to reduce the pressure on dealer partners; Introduced a number of dealer care policies, including not setting February sales targets, directly granting personnel subsidies to dealer employees, and special support for many business projects; Among them, Volvo Cars provided a total subsidy of more than10 million yuan for dealers' employees to alleviate the financial pressure of dealers. In addition, Volvo Cars is actively negotiating with banks to reduce the repayment risk of some dealers, extend the agreed opening time of the newly authorized 4S store project under inspection, suspend on-site inspection projects such as dealer standards audit, suspend face-to-face courses and in-store counseling, strengthen the online course content for dealer employees to improve their skills online, and strengthen the recent online marketing investment and support.
On February 3, 2020, in view of the operating pressure of dealers under the severe epidemic, Audi brand announced that while providing remote guidance and support through the digital platform, it would start a series of measures, including not assessing the February sales target and giving subsidies to front-line dealers, so as to tide over the difficulties with the majority of dealer partners.
On February 4, 2020, Dongfeng Da Yue Kia officially announced that it actively responded to the government's epidemic prevention and control deployment, decided to postpone the resumption of work of its dealers until February 10, and launched an online VR car-watching and online platform flagship store to facilitate customers to watch cars; In addition, in order to reduce the operating pressure brought by the epidemic to dealers' partners, Dongfeng Da Yue Kia adjusted its operating policy in the first quarter accordingly, and strengthened the incentive measures for senior dealers to deal with the epidemic.
During the epidemic, Beijing Hyundai launched the "three major support" measures for dealer partners, which embarrassed dealers. In terms of sales management support, the assessment of the dealer's purchase completion rate in February was cancelled, and the dealer can flexibly adjust the purchase quantity and adjust the inventory structure according to his own needs; Considering the financial pressure of dealers during the epidemic, Beijing Hyundai will also provide financial support for dealers to cross the bridge due to bills of exchange, and partially subsidize the interest of funds to alleviate the short-term cash flow difficulties of dealers; In terms of marketing support, increase online communication and marketing efforts, launch official website online model exhibition hall, and vigorously support dealers to carry out online marketing activities; In terms of after-sales service support, the dealer's first-quarter sales and after-sales assessment tasks were suspended, and the after-sales service VOC assessment was adjusted to provide remote technical support for the dealer.
According to the official information released by Jaguar Land Rover China and Chery Jaguar Land Rover, Land Rover Jaguar China and Chery Jaguar Land Rover will take various ways and means to alleviate some of the pressure on dealers; For example, cancel the monthly assessment of dealers, give dealers appropriate inventory subsidies according to models, and reduce the financial pressure on dealers.
Considering the operating pressure brought by the epidemic to dealers, on February 5, Great Wall Motor and its four brands, Harvard, WEY, Euler and Great Wall pickup truck, officially launched the "three reductions and three benefits" support policy. Third, reduce the burden by assessment: that is, do not assess sales, procurement and promotion, increase medical insurance support, and ensure the reasonable income of the terminal and the healthy development of dealers in the current environment; Financial burden reduction: adjust fiscal policy and extend the repayment period of the three parties. Bank acceptance bills that arrive in February are free of discount. For the vehicles that need to be redeemed due to the three-party acceptance bill, Great Wall Motor will actively coordinate to extend the repayment time and provide more resource space for dealers; Financial burden reduction: appropriately adjust the financial policy of car purchase, provide users with more flexible repayment forms, lower the threshold of car purchase, and promote the terminal sales of dealers.
As for the three-tax policy, that is, empowering dealers to provide multi-dimensional services: adjusting the sales model, making multi-dimensional attacks, focusing on remote training of online sales business, further strengthening dealers' online marketing capabilities, and encouraging the use of online 4S stores VR car watching, WeChat live car watching, live video car watching, and maintaining a 24-hour 400 hotline to carry out marketing to meet consumers' demand for car watching and car buying during the epidemic; Empowering front-line sales teams and personnel: setting up special funds to motivate front-line sales teams and personnel of dealers to ensure the reasonable income of terminal sales personnel and tide over the difficulties; Empowering dealers in Hubei epidemic areas: Great Wall Motor will give special and maximum policy support to Hubei dealers with the worst epidemic situation and the greatest operating pressure.
On February 4th, British and finidi officials announced that they were affected by the epidemic, adjusted their sales targets and policies in time, provided discount support for dealers' inventory, and introduced measures such as reducing or exempting financial interest on dealers' wholesale sales and delaying payment period according to the epidemic degree. At the same time, based on the current situation that the epidemic has a great impact on the income of front-line sales staff, finidi will assist dealers to give corresponding subsidies to front-line sales consultants to help sales staff reduce the financial pressure.
According to the latest official news, Dongfeng Passenger Car Company is tentatively scheduled to resume production on February 14. By comprehensively lowering the February sales target and supporting a number of business policies, it will work hand in hand with dealer partners to tide over the difficulties. In addition to lowering the sales target in February, Dongfeng Shen Feng also loosened the business policy in February to the maximum extent, fully reducing the pressure on dealers; Through a series of measures, such as relaxing various assessment requirements, extending the subsidy period, reducing the conditions required for rewards, and increasing the rent support of the second network, we will subsidize and help dealers and front-line sales personnel.
In response to the epidemic, Chery Finance adjusted its dealer loan policy accordingly. First, all dealer loans that cannot be repaid due in February 2020 will be extended for three months, and the interest rate will not rise within three months; In March 2020, all loans that cannot be repaid at maturity will be extended for two months, and the interest rate will not rise within two months; Secondly, dealers who need to apply for extension should speed up the process, simplify the process and open a green channel. We will give greater support to dealers in Hubei province with serious epidemic situation and give customized policy care to each dealer partner.
The above is just the tip of the iceberg of car companies' caring policies for dealers and partners. According to the information I have learned, many car companies have implemented measures to take care of dealers internally or are formulating relevant measures, mainly focusing on canceling or optimizing the February sales assessment, fully subsidizing dealers, and introducing relevant financial support policies. For the epidemic, they fully reflect the social responsibility of big country enterprises; For dealer partners, fully reflect their responsibilities as upstream OEMs and partners; For consumers and users, major car companies are actively deploying digital marketing and implementing customer care services, so that consumers can enjoy more convenient one-stop service when buying a car, and users can feel the meticulous care of the company.
Everyone has a personal experience of how difficult it is to prosper the country. Every time a disaster comes, the most precious thing in the depths of human nature will be aroused, or sympathy, or the magnificence of human nature polished by tenacious vitality; The dedication and dedication of individuals and enterprises in the face of disasters will always shine with new light. This battle "epidemic" that we can't lose will be defeated one day. This is not the first battle we won, nor will it be the last. Our gains and losses in this battle will be the weight to win the next battle. During the epidemic period, auto companies that actively contributed to the anti-Japanese war epidemic and worked hand in hand with partners, users and consumers to tide over the difficulties showed the responsibility and responsibility of big country enterprises; When the "epidemic" of this war is taken down, can we, together with our partners, users and consumers, blow the first horn of China automobile market in the 2 1 century and the new decade?
(Article with map source network, invasion and deletion)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.