B2C website refers to a website that provides a platform for business-to-customer e-commerce activities.
B2C, a British business customer. B in B2C is a merchant, representing an enterprise, 2 is a homonym of to, and C is a customer, representing a consumer, so B2C is a business-to-consumer e-commerce model. This form of e-commerce is generally based on online retail, mainly relying on the Internet to carry out online sales activities. Consumers shop and pay online through the Internet. Because this model saves time and space for customers and enterprises, greatly improves transaction efficiency and saves valuable time.
2. What are the profit models of 2.b2c e-commerce?
The profit model of B2C e-commerce websites is largely determined by the operating model of B2C e-commerce websites chosen by enterprises, that is to say, different operating models of B2C e-commerce websites have different profit models, but in general, the operating income of B2C e-commerce websites in China is mostly directly related to the B2C e-commerce operations of enterprises, and the profit models of B2C e-commerce websites mainly include the following:
1, product sales
The income from the transaction of goods and services on B2C websites of enterprises is the main profit source of B2C e-commerce websites of most enterprises, and it is one of the most important profit models of B2C e-commerce at this stage. The operating types of B2C websites of general enterprises can be divided into two types: platform-based B2C e-commerce websites and sales-oriented B2C e-commerce websites.
(1) platform B2C e-commerce website
Such B2C e-commerce websites do not have their own products, but only provide B2C platform services for enterprises and businesses, and make profits by charging virtual store rental fees, transaction fees, and joining fees. For example, a typical representative: Taobao Mall. The B2C website provides a B2C shop platform for enterprises, and collects the store fees for joining the website platform, and provides different services according to the needs of enterprise stores, and collects different service fees and deposits.
(2) Sales-oriented B2C e-commerce website
Sales-oriented B2C e-commerce website is a B2C mall or B2C website for enterprise sales. Enterprises sell products on the platform, and selling products on the platform is the main way to make profits. They need to develop their own procurement supplier channels, build a complete warehousing logistics distribution system or develop third-party logistics franchisees, and also meet the logistics distribution services after consumers buy products. In this way, discount is the best way to attract consumers. Low prices can attract customers and increase the click-through rate, but the number of visits will continue to climb and the transaction will increase. According to the category of products sold, this category can be divided into two categories:
First, sell the company's own products. Sell products produced by enterprises themselves or products of franchisees through B2C e-commerce websites. Commodity production enterprises mainly expand sales through this model, so as to obtain greater profits.
B. selling derivative products. Selling products related to this industry, this model of products is relatively complete, but it may be unprofessional because website editors don't know all kinds of products.
Step 2 advertise
The profit of online advertising is not only the conventional profit model of Internet economy, but also the main profit source of almost all e-commerce enterprises. B2C e-commerce websites provide pop-up advertisements, banner advertisements, floating advertisements and text advertisements.
As one of the most important profit models of B2C e-commerce websites, advertisements are mainly used to attract customers' attention and enter the B2C e-commerce websites of enterprises. Compared with traditional media, the unique advantages of B2C e-commerce website advertising are: First, the advertising efficiency is high, and the advertising cost is directly linked to the actual click effect. On the other hand, B2C e-commerce website can make full use of the products or services provided by the website itself to classify the sales groups, which is also very attractive to advertisers.
The key to the success of this profit model lies in whether the enterprise's own B2C e-commerce website can attract a large number of advertisements and attract consumers' attention.
3. Membership fee
In most e-commerce platforms, it is a big profit model for B2C e-commerce websites to implement membership system and collect membership fees. B2C websites charge membership fees according to different operating modes and services provided. The services provided by B2C website include: online registration procedures, tracking records of purchase behavior, online sales statistics inquiry, and perfect information guarantee certificates. The number of members determines the final income of the website through members to a certain extent. The income of the website mainly depends on its own promotion. Some preferential activities can be held to give charging members more favorable membership prices, which is different from attracting more long-term customers from free members.
4. The indirect revenue model of the website.
The profit model of enterprise B2C e-commerce website can not only make profits by transforming the value created by itself into real value, but also make profits through other links in the value chain.
(1) Online Payment Income Model
When B2C online payment has enough users, we can start to consider the issue of obtaining income through other means. Take Taobao as an example, nearly 90% of Taobao users pay, which brings huge profit space to Taobao. Taobao can not only charge a certain transaction service fee through Alipay, but also make full use of the huge funds generated by the time difference between users' deposits and payments to make profits from other investments.
(2) Website logistics revenue model
The transaction scale of B2C e-commerce in China has reached tens of billions of yuan, and the resulting logistics market is also very large. Taking logistics as its own service, as the service of the website, the website can not only occupy the profit of logistics, but also add value to the value created by users. However, there is a big difference between logistics industry and Internet information service. It is very expensive for B2C e-commerce websites to take logistics as their own service, and it needs to establish a sample distribution system, which needs strong funds as the backing, but most websites are simply difficult to do so.
5. Internet services
Some B2C e-commerce websites can provide related services for enterprises in the industry, such as China Clothing Network and China Clothing Information Network.
6. Advisory services
Provide consulting services for manufacturers in the industry and collect service fees, such as China Medicine Network and China Medicine Network.
7. Order agency fee
Some B2C e-commerce websites make profits by receiving online orders from customers and charging transaction intermediary fees.
8. Concessions
On the one hand, providing franchise mode can quickly expand the scale, on the other hand, it can charge a certain franchise fee.
9. Auction
B2C e-commerce websites can also collect intermediate fees from auction products to provide auction services for collectors.
10, product lease
B2C e-commerce websites can also provide rental services and charge rent.