Current location - Education and Training Encyclopedia - Graduation thesis - English advertising paper
English advertising paper
1. Irene. A Cognitive Pragmatic Study of Puns in English and Chinese [D]. Doctoral thesis of Shanghai International Studies University. 2007

2. Xue Bing, Li Yuee. Pragmatic Aesthetics of Advertising Puns [J]. Foreign Language and Foreign Language Teaching, 2000.

3. Yan minfen. Pragmatic analysis of puns [J]. Journal of Xi International Studies University, 2002

4. Mary Zhao Zhenhua. Comparison and motivation of puns between English and Chinese. Foreign Language and Foreign Language Teaching, 2006.

5. Li Xinhua. On rhetoric [M]. Shanghai: Shanghai Foreign Language Education Press, 2003.

6. He Ziran. Introduction to pragmatics [M]. Changsha: Hunan Water Control Publishing House, 1988

7. pragmatics [M]. Beijing: Foreign Language Teaching and Research Press, 2000.

8. levinson, S.C. Pragmatics [M]. Cambridge: Cambridge University Press, 1983

9. Keiko Tanaka. Puns in advertisements: a pragmatic approach [J]. Lin Yu, 1992

10. Advertising Language: A Pragmatic Study of British and Japanese Advertising [M]. London and new york: routledge, 1994