Comrade Shu Bin was born in 1968, 199 1 graduated from the Foreign Languages Department of Xiangtan University, 199 1 entered the news front and served as the deputy director of Hunan Internet News Center. Responsible editor of Hunan and the World magazine; General Manager, Editor-in-Chief and Chairman of xiaoxiang morning herald Social Committee Red Net; Vice Chairman of Hunan Internet Association; Member of Internet Society of China News Information Service Working Committee; Executive director of Hunan Journalists Association; President of the Network Branch of the Provincial Journalists Association; Member of China Internet Famous Brand Column Evaluation Committee; Judge of Network News Award of All-China Journalists Association.
From June 2000 to October 2000 10, Comrade Shu Bin was responsible for creating a provincial key news website-Red Net. The website was put into trial operation on 200 1, 1 and officially opened on 3 May. Over the past eight years, under his specific leadership, Rednet has grown from scratch to a news website with 160 employees. Become the only leading news website in China that has achieved profitability for five consecutive years. Its comprehensive influence has been in the forefront of national news websites, and it has become a well-known website in China, with great influence at home and abroad. Comrade Shu Bin has been the general manager and editor-in-chief of the website, and became the chairman in 2008. He is keen in thinking, brave in practice and innovative. We have made bold explorations in the aspects of content, brand, system and mechanism, and found a new way for the development of local news websites in line with China's national conditions. This website has become a banner for local news websites to learn and emulate. Red Net's outstanding work in all aspects has been highly praised by leaders such as Li Changchun, the Political Bureau of the Communist Party of China (CPC) Central Committee, member of the Standing Committee of the Political Bureau and Liu Yunshan, Minister of Publicity Department of the Communist Party of China, and fully affirmed by the Propaganda Department of the CPC and the the State Council Press Office. It has been reported by Xinhua News Agency, People's Daily, CCTV news broadcast, focus interview and other central media and columns for many times, and has been promoted by Xinhua News Agency's domestic dynamic proof. Zhang Chunxian, secretary of Hunan Provincial Party Committee, instructed: "Red Net has made outstanding achievements, so we should constantly sum up, explore and innovate to make it better and better.". The website was successively rated as "the most influential news website in China", "the most influential city portal website in China" and "the top ten innovative media in China", and became the first batch of cultural industry demonstration bases in Hunan Province.
First, creatively carry out online news propaganda work.
As the editor-in-chief, he has always regarded the service center and the overall situation as the foundation of the website news propaganda work, achieved correct guidance, and gave full play to the important role of key news websites in guiding online public opinion. In the "Suggestions and Suggestions" activity of the Ninth Party Congress in Hunan Province, he actively strived to make the website a designated submission platform, and was rated as an advanced unit of activity organization and news reporting, which became a typical example of local party committees and governments using the Internet to carry out their work, and promoted the "Internet suggestions and suggestions fever" in all provinces in the country in the future. The column "Central Group Learning" run by Red Net was promoted to the whole country by Publicity Department of the Communist Party of China as a good experience and good practice of national theoretical propaganda work. He advocates the concept of "content is king". In recent years, under the leadership of his initiative and organization, Rednet has successively launched a series of classic plans, such as Hunan People's Blood, Yuan Longping Nominated for the Nobel Peace Prize, and Resisting the Gate of Pornographic Photos, which have continued to become hot spots on Chinese websites nationwide and even around the world. In February last year, Hunan Province suffered a rare continuous rain, snow and low temperature freezing disaster in history. In this public opinion war against ice and snow, Red Net makes full use of the communication advantages of the network, correctly guides online public opinion, timely guides netizens' emotions, and shields negative information on the Internet. Red Net was praised twice by the State Council Information Office, and won the advanced group of anti-ice disaster relief and the propaganda system of the whole province. On February 3rd last year, 13, Rednet took the lead in issuing a proposal to national websites and netizens to resist the dissemination of indecent photos of the "Yanzhaomen" incident in Edison Chen, which received positive responses from more than 0/00 websites nationwide. Some experts commented: "Red Net's practice in major theme propaganda, public opinion guidance in emergencies, media social responsibility, and news websites becoming strong mainstream media in the region has provided theoretical support for the development of local key news websites in China, explored successful experiences, and proved that news websites can not only run well in the new era, but also have influence and characteristics."
Second, brand building has achieved fruitful results.
He set out to formulate the brand development strategy of Red Net and implemented it persistently, and successively founded a large number of columns such as Red Pepper Review, People's Voice, Love Home and Interview with Red Net. The Red Pepper Review, which was planned and edited by him, was awarded as "China Internet Website Name Column" for three consecutive years, and was awarded as "the first prize of the 17th China News Award" in 2007. The voice of the people has become a new bridge between the party Committee, the government and the people, handling thousands of complaints from netizens every year, with a settlement rate of over 95%. In 2008, he won the first prize of the 18th China News Award. Red Net became the only news website in China that won the highest prize of China News Award for two consecutive years. Love Home won the first Hunan Charity Award.
On June 5438+1 October1,2008, he led the website to plan and launch the activity of "Touching the Top Ten Little People in China in 2007", which received enthusiastic participation from netizens all over the country and had a strong online response. 65438+1October 14, after the instruction of Minister Liu Yunshan, the activity was upgraded to "China's online media moved the first person in China" and became the annual brand activity of the national online community. The first activity is undertaken by Red Net.
The "China Online Media Tour to Hunan" held by Red Net displayed the banner of China online media for the first time in the whole country, which has been held for three consecutive times. The "National Seminar for Online Commentators" initiated and hosted by Red Net has become an annual event for online commentators and has been successfully held for four times.
While creating a brand column, he devoted himself to cultivating and introducing his own famous journalists, editors, hosts and presenters. Yang Guowei, the person in charge of red pepper comment, has become a representative figure in the field of online comment and has been promoted to deputy editor-in-chief of the website. Comrade Shu Bin himself has also become an influential figure in the national network community and has been invited to speak at various conferences and forums for many times. At the same time, he paid attention to theoretical summary, and published more than 20 papers in various media all over the country, two of which won the first prize in the selection of good papers in Hunan News System, which provided many beneficial inspirations and experiences for China News website to innovate news propaganda, become the mainstream media, enhance its status and operate and develop. Comrade Shu Bin is now a "four-batch" management talent in the national propaganda and cultural system, a "five-batch" talent in the propaganda and ideological front of the province, and the first leading talent in the press and publication industry in the province.
Third, actively explore the road of sustainable development of news websites.
News websites must become real market players. At first, domestic news websites took the lead in cooperating with state-owned enterprises (Hunan Valin Iron and Steel Group), seeking to establish a modern enterprise system, freezing career establishment, and implementing full-time recruitment, competitive recruitment and performance appraisal. Later, he actively responded to the trend of world media integration and resolutely realized "resource sharing, complementary advantages, brand building and mutual promotion" with the paper media (xiaoxiang morning herald). Recently arrived at the red net.
In 2002, under the situation that short messages are generally not optimistic, he decisively launched mobile wireless service, made the first profit example of domestic news websites, and promoted the exploration of profitability of local news websites nationwide. Facing the adjustment of wireless business policy and market changes last year, we led the management department to actively develop industry applications and exceeded the annual business tasks.
In the new media business, Hunan Mobile Newspaper and Xiaoxiang Mobile Newspaper took the lead in launching in Hunan, seized the commanding heights of the "fifth media" and built a new media industry chain. Lead Red Net to actively explore the online game market and boldly introduce the "Little Red Man Game" project to form a new profit path in the future.
At present, Red Net, as an important part of the overall listing of Hunan Publishing Group, will choose the opportunity to list on domestic A shares. The website is vigorously studying and exploring new ways of economic growth, adjusting the industrial structure, strengthening the multimedia interaction such as books, newspapers, periodicals and the Internet, and realizing the value-added plan of traditional content resources. Start the investment project of "Red Net Media" to build the largest and most interactive indoor frame media in China, integrating news, government information and advertisements; Open video websites, mobile TV, etc. To build a comprehensive network service platform covering new media such as the Internet, outdoor and mobile phones.
As a pioneer of local online media in Hunan, Red Net has a wide influence in China and even the whole Chinese-speaking area. In this regard, Teacher Shu said that Red Net has always insisted on advocating originality, doing regional work and opening the door to run the network. Under the capital operation, the key elements of the development of online media are system, talents and technology. "Innovation is life and unity is guarantee." At the moment when the mainstream media is marginalized and the marginal media is mainstreamed, whoever has the most advanced technology will have the initiative to develop.
On June 30th, 2009, the selection results of the 19th China Journalism Award and the 10th Yangtze River Taofen Award, the highest annual awards for outstanding news works in China, sponsored by the All-China Journalists Association, were announced. 276 works from national newspapers, news agencies, radio stations, TV stations and news websites won the China Prize in Journalism, including 2 grand prizes, 44 first prizes (including 1 1 news column), 86 second prizes and 44 third prizes1. 19 outstanding journalists won the Yangtze River Taofen Award, including 10 winners of the Yangtze River series and 9 winners of the Taofen series.
Shu Bin won this year's Taofen Series Award.
On June 20 12, Shu Bin became one of the 63 delegates elected by Hunan Province to attend the 18th CPC National Congress.
So far, there are only two representatives of online media in the history of the National Party Congress in China: one is Liao Kun, president and editor-in-chief of People's Network elected by the Central directly under the authority, and the other is Shu Bin, a local online media.
As the representative of the 18th National Congress, Shu Bin's "I represent everyone in front of the computer" has won the top posts and support from many netizens. At present, Shu Bin's Sina Weibo and Tencent Weibo have more than 200,000 fans.
Shortly after the end of the Party Congress, Xie Shu's Report on the 18th National Congress was edited and published by Hunan People's Publishing House. The book provides readers with the most "online" and "Hunan" interpretation of the 18th National Congress with a novel angle and the fastest time limit.