Reasonable product pricing helps to enhance corporate image and stabilize the market. Therefore, it is very important to formulate a scientific and reasonable marketing price for expanding Huawei's mobile phone market.

2. Channel strategy

At present, there are two ways to sell Huawei's smart phones: the first is similar to Samsung and Nokia's mobile phones, which are customized according to the requirements of operators, and then operators sell mobile phones according to their own sales channels, which is actually the direct sales model of operators; The second mode is that Huawei conducts market research to understand the needs of the mobile phone market and consumers. After market segmentation, we will build a comprehensive dealer supply platform integrating service, training and sales.

3. Promotion strategy

Huawei is strict in this respect, thinking that the quality of products is higher than all virtual ones, so it only puts a small number of advertisements for terminal products in public media, and invests little in other products and businesses or the company's image promotion. Most of Huawei's network equipment promotion needs to be completed through direct sales or exhibitions. However, Huawei realized the importance of advertising and the Internet and took immediate action.