My thesis is about the design skills of illustration. Who can help me write a summary? The most important thing of book binding design is to embody the atmosphere of the whole story from the design and attract readers' interest in the story of the book. Illustration is a plastic art used for visual translation of words. The design of a book can better match creativity with content and combine form with meaning, which is the basic requirement of this good book. If you want to choose some form to deal with this problem, illustration design is undoubtedly the best choice. The diversity of illustration design determines its important position in book binding design. Diversified times drive diversified illustrations. Illustrators with new elements constantly innovate different painting methods. Illustrators in the new era, according to their own preferences and styles, integrate into the characteristics of the times, make full use of contemporary technology, draw illustrations with fresh breath, and make their pictures more vivid and fascinating. Due to the application of new technology and new means, illustrations not only have strong artistic appeal and practical functionality, but also reflect our outlook on life and living conditions, constantly realize the unity of spiritual world and emotional communication with readers, and improve the power of books to bring spiritual food to readers. Illustration design constantly explores, tries and innovates in book binding design to help books. It can be seen that illustration is becoming more and more diversified to adapt to this diversified era, and it is an important role player in book binding design. The application of illustration elements in commercial posters! (Urgent) The concept of commercial illustration is that the author gives up the ownership of the work, only retains the right of signature, draws illustrations for enterprises or products, and gets related remuneration. This behavior is fundamentally different from our previous views on painting. Before art paintings are collected by individuals or institutions, they can be published or displayed in various media without restriction, and the author receives a small percentage of fees. However, commercial illustrations can only serve one commodity or one customer. Once paid, the author will give up the ownership of the work and get a larger proportion of the remuneration accordingly, which is the same as the result that artistic paintings are finally collected or auctioned. However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine that this number will increase before the next product replaces it. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled! Commercial illustration has four components: (1) advertising commercial illustration; (2) cartoon mascot design; (3) illustrations of publications; (4) Electronic game art setting 1. Advertising commercial illustrations must serve commodities-they must have a strong sense of consumption, serve advertisers-they must have flexible values and serve the society-they must have a kind group responsibility; (2) Animation Mascot Design Product Mascot-Understand the product and find the combination of animation and product enterprises. -Tailor-made social mascots for enterprises according to enterprise CI standards-Analyze the characteristics of social activities, cater to them in time and extend them conveniently; 3. Illustrated publications-literature and art-children's books with good artistic accomplishment and literary skills-natural popular science with healthy and happy childlike interest and observation experience-solid artistic skills and extraordinary imagination-social humanities-colorful life experiences and dictation skills; 4. Video game art-image design-personality exchange. Emotional scene design-unique perspective, micro-macro restoration and comprehensive story script-there are certain rules for literary music to embody commercial illustrations in an artistic way, which must have the following three elements: (1) directly convey consumer demand; (2) accord with the public aesthetic taste; (3) Exaggerate and strengthen the characteristics of commodities. To have these three points, it depends on the comprehensive quality of illustrators. Express commodity information directly, because consumers will not take the time to understand the meaning of your painting. Because human consumption habits are quite persistent, in a dazzling shopping environment, if a consumer doesn't see or be attracted by your illustration within one second, I'm afraid he won't buy this product for a year or several years. Suppose consumers see your illustration, but they are rebellious about the color composition or image of the picture, which will also lead to the previous results. So; Conforming to the public aesthetic taste is the second hurdle for commercial illustrators. People who can spend with artistic vision are too rare! Your work is too artistic for others to understand, too vulgar for others to look down upon. Only if you can do this can you be considered a qualified commercial illustrator. With the attention of consumers, your work has entered the third level, compared with products all over the world. If the illustration does not strengthen and exaggerate the characteristics of the goods and is submerged by other goods, then the previous results will also be produced! In the supermarket, we often see the scene of picking it up and putting it down. A commercial illustration can only pass the test after checking out! Q: What is a commercial illustration? What's the difference between illustration and illustration? A: As the name implies, commercial illustration is an illustration with commercial value, which does not belong to the category of pure art. Commercial illustration can be defined as the commercial sale of digital works drawn by enterprises or products. The author gives up the ownership of the works and only retains the right of signature. Illustration is a form of commercial illustration, and there are other examples, such as advertising illustration, cartoon mascot design, publication illustration and animated video game scenes. Illustrations are images expressed by patterns. In line with the principle of unity of beauty and practicality, we strive to make lines and shapes clear and vivid, and make them convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications. Figures: Illustration is based on figures, and it is easy to hit it off with consumers, because figures can best show cuteness and intimacy, and there is a lot of room for imaginative creation. First of all, the proportion of shaping is the key. In life, the head-to-body ratio of adults is 1:7 or 1:7.5, and that of children is about 1:4. The facial expression of the characters is the focus of the whole, so it is very important to describe the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh and feel happy, making the overall image clearer and more impressive. Animal image: Animals have a long history as cartoon images. In real life, many animals have become people's pets, and these animals are more popular as cartoon images. When creating animal images, we must attach great importance to creativity and personification. For example, one difference between animals and humans is that their faces don't smile for a long time. Anime images can give animals the same smile as human beings through personification, and humanize animal images. It is easy to be accepted by people to use animal schools that they know and love in their lives. Commodity image: it is the expansion of animal personification in the field of commodities, and anthropomorphic commodities give people a sense of intimacy. Personalized modeling has a refreshing feeling, thus deepening people's direct impression of goods. As far as the concept of commodity personification is concerned, it can be roughly divided into two categories: the first category is complete personification, that is, exaggerating commodities and personifying them by using their characteristics and modeling structure. The second category is semi-anthropomorphism, that is, adding hands, feet and heads unrelated to commodities as anthropomorphic characteristic elements. The above two anthropomorphic molding technologies make the goods humanized and personalized. Through the form of animation, emphasizing the characteristics of goods, its actions and words are directly related to goods, and the publicity effect is more obvious. Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools have led many of them to use cg animation design tools to create illustrations. The software function of Cg animation makes their creative talent play a greater role. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, printmaking style or the endless new changes and new interests of digital graphics, it can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology has completely changed the creative concept of photographic optical imaging, with digital graphics processing as the core, also known as' darkroom photography'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer. Poster poster explains according to its meaning that "move" is to guide attention, and "paste" is to post, that is, "to attract attention". The English name of poster is "poster", which means notice displayed in public places in the Oxford English Dictionary. In the advertising dictionary published by "International Textbook Publishing Company" in London, posters refer to printed advertisements posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising. Some people interpret the meaning of posters according to their root structure and anecdotes, and think that posters are converted from "posts", which means posts, so posters refer to all notices posted on posts. The earliest poster in the world is a 20cm×25cm advertisement for missing persons in Egypt 3000 years ago, which is about chasing an escaped slave. This poster is now in the London Museum. The earliest printed poster found in the world is an advertising poster that appeared in China AD 1 1 century (Song Dynasty) and is now in the Chinese History Museum. Posters have another name in China, and no Chinese dictionary has given a special explanation to the word "poster". However, it is said that during the Qing Dynasty, foreigners parked foreign goods on seagoing ships at the coastal wharf in China, and put up posters in conspicuous places along the wharf to promote their own goods. Coastal citizens call this poster a poster. If this development continues, all posters with similar purposes and other information will be called "posters" in the future. As a visual communication art, poster can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concept, expression means and techniques are more typical than other advertising media. The establishment of international authoritative design institutions, the continuous holding of international poster exhibitions, and the publication of related poster design monographs and poster yearbooks have strongly promoted the development of modern posters to a higher level, making them still in the main position of visual expression. Important international poster exhibitions include: Warsaw International Poster Design Art Biennial; Czech Brno International Graphic Design Art Biennale; Colorado International Advertising Poster Invitation Biennale; Mexico International Advertising Design Art Biennale; Moscow International Advertising Design Biennale, Russia; Lahti International Advertising Design Art Biennale, Finland, etc. When it comes to the change of color aesthetics of illustrations, this problem is quite tangled. Let's talk from the back to the front. First of all, the so-called illustrations are mostly used for commercial activities, and the aesthetics are different for everyone, including themselves, customers and consumers. Illustrate the novel with examples. Ordinary Chen Shufen, my clients don't like it very much. They think it's expensive and boring. In a word, if you draw well and are recognized by customers, it is success. Talking about color: An illustration must have at least three points and a line style. Color, format. Usually the color is the style of the auxiliary line sketch. When making picture books and illustrations for children, the colors must be bright and rich, and the strokes should be appropriate. But it does not apply to novel illustration. Finally illustration: illustration, I think it is absolutely inseparable from business. It was born on the basis of originality, combined with market demand, publisher's price input and aesthetic concentration elements. As your ability improves, several conditions become less and less important. Therefore, only illustrations changed gradually with the influence of public aesthetics or foreign illustrations during the publishing period. There is no simple color change. If anything, it can only be said that the color has become more and more gray and advanced from solid color in recent years. That's because domestic publishing houses are gradually influenced by foreign countries, and the progress of domestic printing industry has a certain relationship.