Anta's revenue in the same period is equivalent to 2. 1 Li Ning. According to the 2022 semi-annual financial report released by Anta? Revenue increased by 65,438+03.8% to 259.65 million yuan, and the revenue scale of Anta in the same period was equivalent to 65,438+0 Nike (China), 2,654,38+0 Li Ning and 2,654,38+03 Adidas (China). Anta's revenue represents the first time that China sports brands have broken through the revenue scale of international brands in more than ten years, occupying the first place in China market!
Li Ning is a little more expensive. Xinjiang cotton incident? After that, people turned their consumption to domestic brands, and less and less supported foreign luxury and high-end sports brands. The declining performance of Nike and Adidas in China has aroused people's deep thinking. Li Ning is controversial. Many people say that the price of Li Ning is too expensive. Many people are speculating about the price. 200 yuan's shoes need 400 yuan to win. Many netizens joked? I regard Li Ning as a domestic product, but I didn't expect Li Ning to treat me as a colonel! ? Netizens don't want to be this big head, and choose to turn their consumption to Anta, which is also a domestic product.
Li Ning chose the wrong brand spokesperson. When choosing a brand spokesperson, Li Ning still didn't know enough about the types of citizens. In March, 20021,Li Ning announced that Sean Xiao had become the latest official spokesperson, which also caused opposition from many netizens. There are 50% support and 50% opposition voices on the Internet, and there are many fans who support consumers and many passers-by who oppose them, so many people will not choose to pay for Li Ning.
Consumers accept Anta, and its quality and price meet the needs of consumers. Many netizens choose to trust Anta. Anta has a good reputation in recent years and there is no negative news. Whether it is product quality, related price positioning or design behavior, it is more in line with people's needs!