In order to realize the development goal of postal logistics, this paper analyzes the physical objects of postal enterprises from the aspects of concept, ability, network and fund management.
This paper discusses the problems existing in logistics distribution and the unique advantages of postal enterprises in developing logistics distribution.
A little.
Keywords: distribution; Logistics; Information; network
Postal logistics has formed a complete logistics park since it was launched in 2002.
Domain name distribution, freight forwarding, distribution and mail order. Hairy outward
At the beginning of the exhibition, logistics distribution, as the main business of postal logistics, has made great progress.
Development has not only fully explored the potential of postal resources, but also cultivated postal logistics.
Market competitiveness has also accumulated valuable experience for future all-round development. But with
With the continuous development of business, there are some problems that need to be solved and adjusted urgently.
The problem has become an unfavorable factor for the further development of postal logistics distribution and increased postal services.
Difficulties in the rapid development of logistics.
1 Problems in Logistics Distribution of Postal Enterprises at Present
1 1 Traditional business philosophy and marketing methods restrict the development of logistics distribution.
In the early stage of postal logistics development, it spread widely because of the small distribution business and large area.
Unifying the business philosophy of terminal sales and the all-staff marketing model have certain promotion effects.
Business development. However, with the continuous expansion of business and increasing types.
In addition, people's awareness is increasing, and traditional business philosophy and marketing methods are in the market.
Under the condition of market economy, it is farther and farther away from the concept and marketing method of modern commodity retail.
Big, more and more does not adapt to the development of postal logistics business. Meanwhile, the postal service
The market, service concept, professional marketing ability and so on are very different from the commodity retail industry.
The big gap has become the restriction point of distribution business.
1.2 funds are not returned in time, which seriously affects the delivery speed of logistics distribution and
Income-generating capacity
The rapid withdrawal and turnover of funds can ensure the good operation of enterprises, because
Therefore, it is necessary to improve the turnover rate and utilization rate of working capital. Insufficient return of funds
Time and shortage will directly affect the procurement, transportation and distribution of distributed goods, so
This leads to serious capital occupation, low capital utilization rate and high operating efficiency and benefit.
Reduced profits and low operational capacity of logistics business make cooperative enterprises have a great influence on postal logistics.
Doubt about practical operation ability dampened the enthusiasm of cooperation.
The reasons for the slow withdrawal of funds are as follows: first, the goods are in various
Grade detention, inadequate transmission and transportation, and untimely distribution and sales of commodities; sequence
Second, the goods that have been sold are mainly sold on credit, and it is difficult to recover the arrears; Third,
The funds recovered by subordinate units are not paid in time; Fourth, the fund statistics are inaccurate.
The superior department only relies on the shipped quantity of the order when counting the payment amount, but
There will also be a series of problems about the transportation time and inventory of the distributed goods in the operation.
This problem will also make it difficult to fully implement the payment.
1.3 the goods are stranded at the end, which hinders the operation of logistics and distribution.
develop
The purpose of logistics distribution is to realize the circulation of distributed goods quickly and effectively, and reduce
Less circulation cost, and economy through efficient commodity distribution and quick payment.
Earnings, strive for cooperation with external enterprises. However, some distributed goods enter the logistics.
At the end of the distribution link, it is often stranded as a commodity in distribution centers at all levels for distribution.
Industrial outlets and urban branches. Some goods will even be delayed for more than a few months.
It has become a serious inventory space occupation, capital occupation and cost consumption. Due to individuals
Commodities are about to expire or have expired, which has caused certain economic losses to enterprises.
1.4 The false market environment and sales scenes have caused the development of logistics business.
Setting difficulties
In order to increase the distribution volume or sales volume, logistics distribution terminals often blindly pursue short-term development.
Benefits: Sales staff have not received systematic training in marketing knowledge and have no professional camp.
Sales ability and experience, excessive use of family promotion strategy when distributing goods or selling.
Simply mobilizing relatives and friends to passively accept commodity distribution is not suitable for the real market.
Market demand, despite the rapid expansion of sales and sub-sales in the short term, is fundamentally
Impaired long-term development ability; There are also some salespeople who are private when distributing or selling.
It is a serious violation to sell the delivered goods to retailers or consumers at a low price at a loss.
The business purpose of postal logistics distribution affects the normal business order of postal services.
Retailers or consumers' misunderstanding of postal distribution commodity logistics. This blindness
Ignoring the long-term market in marketing is tantamount to encouraging postal logistics.
In the initial stage of issuance, it developed rapidly under the false market demand, but in the future, its profitability will be improved.
Greatly reduced, resulting in long-term market development difficulties.
2 postal development of logistics and distribution business countermeasures
At present, postal logistics is developing rapidly. In order to ensure the long-term distribution of postal logistics,
Develop the ability to ensure that logistics distribution plays an important role in the development of postal integrated logistics
To play a role, it is necessary to solve the problems in the operation of logistics and distribution business in time to avoid problems.
Avoid getting into trouble and realize the long-term development goal of postal logistics distribution.
2. 1 change the business philosophy, innovate the management ideas and marketing methods, and divide the logistics into three parts.
Sweep away ideological obstacles quickly
Learn advanced modern logistics distribution concept, break the traditional self-centered,
Waiting for trading, passive dependence and other ideological shackles require change, innovation and promotion.
Force. Business philosophy and service concept should change with the change of market economy, and with each
To develop a new format, it is necessary to change. "Change means communication."
It has been a long time. It is necessary to establish "changing ideas and innovating work; Logistics distribution, intensive service
Service; Adjust the structure to meet the demand; Management thinking of standardizing behavior and orderly management
Road, introduce mature marketing concepts, and quickly remove ideological obstacles for logistics distribution.
2.2 Based on the modern logistics concept, actively do a good job in the market setting of logistics distribution.
place
Postal service is a service industry, and postal enterprises have great opportunities to expand logistics business.
Unique advantages: First, the "three networks" resources, the physical network for logistics trains, cars.
Cars, airplanes and other means of transportation and commercial outlets constitute investments all over urban and rural areas.
Delivery network, which is the biggest advantage of postal service participating in logistics market competition; Green card finance
Net provides all kinds of fund settlement services for logistics; Integrated computer network is a logistics city.
The standardized operation and expansion in this field provide the information base. Second, China Post.
"Brand image" constitutes the core competitiveness of logistics enterprises. Third, postal transmission.
Unified B to C has accumulated rich experience for logistics business. In recent years, B to C terminals
The exploration of distribution, direct delivery of transportation services from B to B and other services is also a modern logistics industry.
Service development has accumulated valuable experience.
The core competitiveness and all advantages of postal services are embodied in logistics and transportation.
In warehousing and distribution, this is the core of postal logistics business development. Terminal commodity zero
Sales is the extension of the last stage of postal logistics business, but it is not the advantage of postal service. while
The qualification, personnel quality and marketing skills of the original postal service can't adapt to retail goods.
The demand for sales also hides various risks such as funds, taxes and policies.
It should not be the main direction of postal logistics business development.
Warehouse is the guarantee of logistics distribution business and an important branch of logistics distribution business.
Hold on. Postal services should make full use of the advantages of wide coverage and rich real estate resources.
Surplus real estate, real estate integration, acquisition of necessary logistics equipment, construction.
Differentiated logistics warehousing system driven by base, center and distribution center
Grasp the market by taking "transportation+warehousing+distribution" as the main service network mode.
Initiative, to provide a good operating platform for dealers to carry out logistics business, at the same time
Form a business development model focusing on transportation, warehousing and distribution.
2.3 under the guidance of e-commerce, actively use scientific information technology and modern things.
Flow technology, establish and improve the construction of logistics information platform
Information network technology is an important part of modern logistics system and a reference.
Important technical guarantee for efficient logistics service. Postal enterprises should make full use of postal services.
Advantages and Internet technology to build a modern postal logistics information business platform, optimize
Internal resource allocation, production, packaging, transportation, loading and unloading, warehousing,
Terminal retail and other links are organically linked to fully realize the sharing of resources and information.
* * *, and real-time tracking, effective control and overall management of all aspects of logistics.
Management, effectively support the needs of various enterprises for logistics business information, and reduce logistics costs.
This will improve logistics efficiency and promote the development of modern logistics and electronic logistics business.
2.4 Transform the existing network and start to build a logistics warehousing and distribution center.
Increase the necessary transportation equipment
Postal network is the first advantage for postal services to enter the logistics market. Traditional mail
The political network should take service as the standard and promote the profit-centered logistics market.
It is necessary to optimize and adjust the existing network to ensure the service quality of the network.
We should consider the profitability of the network. While increasing the necessary transport vehicles, improve the operational capacity.
On the basis of, appropriately increase the nodes of the network, namely warehousing and distribution centers, so that
Not only to serve the network, but also to serve the local logistics market and business development. this
It is necessary to increase capital investment, improve the construction of logistics network and improve logistics network transportation.
Ability to provide strong support for the development of logistics business.
2.5 based on the transformation of postal delivery network, give full play to the role of postal services in the "last public".
"Give full play to the advantages of terminal distribution and improve distribution capacity.
"Last mile" terminal distribution plays an extremely important role in logistics distribution business.
Important role. On the basis of establishing and optimizing the distribution network, enrich the distribution network.
Quantity is an effective supplement to the construction of logistics network. Optimize the delivery network and
Transformation, give full play to its role in the "last mile" terminal distribution, so that
The postal logistics distribution network realizes seamless link, which makes the postal logistics network construction more
Supplementary system, comprehensive and perfect.
2.6 Take advantage of favorable opportunities to actively develop rural marketing network construction.
In the marketing network, we should make full use of the "three modernizations" of postal services
Agriculture "favorable opportunity, the use of town (village) surplus personnel, skilled people, to carry out the work.
Give full play to the advantages of personnel, mobilize their enthusiasm and initiative, and improve rural marketing.
Terminal construction of network. First, establish and improve the "three rural issues" centered on villages and towns.
Service station; The second is to bring scientific and technological leaders, rich leaders, large growers and other personnel.
Develop into an agent and use its own site to develop rural agents; The third is
In the form of letters of responsibility and agreements, according to the principle of "mutual benefit and common development"
In principle, cooperate with towns, village agricultural technology stations and agricultural sales points. Know "three"
Agricultural service stations, sales outlets, workstations, etc. They are all sold as the terminal of postal logistics commodities.
Sales network, dispersing the risk of postal logistics distribution, and realizing the end of postal sales
* * * wins.
2.7 Cultivate and introduce a group of modern logistics professionals.
With the continuous expansion and expansion of postal logistics business, postal logistics professionals
The shortage of talents is more prominent. Introduce dozens or hundreds of professionals, and
Can not effectively solve the fundamental problem, only through professional knowledge training can be solved in a short period of time.
Realize the training of postal logistics professionals in China. The first is the training of network operators.
Improve, make it on the basis of understanding the professional knowledge of logistics business, scientifically master and
Control the deployment and deployment of network transportation and give full play to the maximum energy efficiency of network transportation. The second is warehousing.
Personnel training, so that they are familiar with and understand the characteristics and functions of logistics goods, in fact.
On the basis of ensuring the safety and integrity of goods, scientific arrangement and deployment of logistics goods, the most
Minimize warehousing and inventory, improve inventory turnover rate, and give full play to warehousing.
Effective. Third, the training of marketing personnel will increase postal logistics distribution.
Understand and master professional skills, realize the marketing of high-quality logistics and distribution goods, and avoid not
Necessary detours, simple commodity promotion and damage to long-term potential for short-term benefits
In the phenomenon of postal logistics service demand market, marketers also use purposeful
Collect market information accurately, and you can get the first-hand information that accurately reflects the real demand.
Material, realize the management guidance and assistance to managers, in order to realize the development of postal logistics.
Lay the foundation for the goal.
refer to
1 Yuan Yugang. Deputy Director Yuan Yugang's Speech at the Symposium on Logistics Development in Huaihai Economic Zone
Words. 2008, 3