The traffic is rolling and the sun is like fire. The striking four-ring trademark always catches my eye. Audi, like a gentleman with great grace and connotation, can always leave a deep impression on people with its unique and implicit grace.

Creative advertisements such as "Innovation changes the future", "Breakthrough of science and technology enlightens the future" and "Square inch" tell the world all the time from TV, newspapers and the Internet. As the most luxurious, advanced and adaptable high-end brand in China, Audi has long been integrated into people's lives. Good news came from Audi one after another, and Audi became the official car of the World Super Sports Car Championship in China. On April 20th, 14 Audi top model was unveiled at Shanghai International Auto Show, showing the future design style, attracting many eyes and showing the leading momentum of high-end luxury cars.

The most famous is the Audi A6L, which broke through the output of 6,543,800 vehicles last month. The outstanding performance of Audi A6L has also become an important part of the continued success of Audi brand in the world. In 2006, Audi brand set a new sales record for the eleventh consecutive year, delivering 905 cars 100 to customers around the world, with a sales increase of 9.2%, and the sales of 4 cars1market reached new highs. Among them, Audi's achievements in China are particularly remarkable. Last year, Audi brand products sold well in China market, and the total annual sales volume exceeded the historical mark of 80,000 vehicles for the first time, reaching 80,808 vehicles, up 39% year-on-year. This strong growth momentum was maintained in 2007. Statistics show that FAW-Volkswagen Audi Sales Division achieved a total sales volume of 24 14 1 vehicle in the past quarter, a year-on-year increase of 27%. Among them, the total sales volume of domestic Audi A6L is 16, 1 10, achieving a year-on-year increase of 3 1%, still leading the domestic high-end commercial vehicle market.

Why is Audi so successful in China?

First of all, as the first luxury car to enter China. When Audi just started to enter the Chinese mainland market, imported cars were the standard of "rich or expensive" in people's minds at that time. An ordinary Japanese imported car can attract the public's attention, and European imported cars are rare. As an Audi brand, which appeared in the field of public transportation earlier, after the accumulation of time, Audi's brand has penetrated into the hearts of ordinary people in China. In order to better adapt to the national conditions of China and conform to the consumption concept of China people. The new Audi A6L is aimed at the secondary development of China market, and the car body is lengthened by100 mm. The longer and wider atmospheric car body conforms to the aesthetic concept of Chinese people and is more easily accepted by Chinese people. On the premise of constantly understanding consumers' attitude towards life, being innovative and enterprising, and paying attention to taste and connotation, Audi has indeed achieved "breaking through technology and enlightening the future" on the basis of constantly upgrading high-end technology.

Then why does Audi occupy the leading position in luxury cars in China?

Among the high-end cars of the same class, there is no doubt that Audi has unparalleled cost performance. At the same time, it is more economical and greatly increases Audi's chips. In high-end luxury cars, Audi is low-key, enterprising and tasteful. With the change of Chinese consumption concept, Audi's audience has expanded from low-key successful business people and government officials to.

A new generation of young successful people who are fashionable, modern and have an international vision. No matter from the consumption concept or the positioning of high-end cars, Audi's low-key, connotative and tasteful style is undoubtedly more in line with the consumption psychology of the "mainstream elite" in modern China society. China has a respected profession and sense of responsibility, and they are the main consumers of high-end cars.

On the basis of high-end technology, Audi is looking forward to cutting-edge technology. In today's increasingly scarce energy, whoever can make the engine reduce energy consumption and play a stronger role will win a bigger market in the future. What is the FSI used by Audi? Direct fuel injection technology realizes the perfect combination of engine power and fuel economy under the same displacement. It is the most mature and advanced direct fuel injection technology in automobile industry engine technology and leads the development trend of gasoline engines. It goes without saying that the power and performance are increased, and the fuel consumption is also increased 15%.

Audi's long-term emphasis on technology is the fundamental reason why it has become a top luxury brand.

However, the early Volkswagen took the civilian route at first, and then began to specialize in luxury cars, with Audi as the high-end brand. The same high-end car brands Mercedes-Benz and BMW can be described as Audi's old "right". Three luxury brands from Germany all have their own unquestionable noble ancestry. In the hearts of Chinese people, they are all well-known high-end brands.

What are the advantages of Audi in the competition of three high-end brands?

There are few models of domestic Mercedes-Benz cars. E200 and E280 models have been finalized for many years, and there has been no obvious improvement for a long time. The front-end technology has long been behind Germany, and it has long been an old model abroad. Audi has a strong momentum. In order to better meet the needs of China, A6L, the main Audi model, was re-developed in China. Compared with the prototype, the new Audi A6L has a body length of 100mm, a wheelbase length of 102mm, and a total length of 5.0 12m, which reaches the standard size of top-class D-class cars and further improves driving comfort and safety. Moreover, the newly developed technologies are all synchronized in Germany, with new stepless speed change, four-corner adaptive air suspension and integrated single-frame radiator grille. Both the connotation and appearance are highly synchronized with the cutting edge, leading the mainstream trend of the top luxury car market.

Compared with BMW, Audi also has many outstanding places. Compared with high-end luxury cars of the same grade, Audi A6 is undoubtedly the most balanced and comfortable car. Taking MMI multimedia system with large color screen as an example, it is simpler and clearer to use than BMW iDrive system with messy menu. Moreover, there is the least bright decoration in the BMW-according to the designer's wishes, there should be nothing to distract the driver. Although it should not be there, it still appears: that is, the iDrive system and the conversion handle with no fixed position under the steering wheel. In the comparison between Audi A6L and BMW 5 Series, the minimum ground clearance of the new A6L is 142mm, and that of BMW 5 Series is 120mm, which makes it easier for Audi A6L to pass through rough roads, while BMW 5 Series is more difficult. Let's look at chassis protection. When the car passes through the rugged road, the chassis may be supported, which will cause some damage to the chassis of the car, so chassis protection is particularly important. Automobile chassis protection is generally plastic packaging and protective armor, both of which are sprayed with some chemical coatings to protect the chassis from corrosion. Among the two protective measures, the protective performance of protective armor is better.

Among these two cars, Audi A6L uses protective armor, and BMW 5 Series only uses plastic chassis. Therefore, in terms of chassis protection, the new A6L is more excellent and supports the performance of passability.

Finally, the body height can be adjusted. Body height adjustment refers to the use of vehicle suspension height adjustment to adjust the overall body height. The height of the vehicle can be adjusted, and the larger the adjustable height range, the stronger the passing capacity.

When it comes to body lifting, the first thing that comes to mind is Audi A8. The A8 chassis can be lifted and lowered by air springs. This technology is optional on the new A6L, and the owner can choose to install relevant systems to make the height of the car body adjustable. The BMW 5 Series does not have this function. Therefore, the new A6L has more advantages in height adjustment.

As can be seen from the above comparison, Audi A6L is superior to BMW 5 Series in comprehensive passability. At present, the road conditions in China are generally poor. Even in Beijing, there are many rugged roads, not to mention suburbs and other places. In this case, cars also need to have strong passability. Audi has worked hard in the China market for nearly 20 years, and has a better understanding of the actual situation in China. The success of the new A6L shows that it is more suitable for China's national conditions.

Moreover, Audi has a considerable number of models that can be provided to consumers, and each model is provided to consumers in a different style, which will undoubtedly enable consumers to find the most suitable car more accurately and fully meet the multi-level needs of users in different market segments. In this respect, Mercedes-Benz and BMW are inferior.

Even after-sales service close to the lives of ordinary people, Audi's sales service points are relatively wider, making it easier for everyone to know Audi and understand Audi. Closer to let everyone enjoy Audi's after-sales service.

Bit by bit, ups and downs, Audi step by step, leading the luxury car brand in China with strength.

Audi started cooperation with China from 1986. 1988, faw began to produce 100, which won the world's best car of the year in 1984, by means of production license. 1999, FAW-Volkswagen, the first production platform for high-end luxury cars in China, was established by FAW-Volkswagen. Audi A6, the latest "weapon" of Audi, won the Japanese design gold medal and the international awards such as "Best Imported Car in North America".

Audi 2007 Shanghai International Auto Show

On April 20th, 14 Audi's top model was unveiled at the 2007 Shanghai International Auto Show. S5 and S07, which made their debut, showed their future design styles at this grand event.

Audi's driving and control journey

This year's Audi driving trip will, as always, provide drivers with very dynamic training courses. In 2006, the training program of Audi Driving Control Tour was launched in Beijing Jingang Automobile Park. Welcome to register.

Audi pinwei cheyuan

A real-time online Audi exhibition center, Audi Taste Car Garden mini website, is ready for you. Highlights of this month's garage: brand-new Audi Q7, the third generation SUV-reflecting Audi's century-old automotive technology.

Audi A6' s multitronic stepless/manual integrated gearbox has realized truly stepless speed change for the first time in the history of luxury cars. It adopts metal chain transmission mode, which completely replaces the traditional gear train speed change mode, so the power output has no sense of frustration, which is smoother than ordinary automatic speed change, faster and more sensitive than manual speed change, and at the same time saves fuel and is more comfortable to control. The newly added S gear improves the acceleration ability and increases the driving pleasure. The most fascinating thing about the multitronic stepless/manual integrated gearbox is that it finally overcomes all the shortcomings of automatic gearbox and manual gearbox, and surpasses their performance in one fell swoop, thus achieving a great leap in automobile gearbox technology. Behind the comfort and luxury you enjoy is Audi's meticulous cutting-edge technology. The car refrigerator is specially designed for the running Audi A6, which is resistant to bumps and tilts. The working state is highly stable. High-quality TV /DVD system is safely integrated into the original structure of Audi A6, which is multifunctional and easy to operate. The electric high-grade mahogany desk can be described as a meticulous work in line with ergonomics. Just press it lightly, you can open or put down the table board, and the table board can be extended and adjusted, so that your ingenious ideas can flow freely.

Fashion trend, fashion symbol-Since 1998 was launched in autumn, Audi TT has set off a strong fashion storm in the field of sports cars, injecting a brand-new force into Audi product series. Now, the second generation of this successful model came out on April 6, 2006. The new Audi TT sports car is more dynamic and attractive than its predecessor in shape design, power transmission system and drive system.

Perfect shape, excellent stability and extraordinary power-this is the essential interpretation of the new Audi TT sports car, and it is also a purely demand-driven model. The stable body and low and compact cab outline the simple and clear image of this model. Audi's design team inherited and strengthened the visual theme of the first generation models-round style. The brand-new Audi TT sports car is more stretched, and even at rest, it makes people feel ready to go; The simple dashboard highlights the sporty temperament of this model. The new Audi TT has a length of 4 178mm, an increase of 137mm over the previous generation, and a width of 78mm, reaching1.842mm..

The body designed with ASF Audi space frame structure is made of aluminum and steel. This is the first time Audi has mixed different materials, and 69% of the superstructure is made of aluminum. The remaining 3 1% steel parts are used in the rear to ensure the balanced distribution of axial load. When the vehicle speed reaches 120km/h, a spoiler will automatically extend from the trunk lid to increase the downforce.

Like the previous generation, the new Audi TT sports car also adopts 2+2 seat arrangement; Independent sports cars will be available later. The huge suitcase has a basic storage space of 290 liters, which makes it very convenient to take and put things. If the back seat is folded, its volume can be increased to 700 liters. Sports seats provide excellent lateral restraint. There are three different kinds of leather for the seat cover to choose from.

The driving area is completely driver-centered, with perfect ergonomic design, and interprets the classic TT circular theme in different ways, such as three circular vents.

The new Audi TT has two powerful gasoline engines to choose from. The 2.0-liter turbocharged four-cylinder FSI gasoline direct injection TFSI engine can generate 147 kW (200 HP). TT equipped with 6-speed manual transmission can accelerate from standstill to 100 km/h in 6.4 seconds, and the top speed can reach 240 km/h. The roaring 3.2-liter V6 engine can output 65,438+084 kW (250 HP) by natural inhalation, and it only takes 5.7 seconds to accelerate from standstill to 65,438+000 km/h.

Both engines are equipped with a 6-speed dual-clutch direct-shift S tronic gearbox. The four-cylinder engine adopts front-wheel drive, while the V6 model adopts the cutting-edge technology equipped on Audi roadster-Quattro? Full-time four-wheel drive technology distributes power to the front and rear wheels.

The track of the new Audi TT has been increased, and the big wheels range from 17 to 19 inches, so the elastic kinematics has been greatly improved. The new multi-link rear suspension makes the new Audi TT present the handling dynamic characteristics of a perfect sports car.

Users can also choose to install high-tech Audi electromagnetic vibration reduction system. In this system, tiny magnetic particles circulate in the oil circuit of the shock absorber. After a certain voltage is applied, they can change the damping characteristics within a few milliseconds. According to the specific driving conditions and drivers' preferences, this adaptive system can provide a comprehensive sports experience while satisfying driving comfort.

The standard configuration of the new Audi TT includes automatic air conditioning system and flat sports steering wheel. The latter can not only be perfectly integrated with the sports car style, but also make it more convenient to get in and out of the car door. Vents, steering wheel spokes and many controls are made of aluminum.

In terms of accessories, consumers can choose a variety of different high-tech accessories, including adaptive lighting, dynamic turn signal system and Audi parking system to assist parking.

The new Audi TT uses a single CD driver as the standard stereo system. It adopts advanced receiving and playback technology and intuitive and easy-to-operate user control system. You can select the menu through six soft keys and control a series of different functions. Stereo radio adopts single CD as standard configuration. The car is also equipped with a Bluetooth interface for mobile phones. The telephone function can be operated through MMI multimedia interactive system, multi-function steering wheel or voice control system. The operation control system of navigation system is selected, and multimedia interactive systems similar to Audi A6, A8 and Q7 are adopted.

2.0T Manual Basic Model 338,200-347,200 May 1 1 00,000 per day

Engine: L4 displacement: 2.0 HP: 170 gearbox: 6MT | dealer quotation | picture | configuration | comparison

2.0T manual standard: 36.180,000-374,300; May: 1 1, 000.

Engine: L4 displacement: 2.0 HP: 170 gearbox: 6MT | dealer quotation | picture | configuration | comparison

2.0T automatic standard: 387,000-399,800; May 1 1: 00.

Engine: L4 displacement: 2.0 HP: 170 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

2.4 Technical type: 422,000-432,600; May 1 1: 00.

Engine: V6 displacement: 2.4 HP: 177 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

2.4 Comfort type: 457,000-468,400; May: 1 1: 00.

Engine: V6 displacement: 2.4 HP: 177 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

2.4 Technology-leading type 51.600,000-526,800 May1.00,000.

Engine: V6 displacement: 2.4 HP: 177 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

2.4 Classification: 51.800,000 -52.9 1 10,000 May1.

Engine: V6 displacement: 2.4 HP: 177 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

3.0 Comfort and entertainment type: 548,500-578,500; May 65,438+065,438+0: 00,000.

Engine: V6 displacement: 3.0 HP: 2 18 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

3.0 Exclusive type 645,000-655,000 May 1 1 00,000 per day

Engine: V6 displacement: 3.0 HP: 2 18 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

3.0Q leading exclusive type 743,300-753,300 May 1 1 00,000 per day

Engine: V6 displacement: 3.0 HP: 2 18 gearbox: 6AT | dealer quotation | picture | configuration | comparison

3.2 FSI comfort and entertainment type: 563,000-573,900; May 1 1: 00.

Engine: V6 displacement: 3.2 HP: 256 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

3.2 FSI technology leading type 632,000-642,200 May 1 1 00,000 per day

Engine: V6 displacement: 3.2 HP: 256 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

3.2FSI exclusive type: 637,000-647,200; May: 1 1: 00.

Engine: V6 displacement: 3.2 HP: 256 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

3.2Q FSI leading exclusive type 6965438+ 10,000-70.130,000 May 1 1 0,000.

Engine: V6 displacement: 3.2 horsepower: 256 gearbox: 6AT | dealer quotation | picture | configuration | comparison

4.2 Quarter FSI Supreme Flagship 842,800-856,300 May11May 00,000

Engine: V8 displacement: 4.2 horsepower: 350 gearbox: 6AT | dealer quotation | picture | configuration | comparison

audi a4

The quotation date of vehicle dealers rises and falls.

1.8T Manual standard 257,400-275,400 May 1 1 00,000 per day

Engine: L4 displacement: 1.8 horsepower: 163 gearbox: 5MT | dealer quotation | picture | configuration | comparison

1.8T manual comfort type 263,000-283,400 May 1 1 day 00,000

Engine: L4 displacement: 1.8 horsepower: 163 gearbox: 5MT | dealer quotation | picture | configuration | comparison

1.8T automatic bid 272,000-295,400 May 1 1 day 00,000

Engine: L4 displacement: 1.8 horsepower: 163 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

1.8T automatic comfort type 293,000-303,400 May 1 1 day 00000

Engine: L4 displacement: 1.8 horsepower: 163 gearbox: 7CVT | dealer quotation | picture | configuration | comparison

1.8T automatic luxury model: 325,000-399,800; May 1 1: 00.

Audi is now a subsidiary of Volkswagen, headquartered in Ingolstadt, Germany, with an annual output of about 450,000 cars. The main products are A3 series, A4 series, A6 series, A8 series and convertible and sports car series. Holsey, the founder of Audi Automobile Company, has been engaged in machinery manufacturing for a long time after graduating from college. It integrates theory, practice and experience. Later, Holsey finally realized his wish to design a car. In order to realize his original career ideal, he went through many twists and turns and named his new company as Audi in 19 10. These letters are prefixes of the Latin name of his former company.

Audi's logo is four rings, representing the four companies before the merger. These companies used to be manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each link is a symbol of one of them.

Audi -A6L

V8 engine, new multitronic? Stepless/manual integrated gearbox, quattro? Full-time four-wheel drive and MMI multimedia interactive system ... The new Audi A6L redefines the concept of luxury commercial vehicle with a unique concept. The integrated single-frame heat dissipation grille, which represents the future style, shows extraordinary momentum.

Audi A4

FAW Audi's brand-new A4 was launched on June 25th, 2005. It adopts the latest iconic front face design, high-performance chassis and top-class power, control and safety systems, providing a rich selection of luxury equipment and bringing a brand-new driving experience to drivers. The interior of the previous generation Audi A4 is recognized as a classic in its class. On this basis, the new Audi A4 adopts more high-tech new materials, which shows the first-class design technology and high-grade quality that Audi has always been proud of, and is the most exquisite in its class.

Audi Audi -A8L

The original technology is inspired by the top technology, and the artistic temperament and the king's demeanor are integrated in generate. The new Audi A8 is lengthened. With the extension of its 130mm rear seat space and the top luxury equipment inside, the sense of reverence is interpreted to the extreme.

Audi Q7

Audi Q7 is Audi's first sport utility vehicle, which sets a new standard for luxury SUV market. It skillfully combines sportiness, functionality, high technology and luxury quality. On the expressway, it stands out with its infinite dynamic maneuverability and motion characteristics; On off-road roads, its powerful driving force is even more amazing. Undoubtedly, Audi Q7 is another masterpiece of Audi, the founder of-quattro technology.

Audi -TT

As a real sports car, TT is like an art form that is about to open a new era: it is not keen on trends, but it is absolutely outstanding. Its birth has made the automobile design community enjoy the willful and free personality color radiated by the simple and avant-garde design style.

First, from Germany, German cars have always enjoyed a good reputation. Among German luxury cars, Audi ranks third (except that Porsche is a sports car) because its reputation is not as good as that of the first two big names (Mercedes-Benz and BMW). This helpless situation is because Volkswagen took the civilian route at first, and later used Audi brand to make luxury cars, so its price is lower than that of the other two in the same grade, and the cars are relatively low-key and good.

2. This brand entered China earlier. At that time, imported cars from China were "good things" regardless of size. There were many Japanese cars, and European cars were the best. With the accumulation of time, the brand Audi has been deeply rooted in China, especially when most buses use this car.

3. All administrative vehicles are equipped with Audi, because the car itself is good, the brand itself is low-key, and there are no two big publicity. Moreover, the brand is well-known in China, which is not eye-catching (clean), but it does not lose luxury and grade. If the price is discussed, Mercedes-Benz BMW can certainly, but people will gossip, which will widen the distance between the government and the people, and the class is too clear and not good. Hehe, you get it.