Work Summary of Liquor Salesman in 20 19 (1)
In a blink of an eye, 20xx years passed. Looking back on my work in the past year, I have gradually integrated into this big group. I have been in xxx since October 20xx. During this period, I have been under the leadership of the leadership, fulfilling my business responsibilities and obligations, and actively carrying out various business work. 20xx is an eventful year for the liquor industry, and the adjustment of liquor consumption tax by the state has also made the industry turbulent for a period of time, followed by the nationwide crackdown on drunk driving and local prohibition of alcohol, which is even worse for the liquor industry. In such a bumpy year, we stumbled all the way, joy and sadness, excitement and helplessness, confusion and emotion, really infinite. Based on the work practice and lessons learned in the past year, and in line with the principle of seeking truth from facts, this paper reviews the work process in this period:
First of all, work with gratitude.
First of all, I would like to thank the company leaders for their trust in my personal work ability and their greatest support for my work, which made me deeply gratified and encouraged in the whole work process in the future and filled me with more work enthusiasm and motivation. I will keep this understanding in mind and integrate it into my work process, work hard and repay the trust of leaders with better business performance.
Thank you again, Director Hu, for teaching me at work and taking care of my life. If you encounter difficulties in your work, you will take the initiative to communicate with me properly, correct my working ideas and ideas, and make my business work more smooth. When we hold different views on how to deal with certain things, he rarely pretends to be a leader and directly enforces things. Instead, I can understand the reasons by reasoning and connecting with actual work cases, so that I can give up my stubborn ideas and reduce many detours and mistakes in work details.
Second, constantly improve the working state and working mentality.
1, professional achievements, quality cultivation gradually improved.
2, sales knowledge, work ability and business level of exercise.
3, serious, timely and efficient to complete the work assigned by the leadership.
Third, our own ability is insufficient, and we still need to work hard in the future.
1, immature mentality.
2. Lack of working ability
To sum up, there are many shortcomings in the work of 20xx, which need to be corrected, strengthened and improved. I believe that through this year's work practice, we can learn from it. After a period of annoying introspection, I will make new progress and improvement in this field in 20xx years or even longer, so as to make my work better, more detailed and more perfect.
Summary of Liquor Salesman's Work in 20 19 (2)
20xx is an eventful year for liquor industry. Although the impact of the global financial crisis in xx is gradually weakening, it will take some time for the overall economic recovery. The adjustment of liquor consumption tax by the state also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition of alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled all the way, joy and sadness, passion and helplessness, confusion and emotion, really infinite.
Review and analyze regional sales performance.
(a) performance review
1, the total cash payment for the whole year is xx thousand, exceeding the tasks specified by the company;
2. Successfully develop new customers in xx;
3. It laid a foundation for the company's operation in the key regional market xx centered on xx;
(2) Performance analysis
1. Although I have completed the cash payment task stipulated by the company, I am still far from my goal of xx million. The main reasons are:
A. The positioning of key markets in the first half of the year was not clear and firm, and Pingyi was the first one. However, due to the particularity of xx market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about the xx market. Although the market environment is very good, but the cooperation of dealers is too poor, I gave up. It was not until later that I chose Jinxiang "Tianyuan non-staple food", which was near the end of the year!
B, the speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);
C, the company's service lags behind, especially the delivery time, which not only affects the market, but also affects the sales confidence of dealers;
2. New customers are open. Although I have implemented X new customers, I am still X short of my own X goals, and among these X customers, X are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than hard work", and the "strength, network, distribution ability, cooperation and investment consciousness" of dealers directly determine the quality of market operation.
Our company has been operating in xx for a whole year, and the mistake in the past X years is that it failed to "grasp the key points". So I learned the lessons from previous years, and this year I personally put the search for key markets into my daily work. Finally, in 20xx 10, it was decided to operate the xx market with xx as the core, and some experiences were explored through two months of market operation, which laid the foundation for next year's operation.
Second, personal growth and shortcomings
With the care and support of company leaders and colleagues, I have made great progress in business development, organization and coordination, management and other aspects in 20xx, but there are also many shortcomings.
1, and the self-regulation ability of mentality is enhanced;
2. The ability to learn, predict and control the market has been enhanced;
3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;
4. The overall market awareness needs to be improved;
5. The management experience of the team and the operation ability of the overall regional market need to be improved.
Third, mistakes and shortcomings in the work.
The market foundation is still very good, but the investment awareness and company management of dealers are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:
(1) failed to guide dealers to operate the market by themselves according to our ideas and relied too much on manufacturers;
(2) Not looking for other potential high-quality customers to supplement at an appropriate time;
Throughout 20xx, many new customers I visited had strong intentions, and most of them came to visit the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!
Summary of Liquor Salesman's Work in 20 19 (3)
Another year in a blink of an eye. This year, I continue to be responsible for the expansion of xx regional market. From obscurity to household name, I worked hard with my sales team. Over the past year, the sales reached xxx million yuan, which was well received by the company and the cooperative relationship was further consolidated.
I. Work this year
1. Conduct market research and expand market space.
At present, the competition in liquor market is fierce, and the brand we represent is unknown in the local area. How to open up the market? For the competition, we adopted the methods of improving service quality, making sales advertisements and advertising in many local media, and achieved obvious results. As a result, the people of xx have a certain popularity for xx wine. At the same time, we vigorously promote alcohol in rural areas. In the promotion, giving gifts and rewards is attractive to farmers. For example, in view of the fact that some farmers are in urgent need of agricultural machinery but lack of funds, the first prize will be set as an agricultural tricycle in the prize-winning activities, instead of high-end electrical appliances such as color TV sets, refrigerators and air conditioners, and the winners will be vigorously promoted so that farmers can acquire tricycles with their dreams and identify their brands when they consume; In view of the characteristics that many farmers like to play poker after drinking with relatives and friends, this gift is defined as a specially designed advertising poker, which is beautifully designed and can't be bought in the market. It is very popular with farmers' friends, so the sales volume has increased greatly.
2. Humanized service.
Since xx wine promised "zero risk", I have made a serious investigation and study on the zero risk service for consumers, and think that we should serve consumers through the zero defect products and exquisite market segmentation of xx wine. Every bottle of liquor purchased by consumers is printed with xx national free service telephone number. Through communication, the distance between consumers and draft beer is shortened, and the zero-defect quality of xx beer is further strengthened. Through professional service, I helped xx to speed up the delivery of goods in time, from commodity display to container display to ubiquitous POP poster tips. Business representatives followed the whole process, making every dock a perfect dock and a model project. Xx beer sells not only commodities, but also professional services, bringing rich returns. According to statistics, the annual sales reached xx yuan.
Second, the existing problems
Although we have achieved good results this year, there are still some problems, which will affect the sales of our products if they are not corrected and improved. Including the management of salesmen and the cooperation of logistics.
1, according to the actual situation to establish an effective management system, drive the enthusiasm of sales staff, improve work efficiency.
2. Logistics cooperation is a bit slow, regular orders have been opened, and the goods can't be delivered, which reduces the trust of customers.
In the coming year, we should pay attention to the problems existing in the previous year, continue to carry forward our advantages and achieve better results in the sales of xx wine next year.
Summary of Liquor Salesman's Work in 20 19 (4)
The year of 20xx is coming, and we welcome it with confidence. At this moment, it is necessary to review and summarize the work, achievements, experience and shortcomings of the past year, foster strengths and avoid weaknesses, and strive to achieve new achievements in the new year. It is not only a summary of myself, but also an account of the company, and it is also a foreshadowing for next year's work. Constantly sum up experience, discover, invent, create and make progress. It can be seen that the conclusion is a step to guide and promote all work. Only by summing up can there be improvement and progress.
According to the requirements of the center, at the beginning of the year, the company leaders formulated the annual work plan, put forward the overall work ideas to guide the development of all work, and strive to achieve goals, innovate and accumulate. The general idea guides the development of all work throughout the year. Promotion of certification and evaluation, and practice of various performance activities.
In the company; The tense and United working atmosphere makes every colleague struggle and forge ahead, just like eight immortals crossing the ocean, showing their magical powers ... Personally, it is a practical and realistic process for us to do one thing by analyzing our own situation, the environment we are facing, the resources we can use, the advantages and disadvantages we have, and then formulate the best plan in combination with the goals we want to achieve. Without a goal, there is no direction, and the meaning of seeking truth from facts is lost. Defects in methods will affect efficiency, get twice the result with half the effort, and even be in vain. Take time to learn marketing knowledge through various channels, learn some successful marketing cases and cutting-edge marketing methods, so that your marketing work has certain knowledge support. I often consult, communicate and learn from company leaders, regional merchants and other marketing personnel, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved. Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.
With the care and support of business leaders and colleagues, I have made great progress in business development, organization and coordination in 20xx, but there are still many shortcomings.
1, and the self-regulation ability of mentality is enhanced;
2. The ability to learn, predict and control the market has been enhanced;
3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;
4. The overall market awareness needs to be improved;
"Communication starts from the heart" is the advertising slogan of China Mobile Company. I like this sentence very much, so I always remember it and bring it to work. I hope that I will do everything extraordinary with my heart, sell myself and sell my ideas.
Buying and selling, buying feelings, selling interests, doing things from the heart, being a man out of feelings, without investigation, there is no right to speak, "know yourself and know yourself, and fight every battle", "not only books, but also the truth"
1. Speak with facts and data and summarize objectively; Avoid empty talk and boasting;
2. There are both achievements and problems, and the root causes of the problems should be analyzed;
3. Goals and plans should be broken down and implemented, and there should be concrete and feasible methods.
Put forward opinions and suggestions, don't complain and find fault blindly, the purpose is to improve.
In a word, the achievements of 20xx years have become history, and a brand-new 20xx year will greet us. Standing on the threshold of 20xx, what we see is hope, bumper harvest and fruitful results!
Summary of Liquor Salesman's Work in 20 19 (5)
As a salesperson, work performance is the most important. In addition, it is also important for sales teams to unite and cooperate, help each other, advance and retreat together, and work together in Qi Xin.
As a salesperson, I not only want to sell products, but also maintain and develop potential customers. Full of confidence and loyalty to the company, team and products, and infect and instill this confidence and loyalty to every colleague, strengthen their own work discipline and atmosphere, always put the interests of the company first, strive to establish a good reputation of high-quality brands, and fully cooperate with the company's policies and regulations.
I. information collection and analysis of competitive products
At present, there are four characteristic liquors in the market: XX, XX Daqu, XX Yunbian, X Phoenix and XXX Dry Liquor. Among them, Brewster liquor ranks first in the whole market, followed by XX in liquor.
Competing products are now strongly recommending the set meal and personal consumption activities of the Xie Shi banquet.
1, Xie Shi banquet package: according to the retail price of the shopping mall, add one bottle of red wine, one bottle of Sprite and one bottle of fresh orange to the liquor.
2. Personal consumption: drink designated liquor and give corresponding gifts.
The banquet package of XX wine gives the hotel a small profit, but the wine tyrant has no such plan for the time being.
Second, the market sales situation
At present, our products have just entered the market. Compared with competitive products, our products are in a negative state. However, consumers' awareness and trust in our Gu Jing winery is still high. Some consumers will try our Gu Jing Winery, and some unit leaders are loyal consumers of our Gu Jing Winery.
Three. Problems and suggestions
Although our Gu Jing Winery is the old eight famous wines, it is still new in Jiangxi market. It takes a process for a new brand to enter the market and be accepted by consumers. In this process, not only the quality and taste of the product are needed; But it needs more promotion, advertising and changing marketing model and sales skills.
Fourth, the future work ideas and objectives
Constantly increase self-worth and expand knowledge, especially product knowledge. Strive to open up new outlets and maintain existing customers. According to the market situation, think about the corresponding promotion plan. Strive to do everything assigned by the company leaders. Take this job as your career, do it well, do it well. . . . What are you afraid of sweating? What does the sun have to do with this? The key is that in the near future, I believe that my efforts will always pay off, and I also believe that I will do well. I also believe that Gu Jing Winery will become the leader of this market one day.
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