If a store wants to create an explosion, it needs traffic first, and then it needs transformation, so the store must remember to do transformation first when creating an explosion. The following are my tips on improving the conversion rate of explosions, and you are welcome to refer to them!

First, the main picture

The main picture is the first window for buyers to contact the baby. Whether the main picture can impress the buyer determines whether the buyer will continue to browse and produce a deal.

A good main picture needs to pay attention to the following points:

(1) Highlight the main products

(2) Highlight the core selling point: the display diagram is intuitive, which directly reaches the buyer's demand and leads to the purchase behavior.

(3) The copy is concise and powerful.

Optimization skills:

(1) Put the product in the scene: If the product is a knife, put it on the chopping block to take pictures;

(2) Show the product features with an example diagram: take a kitchen knife as an example. If it shows durability, you can break the nail with a knife and make a picture;

(3) Show accessories or gifts of products: for example, buy a knife and send it to the tool holder;

(4) Show the cumulative sales of products: buyers have herd mentality;

(5) Products with models should use model drawings as much as possible, and multi-dimensional display should be made from the front, back and side.

Matters needing attention

(1) Don't lie to deceive consumers: for example, the sales volume is 100? Selling crazy? Will make consumers feel distrust;

(2) Learn to find a selling point: start with hot search keywords to speculate and find bright spots from excellent peers;

(3) The difference between the main picture and the through train promotion picture: the main picture is related to the brand image and brand positioning, not psoriasis, and it is related to the search weight of the product, so it cannot be replaced frequently, while the through train picture can be replaced frequently.

Second, the baby details page

1, preliminary preparation

Determine the main style: the style of the product and the details page is unified;

Market research: analysis of crowd preference, consumption power and buyers' demand;

Positioning: according to the survey results, determine the store positioning, high-end route, civilian route or low-cost route;

Tap the core selling points: price, style, culture, feeling, service, characteristics, quality and popularity;

Determine design elements: such as color matching, font, copywriting, composition, typesetting, atmosphere, etc.

2. Common 13 Details Page Element

(1) collection+attention, easily earn coupons or reduce shopping by XX yuan, and the discount range can be adjusted;

(2) Focus map: highlight the selling points of single products, attract attention and increase the desire to buy;

(3) Recommended hot-selling items: about 2-3 items must be hot-selling items in the store, with good cost performance;

(4) Product details+measurement list: such as serial number, origin and color;

(5) Model drawings: at least one front, one back and one side, showing different movements;

(6) Sticking bricks in kind: show the color types of clothes and what personality or style different colors represent;

(7) Scene map: The visual sense of beauty is caused by the perspective of the model in different occasions;

(8) Product details: hats or sleeves, zippers, tag positions and buttons;

(9) Comparison of the same type of goods (use with caution): find some similar goods with poor quality or poor imitation effect;

(10) Screenshot of buyers' display or praise: show our past buyers and select the good ones; Everyone knows that the praise of mobile phone Taobao is very important. About Taobao Tmall's praise, share a new skill, and parents in need can ask for it!

(1 1) Matching recommendation: coat and clothes, etc.

(12) Shopping needs to know: postage, delivery, return, clothes washing and maintenance, after-sales problems, etc.

(13) Brief introduction of brand culture: Let buyers feel that the brand quality is reliable and easy to be recognized.

3, optimization skills

(1) Use some firm words in positioning: If there is no first, we must create the first. Pay attention to advertising law;

(2) The description of the baby should be concise and don't talk nonsense; The picture is as high-definition as possible, as original as possible, without stealing pictures;

(3) Teaching customers professional knowledge: Give customers a reason why my products are of good quality and why you want to buy me.

(4) Boldly expose the detail map: the detail display is equal to the confidence display, telling the buyer that we are not afraid of inspection;

(5) Low-priced products should emphasize quality control; High-priced products should be clearly valued;

(6) Don't lack brand stories to enhance the trust of buyers;

(7) Proper typesetting and gradual progress.

Third, related sales.

Affiliate sales can give buyers who have already bought one more reason to buy, and also allow buyers who have not bought to continue browsing and have one more possibility of clinching a deal.

Common collocation methods:

(1) Association of the same type: T-shirts of different colors;

(2) Price correlation: high-priced products are matched with low-priced products;

(3) Data association: through the analysis of buyers' purchase records and browsing traces.

Fourth, promotion.

Generally speaking, promotional activities can be divided into two categories, one is in-store activities and the other is out-of-store activities (not much to say).

Common in-store activities include: full delivery and full reduction, auction, limited time discount, spike, postage package, group purchase, matching price reduction, gift strategy and so on.

Common out-of-store activities include daily specials, gold panning, trial centers, VIP clubs and bargain hunting.

1, promotion method

(1) Leverage promotion: use hot spots to promote sales, such as you from the stars; Star promotion, such as XXX with the same paragraph;

(2) Combination promotion: with promotion, such as buying pants and sending socks; Bundle promotions, such as adding one yuan to get one free; Continuous promotion, such as buying full price for the first time and 20% discount for the second time;

(3) Designated promotion: designated target promotion, such as preferential treatment for mothers and women; Specify product promotion, such as buying a and getting b;

(4) Additional promotions: postage, trade-in, etc.

2, operation skills

(1) Set the critical price, causing the buyer's visual error: such as 100 yuan and 99 yuan;

(2) Set the ladder price: when new products are put on the shelves, they will be 50% off on the first day, 60% off on the second day and 70% off on the third day;

(3) setting up illusion discounts and creating? Buy and earn? Feeling: spend 100 yuan to buy goods with value 130 yuan;

(4) One thousand yuan at a time: if it is sold at an ultra-low price within the specified time;

(5) One yuan over value: limited low price, plus one yuan for purchase.

3. Preventive measures

(1) It is best to cooperate with activities inside and outside the store;

(2) the inventory should be sufficient;

(3) Customer service management in sales;

(4) Keep up with after-sales treatment.

Verb (abbreviation for verb) customer service

A considerable part of the traffic introduced by my hard-working tools is lost. Why? In addition to the reasons of the store itself, the customer service problem can not be ignored. Excellent customer service must do the following:

(1) firmly grasp every buyer who enters the store;

(2) Understand product knowledge and avoid three questions;

(3) Respond to the buyer's information in time to avoid the buyer's impatience;

(4) Good at selling: Dear, I recommend a coat for you, which goes well with the pants you just bought. The upper body effect is absolutely super handsome, and it is free to buy it together;

(5) Demand judgment: If the buyer asks whether the children's clothes of size XX can be worn by 5-year-old children, he can continue to ask about the area and height, so as to accurately recommend and win the favor of the buyer;

(6) Order reminder;

(7) Pay close attention to repeat customers: deal with after-sales problems patiently.

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