According to the guiding ideology of the relevant national ministries and commissions that the development of IC cards should be "overall planning, state-led, unified standards, unified card issuance and multi-purpose of one card", with the strong support of relevant departments, the application of IC cards in China has developed rapidly in recent years. At present, more than 200 cities in China have adopted IC card management systems (Beijing One Card, Hong Kong Octopus, etc.). In the field of public transportation, hundreds of millions of cards have been issued; On the premise of attaching importance to system safety management, the application of IC card shows the development trend from single bus application to multi-industry and multi-field, from one city application to inter-city interconnection.
It is one of the important tasks of railway passenger transport to speed up the construction of railway electronic payment system and meet the travel needs of passengers to the greatest extent. Applying IC card technology to railway can improve the efficiency of passengers' travel, facilitate passengers' travel between adjacent cities, help to realize the development planning of "urban circle" and promote the urbanization process in China. As a result, China Railway Yintong Card came into being. Adopting PBOC2.0 standard of financial integrated circuit card of People's Bank of China, it can be used in existing UnionPay merchants to realize multi-channel payment function across industries and regions. 2065438+May 2002, China Railway Yintong Card was first used in Beijing-Tianjin intercity high-speed railway.
1 business requirements
1. 1 passenger service
The issuance of China Railway Yintong Card is a concrete manifestation of the requirement of "facilitating the people and benefiting the people", which is helpful to improve the quality and efficiency of railway passenger service and provide more convenient and efficient services for passengers on the Guangtong-Dali railway. By improving railway payment means, providing more value-added services for Guangzhou-Dali railway passengers will help to improve the railway passenger transport marketing ability, expand the railway passenger transport market, expand the railway "regular customers" team, improve economic benefits and reduce management costs.
1.2 Marketing
It is helpful to strengthen the cooperation between railway and UnionPay system, and realize the "going out" of railway payment products through the support of UnionPay network, which is more convenient to use in cross-industry fields. Create a professional prepaid card operation platform through banks, and maximize sales channels by using railway systems and banking networks. Through their joining and operation support, cooperative card issuing can operate safely in a professional and standardized environment. We can adopt a more flexible operation mechanism in cooperation with banks to manage and operate the deposited funds of prepaid cards, so as to improve the efficiency and yield of funds.
1.3 operation management
The issuance of China Railway Yintong Card marks a new ticketing mode and payment method, which makes the inter-city railway ticket amount management gradually transition from the original full-process numbering mode to the bus operation mode, improves the ticketing organization and management level, and changes from the traditional manual management to intelligent and automatic management, and strengthens the fairness and justice of the ticketing business. It is a bold attempt of the railway.
2 Application status
2. 1 card issuance forecast
At the beginning of the opening of China Railway Yintong Card System, in order to better organize the seat reservation scheme, it is necessary to predict the card issuance. Statistic the passenger travel data of Beijing-Tianjin intercity in the past 1 year, and regard passengers who take Beijing-Tianjin intercity every two weeks as potential card buyers; Then the riding data of this kind of people are analyzed in detail, so as to get the riding rules in different time periods. In order to meet the needs of both cardholders and ticket-purchasing passengers on the Beijing-Tianjin intercity train, the ticket amount is reserved and dynamically adjusted according to the forecast data of card issuance at the initial stage, and the seat reservation scheme is re-established after the system is stable.
2.2 seat reservation
In order to improve passengers' satisfaction with swiping their cards and control the over-capacity rate of trains, it is necessary to reserve a certain number of free seats for China Railway Yintong Card passengers. There are the following problems in free seat reservation: there are too many reserved tickets, and non-card users will have no tickets when they buy tickets, but the train can actually provide transportation services, which leads to the car being idle and unable to buy off-board tickets; There are too few reserved tickets, the demand of cardholders needs to be delayed, and the user experience is not good. In view of this problem, the railway passenger transport management department adopts the dynamic adjustment method of ticket amount based on automatic pre-division of ticket amount to realize the ticket amount service for cardholders.
(1) At the opening stage of the system, the railway bureau initializes the seat reservation scheme according to the analysis of card selling and passenger access, and the ticket system generates the reserved seat information according to the reservation scheme; (2) Before driving, the ticket system transmits the seat information to the ticket checking system to generate the seat information in the ticket checking system, and the ticket checking system controls the passengers of China Railway Yintong Card to swipe their cards according to the seat information; (3) Before ticket checking, the station manager dynamically adjusts the ticket amount between "Yintong Card" and "Public" according to the passenger flow of each train, and synchronizes it to the ticket checking system immediately after adjustment; (4) After the ticket checking, the ticket checking system uploads the ticket checking stub to the ticketing system and the marketing system; (5) After the system runs for a period of time, the marketing system predicts according to the historical inbound and outbound data, generates a new seat reservation scheme, and transmits it to the ticket system as a new seat reservation scheme of China Railway Yintong Card.
2.3 card management
The management system realizes the fine management of China Railway Yintong Card. The system adopts multi-level management and multi-level distribution to meet the business needs of three-level managers of railway corporation, railway bureau and station. Among them, railway head office, railway bureau and station personnel all have different card management rights to achieve the purpose of issuing cards to the card service window and tracking cards.
The users at the level of railway corporation have the right to view the warehousing management of railway bureau, station warehousing management, card warehousing query, inventory query, etc. Railway bureau-level users can input cards into the inventory of the railway bureau and send them to the stations according to the needs of their subordinate stations. After the delivery is successful, the station-level users can query the cards stored in the station. Railway bureau-level personnel can cancel the operation when they make mistakes in the warehousing operation. Station-level users can input cards into the station inventory, and according to the requirements of the card sales window, the cards can be sent out to each window. After the delivery is successful, the window business personnel can query the cards. In view of the fact that some small stations have no card issuing managers, the management system supports large stations to manage small stations to issue cards.
2.4 Window application
One-card service applications are deployed in some windows of Beijing South, Wuqing, Tianjin and Tanggu stations to meet the needs of passengers for card purchase, recharge, card return, card replacement and loss reporting.
The teller system of China Railway Yintong Card mainly includes several functional modules, such as account management, card management and exception handling. Card management has realized the functions of card cancellation, card replacement, formal loss reporting, bad card registration, card abandonment, card return and decoupling. Account management realizes the functions of cash deposit, cash recharge, account deposit, card withdrawal, cash deposit cancellation, cash recharge cancellation and card inquiry; Exception handling realizes the functions of good card exception handling and bad card exception handling. Abnormal handling of good cards refers to the handling process in which passengers encounter abnormalities when swiping their cards into or out of the station, and undamaged cards cannot return to normal when entering or leaving the station normally. Abnormal handling of bad cards is the handling process when passengers encounter card damage or loss when entering or leaving the station.
2.5 credit card ride
(1) At Beijing South Railway Station, Wuqing Railway Station, Tianjin Railway Station and Tanggu Railway Station, passengers with China Railway Yintong Card can swipe their cards directly at the automatic ticket checking machine, which saves the time for passengers to purchase tickets and greatly facilitates their travel. (2) China Railway Yintong Card is divided into gold card and silver card. Passengers with silver cards are only allowed to take the second-class seat of the Beijing-Tianjin intercity train, which is deducted according to the second-class seat fare; Passengers with gold cards are limited to the first-class seats on the Beijing-Tianjin intercity train and will be deducted according to the first-class fares. (3) The Beijing-Tianjin intercity train is equipped with a handheld mobile terminal, which supports the on-board ticket inspection of passengers who enter the station with cards, and helps the staff on the train to find abnormal situations such as not swiping cards, inconsistent trips and overcrowding in time. (4) After the ride, passengers can print the ride voucher within the specified time limit at the designated railway window, and at most, they can print the latest 10 ride invoice.
2.6 ticketing application
At the same time, China Railway Yintong Card has the consumption function of ordinary UnionPay cards. You can buy tickets at the ticket window with POS machine and the automatic ticket vending machine with bank card reader. The payment method is the same as the existing bank card, and it can support the electronic cash ticket purchase of China Railway Yintong Card in the future. Passengers with China Railway Yintong Card can purchase tickets online at www. 12306.cn, the website of China Railway Customer Service Center.
3 Application analysis
3. 1 card sales statistics
As of 20 13, 10, 0 1, the statistics of card sales in Beijing-Tianjin intercity station.
3.2 Credit card statistics
As of 20 13, 10, 0 1, Beijing-Tianjin intercity station credit card statistics.
3.3 Application Analysis
At present, China Railway Yintong Card has issued more than 63,000 cards in Beijing-Tianjin inter-city, including nearly 85,000 gold cards and more than 55,000 silver cards, and the cumulative credit card swiping has exceeded 6,543,800+0.4 million times. The use of China Railway Yintong Card not only saves the time spent by cardholders in the process of purchasing tickets, but also reduces the support cost of railway business. From the analysis of railway departments, selling tickets, checking tickets and making up tickets will save a lot of human resources costs. From the passenger's point of view, passengers used to spend a lot of time and energy queuing to buy tickets, which caused a waste of time. After the implementation of China Railway Yintong Card, passengers can swipe their cards directly through the gate, which saves the time of queuing for tickets and greatly improves the travel efficiency.
4 conclusion
As a new payment method convenient for passengers to travel by rail, China Railway Yintong Card has been used on Beijing-Tianjin intercity trains for more than one year. Through more than one year's application practice, its safety and convenience have been recognized by users. With the continuous improvement and development of the application of China Railway Yintong Card, it will have a better social impact. Providing convenient, flexible and diversified passenger service for passengers is the direction of unremitting efforts of railway departments.
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