Judging from the development track of foreign tourism, tipping has become a practice in most European countries, and the amount of tipping is also related to the quality and level of service.

Tipping is the best way to solve a large number of complaints from tour guides in the tourism industry at present, but tipping must be civilized, institutionalized and standardized. The travel agency won the individual tour guide award.

In terms of incentive mechanism, the incentive mechanism of tour guide salary is unreasonable, and the incentive mechanism of rewards and punishments is ineffective. Travel agencies should attach importance to the incentive factors of tour guides, learn from the reasonable salary system and standardize it.

Tip.

[Keywords:] tour guide tips; Problems; survey

China tourists pay tour guide tips when traveling abroad, while foreign tourists come to China.

It is natural to tip domestic tour guides. But in China,

The domestic tourism bureau clearly stipulates that tipping is forbidden. In 2004, Guangdong China Travel Agency.

The introduction of "tipping system" into domestic tourism for the first time has caused quite a controversy in the industry. guide

Whether the "tipping system" is suitable for China's current national conditions has become a hot topic in the tourism industry.

Door question.

First of all, the source of tips.

The custom of tipping originated in London, England in the18th century. while

At that time, there was a bowl on the dining table of some hotels, "to ensure fast service".

Customers can get thoughtful and meticulous service when they put money into the bowl. Later this

This practice has continued and has become the current tip, and it was taken from the waiter in the restaurant.

Expand to service industries such as room attendants. This practice is found in most of Europe.

This is very common in European countries, and sometimes it is necessary to pay a tip and the amount of the tip.

Then it is related to the quality of service. At present, there are basically no tips for domestic travel.

However, the route propaganda paper of domestic travel agencies' outbound travel will generally be "clearly stipulated"

Give some tips to the service staff appropriately.

Second, the tour guide's salary system is unreasonable, so tipping came into being.

Tour guide service is an important part of travel agency products, and tourists often

On the satisfaction of tour guides from the perspective of service quality. From my recent trip

Judging from the complaints received by travel agencies, complaints about the service quality of tour guides have accounted for.

More than 30% of the tourist complaints mainly show that tour guides squeeze the tour time.

Stay in the shopping store to get kickbacks; Change the schedule without permission, add, cancel or

Those who change tourism projects in the process of tourism and deliberately reduce the quality of service.

Wait a minute. The main motivation of these behaviors is that tour guides want to collect kickbacks and improve themselves.

Income. The tour guide collects kickbacks during the reception.

Regulations on Personnel Management are prohibited and illegal. But why?

More and more tour guides are taking risks and taking kickbacks as their main income? In fact,

The investment and reward of tour guides are completely out of proportion. September 2005 1

On, the Dongcheng District Court in Beijing held a hearing to hear complaints against seven tour guides.

The case that the travel agency returned unpaid wages and paid back social insurance made us feel more.

The tour guide industry is on the edge of society. Current salary system of travel agencies

The unreasonable degree is mainly manifested in the following aspects:

1. The tour guide salary incentive mechanism is unreasonable.

Tour guide is a kind of physical labor intensity and mental labor intensity are higher than.

Social average labor intensity and dangerous special work. tour guide

The income of staff mainly consists of basic salary, travel allowance, kickbacks and a small amount of tips.

Composition. Take Guangzhou, where tourism is relatively developed, as an example: most tour guides spend money every month.

The basic salary is 300 to 600 yuan; The package allowance depends on different travel agencies.

As the case may be, it is mostly 50 yuan/day; Domestic tourists have no habit of tipping. number; amount; how many; how much

Together, the monthly income is less than 2000 yuan, which is less than the average level of Guangzhou employees.

80% of salary. Part-time tour guides in travel agencies not only have no basic welfare guarantees such as basic salary and "three insurances", but also have to pay travel agency tour fees and headcount fees.

Waiting fee. Obviously, the input cost of tour guides is extremely disproportionate to their income and remuneration. this

That kind of income structure encourages tour guides to break the rules and encourage tour guides.

The purchase behavior urges tour guides to take kickbacks as their main source of income.

2. The incentive mechanism of rewards and punishments lacks effectiveness

Travel agencies adopt a single reward mechanism for tour guides, which is usually collected first and then used.

When the guests recommend letters, they will give the tour guide a symbolic reward. And punishment

Disguised punishment has also become one of the incentives, and some travel agencies even go out in groups.

Now any questions are deducted directly from the tour guide's exit deposit.

Expenses. Lack of effective reward and punishment incentive mechanism, for tour guides in the process of practice

Risky pursuit of personal short-term interests has laid the groundwork. Caused by salary problems

The phenomenon of tour guides taking kickbacks seriously affects the quality of tourism services and needs to be solved urgently.

Reform. The key to truly improve the quality of tour guide service lies in the tour guide salary system.

Reform to promote the establishment of industry norms. China Travel Agency recommended this tour.

The original intention of the guests to voluntarily tip the tour guide is to standardize the tour guide's clothing.

Service, reduce the phenomenon that tour guides induce tourists to take kickbacks when shopping on the spot. oneself

After Guangdong CTS implemented the "tipping system", the response was good. At present, many domestic brigades

Travel agencies have tried to introduce a "tipping system" into some teams.

Third, there are different views on tipping at home and abroad.

Judging from the development track of foreign tourism, tipping is in most European countries.

It has become a common practice, and the amount of tipping is also related to the quality of service.

In a sense, tipping can not only express the work of service personnel.

Dynamic respect can also express affirmation and gratitude for service work. Conggeng

At a high level, tipping also reflects the cultural literacy and elements of tourists.

Quality. Judging from the track of tourism development in China, early tourism reception has the following characteristics.

Strong political color, so it has become an international practice to tip it.

It is "illegitimate income". However, in 2002, the National Tourism Administration added 1987.

Promulgated the "Regulations on Prohibiting Giving and Receiving Rebates and Receipts Privately in Tourism Business"

The regulations on tipping are listed as "departmental regulations that need to be revised". According to an insider,

According to the analysis, tipping is the best way to solve a lot of complaints from tour guides in the tourism industry.

Way. As a tour guide, income, kickbacks and tips are all products of the market.

Buckling is a combination of shopping spots and tour guides, which is mandatory; small

Fees are the product of tacit understanding between tourists and tour guides and are voluntary. At present, alone

Professional tour guides have largely replaced full-time tour guides paid by enterprises and tour guides of travel agencies.

The qualitative change of the employment system in tourism has given birth to a new salary system. Therefore,

It's time to accept the tipping system generously.

Many domestic travel agencies have called for the formulation of rules and regulations to regulate tipping.

Make it develop in a win-win direction for tourists and travel agencies.

Four. Suggestions on the implementation of tipping system in China

1. Pay attention to the incentive factors of tour guides.

American psychologist william james pointed out that the vast majority of employees.

Pay only 20%-30% of your ability for the work you undertake. Once it is affected,

Paid incentives can give play to 80%-90% of their abilities. Therefore, the brigade

Travel agencies should establish a kind of tour guide, which can not only reward conscientious tour guides, but also

Tour guides must be responsible for their quality problems to maximize the performance incentive mechanism.

Maximize the enthusiasm of tour guides. Tipping is a kind of

Effective incentive factors. Generally speaking, the money you spend on purchasing services is the most appropriate.

The basic service is paid, and the extra tip is a surprise for the service staff.

Hey, the expectation of tipping will motivate the service staff. When people

With the habit of tipping, tour guides have a clear understanding of this material reward.

After expectations, they are more likely to play beyond the level and let tourists get more.

Good service. At the same time, the motivation to get kickbacks by leading tourists shopping

The machine is likely to be suppressed.

2. Be in line with international standards and learn from a reasonable salary system.

The main sources of income in the service industry are tips and commissions.

(Commission). Tour guides in most countries in the world are freelancers.

Do, all accept tips. The preparation fee for tour guides varies from tens of dollars per working day.

Between $300 and $300, stipulated by government agencies or tour guide associations.

According to the agreement with the tourism industry, this is the most developed tourism industry in the world.

Measures taken by the state to solve the salary of tour guides. Clear wage standards make foreign countries

Our tour guide industry, like other industries, is stable, transparent and accepted by the public.

Accept. At present, the development of professional tour guides in China is still in full-time tour guides and

Part-time tour guides coexist in the loose combination stage. After China's entry into WTO, tourism has become more and more important.

Gradually in line with international standards, independent professional tour guides are rapidly replacing enterprises in large numbers.

Full-time paid tour guides should learn from some reasonable foreign systems and try them out.

Standardize tipping

Fixed and flexible tip payment increases the legitimacy of tour guides.

Income helps tour guides and tourists form a benign interaction. but

Tipping must be cultural, institutionalized and standardized. First, travel around.

Management departments and tourism industry associations shall, according to the local average income level, customers

According to the situation of tourists and the requirements of participating in the group, formulate specific tipping payment standards and decide to travel.

The lower limit of the tip payable by the guest will fluctuate according to the service quality of the tour guide.

Closely link the tip income of tour guides with their workload and service quality, and promote

Make tour guides strive to improve their service level in order to get higher salary returns.

Secondly, as far as the current national conditions are concerned, the author believes that tipping should be an enterprise.

Industry behavior, individual tour guides cannot be allowed to accept tips. It is recommended to charge a tour guide fee.

The cost of entering the tour group is charged in advance in a clear way.

Set the fee and tell the tourists that it is paid to the tour guide as a salary. if

When the tour guide's service is poor, tourists complain to the travel agency, which takes strict measures.

Measures to punish illegal tour guides. Let tourists investigate the tour guide.

Supervision, let it evaluate the value of tour guide service and decide to pay the tour guide.

The amount of tips not only realizes the lowest supervision cost of travel agencies, but also realizes

Tour guides actively strive to serve tourists, which can realize the purpose of travel agencies and tour guides.

* * * Win the interests of tourists and tourists. Finally, the implementation of the tipping system must

In line with the "big liquidation" of tourism, travel agencies should improve the management of tour guides.

Management system, the whole tourism environment should also be improved, and tourism will really return to it.

Itself, tourism enterprises in line arrangement, fees, personnel management.

Management and service awareness need to be improved in all directions.

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[3] Li Shaofang. Reflections on the incentive mechanism of travel agency employees in China [J]. Frontier,

2005,(6).

[4] Xiong Bojian, Zhang Genshui. Thoughts on establishing a reasonable tour guide salary system from the management level

[J]。 China Private Science and Technology and Economy, 2006, (3).

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