2 1 century is the era of economic globalization, and it is also the era when enterprises move towards the stage of cultural management. As a new management theory, corporate culture has been widely concerned by the business community. Whether an enterprise has its own unique advanced culture is directly related to its sustainable development and vitality. This paper discusses the function of enterprise culture and puts forward the countermeasures for enterprises to strengthen cultural construction.
Corporate culture; Cultural construction; Innovation; submerge
First, the role of corporate culture on enterprises
In today's fierce international competition, the business environment of enterprises has undergone tremendous changes. People-oriented, which can inspire and condense employees' sense of belonging, enthusiasm, automation and creativity, is becoming a key factor for enterprises to gain and maintain competitive advantage.
Corporate culture refers to the sum of ideals, beliefs, values, management systems, codes of conduct and moral norms that unite all employees in the long-term production and operation process. It aims at all employees, and through publicity, education, training, cultural entertainment, heart-to-heart friendship, etc., it maximizes the unity of employees' will, regulates employees' behavior, condenses employees' strength, and serves the overall goal of the enterprise. The humanistic management theory that corporate culture can inspire and condense employees' sense of belonging, enthusiasm, initiative and creativity is the soul and spiritual pillar of the enterprise.
Corporate culture forms an invisible pressure and driving force through "cultural advantage". It reflects and represents the overall spirit of enterprise employees, and has appeal and cohesion to enterprise employees. Practice shows that corporate culture permeates the organizational structure, rules and regulations and employee behaviors of enterprises, is the soul and lasting power of modern enterprises, is a people-oriented management idea, and plays an important role in enterprises. Its functions mainly include:
1. Guidance function. The management concept, rules and regulations, enterprise spirit and code of conduct of an enterprise can guide employees' behavior orientation, guide employees' behavior motivation to move closer to enterprise goals, and open up a realistic and feasible way to solve the contradiction between enterprise goals and personal goals, and between leaders and led people. Enterprise goal is the banner to guide employees to act in unison, so that employees can understand the goals pursued by the enterprise. I deeply understand the significance of my work and make unremitting efforts and dedication to it. Therefore, when making enterprise goals, we should integrate employees' professionalism and sense of accomplishment. Corporate culture is like an invisible hand, guiding human resources to exert their great potential.
2. constraints. Corporate culture is a conventional thing, and it is a code of conduct and moral standards that employees in an enterprise must abide by. When the behavior of individual employees in the enterprise is inconsistent with the established things in the enterprise, the attraction of this atmosphere will put pressure on him, forcing him to converge with most people, and then adjust his thoughts and behaviors to achieve harmony with the overall environment of the enterprise.
3. condensation. It refers to all aspects of the enterprise. Unite its members to form a centripetal and cohesive force.
4. motivation. The core of corporate culture is to establish the same values. While employees meet material needs, lofty group values bring satisfaction, accomplishment and honor, so that employees' spiritual needs can be met; When enterprises make great contributions and achievements to employees, they give them material rewards and spiritual encouragement. It is through setting an example, setting a typical example, evaluating the advanced and creating a good corporate atmosphere that enterprises will have a profound and lasting incentive effect on employees.
5. Adjustment function. Refers to its function and ability to create a good environment and atmosphere for enterprise employees.
6. Radiation. Corporate culture not only plays a role within the enterprise, but also constantly radiates all kinds of corporate information to the society, so that people can have a relatively complete understanding of the name, logo, products and services of the enterprise, which is helpful to establish a good corporate image among the public and enhance consumers' credibility and trust in the enterprise.
Second, the construction of corporate culture countermeasures
Corporate culture is not a temporary summary of experience or people's random editing and directing, but is refined through long-term practice. To achieve effective cultural construction, the following countermeasures can be taken:
1. Mobilize all employees to participate and establish employees' sense of identity with corporate culture. At present, there is a one-sided understanding in China that corporate culture is a high-level culture. In fact, corporate culture is not just the opinion of the top management, it must be recognized by all members of the enterprise. Therefore, enterprise managers should create various opportunities for all employees to participate in and discuss corporate culture. Widely solicit employees' understanding of corporate culture at all levels, put forward opinions from all sides, then refine the essence, organize publicity and study, and let all employees realize that corporate culture is created by everyone and comes from employee groups, so that the implementation of corporate culture is more easily welcomed and accepted by all employees, and only popular corporate culture has strong vitality.
2. The construction of enterprise culture should have certain material and financial guarantee. Corporate culture construction is not a lofty ornament, it is rooted in employees' thoughts, words and fruits. However, it is indoctrination, which is manifested through various favorite forms, such as corporate image planning, various celebrations and mass activities. , should be guaranteed in human, material and financial resources.
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