First of all, it is affected by the employment situation. Since the outbreak of COVID-19 in 2020, the global unemployment rate has risen sharply. From February to May, 2020, China's unemployment rate has remained at around 6%, the employment situation is grim, and job seekers are under great employment pressure.

In the case of poor employment situation, some people who originally intended to find employment turned to the road of studying abroad such as postgraduate entrance examination. Under the influence of various factors, consumers' demand for learning has increased. The increasing demand of consumers for study is one of the important reasons to promote the rise of paid study rooms.

Most consumers go to the paid study room to study. According to the survey data of iiMedia Research, 43.2% consumers go to the paid study room mainly to seek their own independent space, followed by daily study or work and job preparation (postgraduate entrance examination, textual research, public examination), online class or writing papers, accounting for 40.0%, 34.8% and 23.9% respectively.

In addition, it is also influenced by consumer psychology, environmental demand and the lack of related public facilities.

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Investigation and analysis report on the development status and consumption trend of Ai Media Consulting |2020H 1 paid study room industry.