City brand is the core concept that a city transmits to the public according to its development strategic positioning in the process of promoting its own city image, and it is recognized by the society.

1. Study the historical origin and place name culture of the city and determine its brand spirit;

For example, Xi 'an is famous for its rich history and culture, and urban marketing is based on the ancient capital of culture, the starting point of the Silk Road and the capital of software.

2. Summarize the development plan and concept of the city and determine its brand connotation;

For example, relying on superior location, beautiful environment, good urban foundation, large scale and high level of urbanization, Dalian implements the strategy of "famous brand of urban environment", "not seeking the biggest, but seeking the best", planning, building, optimizing and beautifying the urban environment, creating the best urban investment environment and the most pleasant living environment, and building an international famous city with beautiful environment.

3. Explain the superior resources and popular customs of the city, and determine the brand positioning of the city;

For example, Qingdao's "grasping the big and letting go of the small" is a road to establish a city with industry and promote urban economic development with industrial brands.

4. swot analysis and prospect analysis of the city to determine its brand value;

For example, the core values of Wales are: "In Wales, you will find passion for life!"

5. The city's landscape features and visual identity design determine its brand image.

For example, the brand image of Hong Kong as "Asia's World City".

6. The key is to have the concept of sustainable eco-brand framework;

7. If you can compare the latest market survey data, you can write with ease ~