The main reason why viewers like news programs is that they can get more knowledge and information quickly and accurately in this way. Excellent radio news broadcast can make information accurate and vivid, and increase listeners' listening desire. Fresh news broadcast can attract the audience, make them feel fresh, be willing to listen and accept, and achieve the functions of news propaganda, education and encouragement. ?
How to express the freshness of broadcast news? ?
News broadcasting embodies "newness" from two aspects: First, the newness of news content is an important factor in news broadcasting. Secondly, news broadcasting embodies the "newness" of broadcasting, and it is also an important means and form of news reflection. As the art of audio language, radio news broadcasting should re-create the manuscript and express the content accurately, vividly and beautifully. Excellent language expression and lively broadcasting will make radio news programs lively. ?
First, find the right news point?
Knowing where the news is "new" and grasping the "news point" is a new policy, new method and new technology, or a new change, new measure and new development. This requires news announcers to have the qualities of journalists, have strong news sensitivity, and can quickly find "news points" in the case of timely news articles, short preparation time and large amount of articles, so as to broadcast logically in the broadcast and reflect the freshness of news; This requires the announcer to be a saint, dabble in all aspects of knowledge, improve his knowledge, study hard at ordinary times, accumulate profound knowledge, understand all kinds of new changes, new events and new problems in the country, society, work and life, and make himself a saint as much as possible. ?
Second, grasp the basic characteristics of news?
Reflecting freshness and timeliness means that news content should not only be fresh, but also pay attention to timeliness, which can be said to be the time efficiency of journalists reporting innovative facts. News broadcast should pay attention to:?
1. The language expression is accurate and fluent. Fluent and accurate language expression is the premise of broadcasting freshness. Sentences are like pearls. They should be strung together with the content line so that the audience can see the meaning of the manuscript clearly. Ocean Lu, a famous announcer of China People's Broadcasting Station, once said: "You can't broadcast news sentence by sentence, but you should attack it as a whole and do it in one go." If you broadcast the news sentence by sentence, you can't organize the language according to the content, which will make the news broadcast more scattered and flat, and can't achieve the purpose of vividness and fluency. ?
Especially in radio news articles, the more concise the text is, the more important the function of each word is. Some broadcast problems, such as the long ending and inaccurate pronunciation; When broadcasting long sentences, due to poor breath control, the beginning of the sentence is stiff and the end of the sentence is weak; Or because you can't hold your breath, the sentence speed increases and the intonation drops. This may not be prominent in other program forms, but it will be amplified in radio news programs. ?
Hold the pause and control your breathing. Some announcers, especially novices, dare not pause boldly between long paragraphs and checkpoints when broadcasting news, and can't hear the difference between checkpoints and paragraphs, let alone let the audience feel the freshness of news. In fact, the big pause between levels and paragraphs will not only affect the integrity of the broadcast, but also enhance the sense of rhythm and integrity of the article. Adding a few big pauses to a few small pauses, appropriately breaking a few times and stopping for a while in the continuous flow of language will produce the effect of combining static and dynamic. ?
2. Pay attention to the use of stress. Due to the limitation of the language characteristics of broadcast news and the requirement of authenticity principle, the expression mode is limited to some extent, generally there is no ups and downs of feelings, and there are few ups and downs of language changes. Some exaggerated expressions such as simulation, rendering, virtual sound, vibrato, air sound, crying and so on. Cannot be used. Pronunciation should be deep, flexible and powerful, clear, natural in tone and lively in rhythm. Compared with communication and literary criticism broadcasting, news broadcasting has its special requirements. It does not aim at simulating life forms, but transmits information in strict language form through rare norms in life. Therefore, the use of major foreign skills also has great limitations and cannot be integrated into one's own excessive personal feelings. However, if the sound acts on people's hearing, if it is monotonous, it will be boring. To arouse the excitement of the audience, it is necessary to change the strength and rhythm. When broadcasting, the words that can best express the theme and the names, places, times and events related to the theme must be highlighted, and unimportant words can be skipped. Finding the right stress and emphasizing the stress can play an outline role, which can make the audience have a clear listening purpose and better show the freshness of the news. ?
If "news points" want to be accepted by the audience, we should pay attention to the stress, find out the news points accurately, and emphasize the "new" places, so that the audience can understand them without bothering to listen and see the news points at a glance. Therefore, news announcers must try to find the pressure and find the right pressure to break through. ?
3. Positive emotional exercise. When broadcasting, we should concentrate all our attention on understanding and conveying the spirit of the manuscript, then make rational analysis and finally convey it to the audience through vivid language. In the final communication link, the announcer is required to attach the emotional core to the news content, thus clearly expressing the news connotation and making the news broadcast fresh. A broadcast without emotion is like a dish with only color but no fragrance and taste. ?
Emotional input should be moderate, "feeling but not entering." The premise of "not entering" is "feeling", that is, mobilizing one's enthusiasm and integrating emotions into broadcasting. "Do not enter" means not to be completely immersed in feelings and forget the objective narrative. We should think calmly and let the audience feel a certain meaning between the lines of the sentence without changing the manuscript.
4. The timbre is bright and the rhythm is lively. When news is broadcast, the change of tone and rhythm will attract the attention of the audience and make the audience feel fresh. Rhythm plays a very important role in reflecting freshness. ?
Qi moves with emotion, and sound moves with emotion. The thoughts and emotions of sports create the tone and rhythm of sports, which will attract the attention of the audience and make the audience feel fresh. In the process of producing this freshness, the movement and change of feelings are the foundation.
The rhythm should be lively. Under normal circumstances, news can't be dragged on, and it is the same tone and frequency from beginning to end, which will give people a feeling that the desire to broadcast is not strong and the news is known or not. The lively rhythm will make people feel refreshed, have the desire to listen, and make people willing to accept the content broadcast by news announcers, so as to achieve the purpose of spreading news. ?
A little faster. When broadcasting, the speed and relaxation should be changed. If we don't pay attention to the change of rhythm and the emphasis of key paragraphs and sentences, all the news will be broadcast at a certain speed, and the audience will not only be bored, but even understand the content. In general, the speed of news broadcast is slightly faster than other manuscript types, so as to broadcast more news and convey more information in a short time. In today's society, a faster speed can reflect the sense of the times and the flavor of the times, but it should not be too fast, otherwise it will give people a sense of urgency, haste and panic, which is not conducive to the expression of freshness. It is generally believed that the playback speed of about 280 words per minute is the most acceptable to the audience. Of course, speed is only a relative concept. To combine the broadcasting speed with column style, news content and own style, it is appropriate to coordinate several aspects. Grasping the broadcast speed can make the news theme more prominent, the emotional color more abundant, the meaning expression more accurate and the freshness more full. ?
5. Editing and broadcasting cooperation broadcast "freshness". News reflects real life most directly and quickly, and is loved by people. However, the abstractness and generality of news are not easy to arouse the announcer's emotions to some extent. Coupled with the long broadcast time, it is easy to produce a sense of monotony and easy to broadcast "oil". In order to make the freshness of news broadcast last forever, the announcer should not only be strict with himself from a high degree of professionalism and responsibility, but also create some conditions, broaden the field of activities and constantly change the form to replace the single way of indoor broadcast to produce freshness. The novelty of news broadcast comes from two aspects: first, the value of news events and the level of journalists' writing; The second is the announcer's ability to understand and express. If the manuscript itself lacks freshness, it is difficult to produce freshness in the broadcast. Without a good manuscript, it is difficult to make a good broadcast. Journalists talk to announcers and communicate with each other. The announcer can tell the reporter about his feelings about the broadcast of the manuscript and make suggestions to the reporter according to the broadcast characteristics. Journalists can also reflect their views on broadcasting and the opinions of the audience to the announcer, so that editing and broadcasting can understand each other and improve together.