Recently, Tucki P7 ushered in a modified model P7i, and the official guide price range is 249,900-339,900 yuan. Unsurprisingly, once the new car price was announced, it was madly vomited by netizens.

As we all know, in 2023, under the influence of Tesla's price reduction tide and Hubei's policy subsidies, car companies were almost red-eyed, and they were all playing the so-called price war, which also made consumers very sensitive to the price of cars. How to configure the car is only secondary, and the absolute "low price" is important. Recently, there has not been a popular saying in the automobile circle that "265,438+00,000 Citroen C6 is faulty, and 654,38+02,000 is fine".

Therefore, at this stage, the pricing of Tucki P7i will only make consumers feel that Tucki P7i is "inhuman", which will naturally lead to consumer criticism.

249,900 cases, price persuasion?

In fact, judging from the pricing (270,900 yuan) of Tucki P7 long battery life version when it was first listed in 2020, the old price of P7i 24.99 yuan (the 702 long battery life version is the entry) has been "disguised price reduction", not to mention the new car has added a lot of configurations this time, so its product strength is completely worthy of its own price.

Specifically, the new car has achieved a qualitative leap in intelligence. As for the car, the car is equipped with the latest Xmart OS 4.0 system, and the chip of the car has been changed from Qualcomm 820A to Qualcomm 8 155, which is more excellent in responsiveness and picture fluency. Moreover, this system can receive and execute the instructions of four passengers at the same time, and there is no need to say wake-up words, which almost makes the whole scene intelligent.

On the whole, Tucki P7i is equipped with 365,438+0 driver assistance hardware, including 2 laser radars, 5 millimeter-wave radars, 65,438+02 ultrasonic radars, 65,438+065,438+0 external cameras and 65,438+0 internal DMS fatigue monitoring cameras, combined with 2 NVIDIA Orion-X auxiliary cameras.

With the help of powerful hardware, Tucki P7i Max version also upgraded the original XPilot to XNGP, which can cover the whole scene of urban roads, highways, parking lots and so on. The system is based on the brand-new network architecture XNET, which is the second perceptual algorithm architecture in the world that can generate high-precision maps in real time in mass production besides Tesla FSD. This feature is very attractive to intelligent users.

Secondly, P7i has also upgraded some points that were spit out before, such as lengthening the rear seat cushion, installing the electric suction door as standard in the whole system, adding the rear privacy glass, electric tailgate, double handrails and the fragrance under the space. It has greatly improved the pain points of car use.

Finally, Tucki P7i also upgraded the maneuverability of the performance model, equipped with the first four-piston Brembo fixed caliper+four-wheel Brembo brake disc and SACHS multi-valve shock absorber (the top model adopts CDC continuous variable damping active shock absorber), matching the intelligent four-wheel drive torque distribution system, X-HP2.0 intelligent integrated thermal management system, driver mode and so on.

In addition to a series of product strength upgrades, Tucki P7i's car purchase rights are also attractive. The first non-operating car owner can enjoy a four-year worry-free charging of 1.500 kwh per year, as well as a free optional Dynamo stereo, with a large welfare subsidy.

In a word, Tucki P7i has made a difference in the same level through its intelligent advantages, and also enhanced its product strength in other aspects. There are also advantages in the same level. Here, we might as well compare BYD Seal and Tesla Model3. Compared with the former, the seal configuration at the same price is not as good as Tucki P7i, while the latter is even worse in terms of configuration, battery life and space.

Can the sales of P7 continue?

Nevertheless, as mentioned above, in the big environment, Tucki P7i is really "out of date". Although the product strength is excellent enough, the biggest demand of consumers at present is "low price". So in this respect, Tucki P7i with a starting price of 249,900 has been eliminated by many people. I want to say that if Tucki P7i takes the pricing route of "low allocation and low price", it may attract more price-sensitive consumers to see cars.

At the same time, Tucki's frequent personnel adjustment and organizational structure adjustment after 2023 is not a "reliable" car purchase choice for those relatively cautious consumers. Therefore, no matter how excellent the G9 products or P7i products in Tucki are now, I believe that such consumers will have an ideological struggle when buying Tucki models.

Aside from these environmental factors, Tucki P7i products themselves made a "mistake". In the aspect of high EQ, it inherited the previously acclaimed coupe shape of P70, but in the aspect of low EQ, it is not new in appearance. Let's look back at the previous rules for changing fuel vehicles. In order to highlight the "newness" of new cars, they usually make major adjustments in the appearance and interior design of vehicles, which is more perceptive to ordinary consumers.

Tucki P7i only emphasized a kernel upgrade this time. Although it really solved the pain points of old car owners and improved the smart car experience of vehicles in all directions, this change is really attractive to the original old car owners or interested car owners. But for passers-by consumers who didn't know Tucki P7 before, P7i has remained basically unchanged compared with the old model (if only the appearance is considered). Moreover, in the official portrait given by Tucki, more than 70% of users initially chose Tucki P7 because of its high face value.

Therefore, on the whole, it is not difficult to predict that the high probability of Tucki P7i's early sales will not be as good as expected, and we can only wait for the first batch of users to try it out, especially after the feedback from the smart car experience, the smart advantage of Tucki P7i can be continuously enlarged, thus attracting more consumers to pay the bill.

Write it at the end

I have to say, the environment has really changed. I still remember that when the new forces were born a few years ago, they subverted the previous car play with scientific and technological attributes and almost mastered the pricing power of new energy vehicles. Nowadays, with the tide of price reduction and the constant efforts of traditional car companies to electrify, the new car-making forces are losing their pricing power, and even the new car-making forces like Xiao Peng have fallen into a helpless situation and become more and more passive.

In a word, it is up to us whether Tucki P7i can show its absolute product strength, break the stereotype of consumers that its price is "on the high side" and lead Xpeng Motors back to the right development path. Let's wait and see.

This article is from Che Yi 1 Che Meng, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.