1, O2O .O2O business marketing must be O2O, that is, online users can pay attention to offline processes such as connecting WIFI and reading menus. You can also give offline users the opportunity to go online, such as installing an App and paying attention to WeChat. Marketing is an essential part in the business process of realizing O2O closed loop, and it is natural to realize O2O closed loop. Both Meituan and Baidu have launched enterprise routers, and enterprise free WIFI service providers have become big business.
Hungry? Guangzhou's promotion methods include distributing leaflets to residents in the community and publicizing with loudspeakers. This is real O2O marketing. This time, the cooperation with Focus Media has brought O2O to the extreme: after seeing the advertisement on the LCD screen, use the mobile phone to connect the "Hungry Free WIFI" generated by Focus Media, and get the coupon and get the takeaway for free through the APP. Compared with subway machines that need to print card coupons, this model has lower cost, better user experience and simple consumption process, and is likely to be popularized in O2O marketing in the future.
2. Combination boxing. The so-called combination boxing means that O2O marketing must use online marketing, social marketing, WeChat marketing, traditional offline marketing and innovative marketing at the same time. Pre-campaign, initial diversion, mid-detonation and post-precipitation are indispensable. Only in this way can we hit more scenes, reach more users and bring more orders. Hungry? Among the "free takeout", "free takeout" is the first one, which can naturally earn enough attention. Through Focus Media's 65438+100000 LCD screens and online marketing cooperation, it can attract enough attention and traffic. Encourage users to share free take-away pictures to Weibo and friends circle, and then do another round of social marketing, and even form a viral spread effect. Finally, care, pay a return visit and wake up users, so as to maintain the user activity brought by marketing.
3, local style. O2O marketing must be high-cost and localized. Because as long as there is "offline", it will inevitably become heavier and heavier. The specialty of the Internet is that it is short and fast, and it can get attention, traffic and orders cheaply. However, as soon as it was launched, it faced long-standing problems such as high cost of ground promotion, expensive traditional advertising, difficult tracking of promotion effect and difficult positioning of target users. To solve these problems, we must pay a huge cost, or we can only "wait for time". Thousands of regiments fought, and everyone rushed to advertise, which eventually caused heavy casualties; BAT's O2O war is also in full swing. Without exception, it is a "money-burning game". If you are hungry, it will cost 4 million yuan to play in Shanghai once, not counting the expenses other than food and beverage expenses. If you want to copy this model to more cities, you will have to spend more money.
It is said that if you are hungry afterwards, it basically covers the white-collar workers in Shanghai. According to this rhythm, if you are hungry, you will continue to copy the marketing model of "free takeaway" in Guangzhou, Beijing, Tianjin and Nanjing. If you are hungry, there should be tens of millions of funds to fight this "free takeaway" war. In addition, you may encounter imitation and crazy attacks from your opponents, and attract users with a more attractive "free takeaway" policy. A "free takeaway war" seems to be on the verge tomorrow.