Color matching combination

Color matching is very important in all aspects of our life and work. Learning certain color combinations and finding out methods and skills can not only make our life more attractive, but also become our profession and learn more about color combinations and combinations.

Color combination 1 color matching method

The shop is a painting. To draw this painting well, we must first determine the color of the painting, and then describe the details. Similarly, the color layout in the store should not only pay attention to details, but also do a good job in the overall color planning of the store.

Successful color planning should not only be harmonious, but also have a sense of hierarchy and rhythm, which can attract customers into the store and constantly create surprises in the store. More importantly, color can awaken customers' desire to buy. A shop without color planning is often chaotic and inconspicuous, and customers are prone to visual fatigue and have no passion for shopping.

The color planning of the store should go through the whole color planning of the store, the color planning of the display combination surface and the color planning of the single cabinet, and grasp the color trend of the field as a whole and all the details of the field at the same time.

Shopping mall color planning is carried out according to the following steps:

A, analyze the classification characteristics of clothing products in stores: according to different clothing design styles, sales methods and consumer groups. All kinds of clothing brands have different ways of classifying the commodity configuration of shops. The commodity allocation classification of shops is usually classified by color, gender, variety, price, style, size, series, raw materials and other methods.

Different classification methods have slightly different methods in color planning, so before making color planning, we must make clear the classification method of this brand, and then make targeted color planning according to its characteristics.

Display colors by color or series theme:

Classification by color and classification by series theme are easier to match in tone, because fashion designers have considered it in the design stage, and they can do it according to some basic methods of theme series color matching.

Color display methods classified by category and non-color;

This classification usually classifies products by category, price or specification. Mainly consider the first measure when customers shop, such as discount, and the price is the first concern of customers. At this time, the price has become the first measure of shopping, but the problem is that after the customer considers the price, the color and style are still the factors he should consider, so he should also pay attention to the collocation of clothing colors.

This classification has some difficulties in color matching. Some clothing colors are still superficial, and there may be no connection between colors at all, especially when there is a discount. In view of this situation, we usually classify large colors, such as cool colors or warm colors, or divide them into red, yellow, blue and purple according to hue categories, and then make fine adjustments. Some incongruous colors can be put after hanging. Colors that really can't be coordinated can be taken out and combined into a cabinet alone, and several prominent colors can be found to increase their display area. If it is hung, it should be placed in the outermost position. The number of samples can be increased in the side hanging to increase its color area. In this way, due to the difference of color ratio, a main color tone is formed on the display surface, which forms a primary and secondary relationship with other colors.

Contrast color scheme:

Contrast color collocation is characterized by strong color images and great visual impact. Therefore, this color collocation is often used in display, especially in window display. When using contrasting colors in the store, it can be divided into: contrasting colors of upper and lower clothes, contrasting colors of clothes and background, etc.

Similar color matching: Similar color matching has a soft and orderly feeling. In the application of stores, the collocation of similar colors is also divided into the collocation of similar colors in clothing. Contrast and similarity complement each other in the color planning of shops. If all the shops use similar colors, they will feel too quiet and lack of movement. On the contrary, excessive use of contrasting colors will make people feel restless, so each brand must choose the appropriate color scheme according to its own brand culture and customer orientation, and plan the proportion between them.

Brightness arrangement method

No matter the same hue or different hues, there will be differences in lightness, just as light yellow in one color is higher than medium Huang Ming, and yellow in different hues is higher than red. Brightness is an important indicator of color. Grasping the change of brightness can make the clothes on the shelf have a sense of order. Brightness arrangement method is to arrange colors according to different lightness shades, and the colors change step by step, giving people a sense of tranquility. Harmonious aesthetic feeling. This arrangement is often used for side hanging and stacked display. Brightness arrangement method is generally suitable for similar colors and adjacent colors with a certain gradient of lightness, but if the lightness of colors is too close. It's easy to mix together but feel lifeless. From the arrangement of colors, there are also gradient arrangement and interval arrangement. The former is more suitable for gradient arrangement, while the latter is an arrangement with strong color contrast.

Progressive arrangement method

Brightness arrangement method, specifically in the following ways.

Generally speaking, people tend to pursue stability visually. Therefore, we usually put high-brightness clothes on the shelves and display surfaces in the store, which can increase the visual stability of clothes on the whole shelf. We usually use this method when hanging mannequins, but sometimes in order to increase the dynamic of the store, we often use the opposite method, that is, the upper part is deep and the lower part is shallow, to increase the dynamic of the store.

Deep left and shallow right: in practical application, there is no such dogma, not necessarily deep left and shallow right, but also deep right and shallow left. The key is that a store should have a unified sequence specification. This arrangement is widely used in side hanging display. Usually some clothes of different colors are arranged on a shelf in an orderly way according to the brightness change, which will visually produce a sense of order.

Bright before dark: the brightness of clothing color will also give people a sense of advance and retreat. Using this rule of color, we can put the clothes with high brightness in front and the clothes with low brightness in the back. For the color planning of the whole storefront, you can also deliberately put the series with lower brightness in front of the storefront to increase the sense of space of the whole storefront.

Rainbow arrangement method

That is, clothes are arranged in the order of red, orange, yellow, green, cyan, blue and purple on the color ring, which is also like a rainbow, so it is also called rainbow method. It gives people a very soft, kind and harmonious feeling.

Rainbow arrangement is mainly used to show some colorful clothes. However, apart from individual clothing brands, there are few styles with such rich colors in a single clothing brand, and there are relatively few practical application opportunities.

Interval arrangement method

In the side hanging display mode of shops, interval arrangement is the most widely used way. This is mainly due to the following reasons:

The interval arrangement method produces a sense of rhythm and rhythm through the interval and repetition of more than two colors, which makes the store full of changes and makes people feel excited.

The colors of clothes in the shop are more complicated, especially women's clothes, which are not only diverse in style, but also very complicated in color. It is difficult to find a group of clothes combinations that can form gradient arrangement and rainbow arrangement in a series, and the interval arrangement method has a wide adaptability to the color of clothes, which can just make up for these problems.

Interval arrangement method is widely used in clothing display because of its flexible combination, wide applicability and aesthetic effect. Although seemingly simple, in practical application, clothing is not only the change of color, but also the length, thickness, plain color and color of clothing, so it must be considered comprehensively. At the same time, the change of interval number will also enrich the rhythm change of the whole display surface.

Usage of interval arrangement method: In the actual application process, exhibitors are often at a loss when faced with a pile of messy clothes. The general steps are: first, classify clothes according to the classification principle, and then carry out color interval. Interval method includes morphological interval and color interval.

You can use the spacing between the trouser rack and the hanger to make the shape interesting.

Color spacing: Color spacing makes colors interesting.

Color combination 2 1, black and yellow.

Bright yellow and black are still popular combinations this year, and the biggest visual effect of this combination is to catch the eye! Works composed of bright yellow and black often have simple pictures and prominent centers, which can attract readers' attention. This combination often introduces white background, classic black and white with rebellious yellow, avant-garde and bold!

2. Blue and red

This is a very classic and elegant color scheme! Perfect color matching is the first choice for many graphic design and illustration design! As two of the three primary colors (the third is yellow), blue and red are bright contrast colors, and the middle is perfectly complemented by solid color or gradient mixed purple!

3. Purple and big pink

Very modern colors represent mystery and sensitivity. In Panton color cards, these two super fashionable colors are very popular now, which are widely used in illustration, web design, graphic design and application design. Such a powerful TINT is very suitable for designers engaged in avant-garde fashion products!

4. Black and white

Black and white are the most classic and eternal combination in design. No time, no design can avoid the noble visual effect brought by this combination. It is a "color treasure" cherished by designers and artists all over the world. Whether it is handmade art, digital illustration, graphic design, web design, printing design, etc. It always explains: minimalism!

5. Gray and green

The trend of web design! This vibrant combination color usually represents high technology, as well as innovation and advanced technology. Not only the PC side, but also the mobile side.

6. Coral color and tire color

A set of contrasting colors is very suitable for digital creative design, such as creative illustration, creative graphics and web design. These two colors are attractive when viewed separately, and the visual effect will be stronger when combined. Coral color is also the main popular color in 2020.

7. Black and orange

Similar to the visual effects of black and yellow, black and orange are also super sunny and vibrant tones. Fresh oranges are very attractive. Combining the classic black and white combination colors can produce a very harmonious composition, giving people the impression of innovation and creativity.

The combination of black and orange can be seen on the apps of several emerging technology companies in China.

8. Blue and orange

On the color circle, blue and orange are contrasting colors, and the two color combinations located in the opposite position of the color circle can often achieve perfect contrast. As one of the eight best colors in 2020, blue and orange show trust and optimism, which makes them the darling of web design and digital creativity.

Color combination 3 1, black, white and gray, mix at will.

Black, white and gray are the most classic basic colors.

Undoubtedly the three most versatile colors.

Whether it is the same color or a combination of the two.

It's all capital high fashion.

Classic black and white, never tire of seeing it.

An infallible model.

One of the colors can be used in a large area.

Make your look more important.

Gray+black, noble Leng Yan.

White+gray, extremely simple

Both atmospheric and gentle temperament.