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With the development of new media such as Internet and mobile phones, traditional mass media are facing great challenges and opportunities. How should traditional media "break through"? Yesterday, Professor JohnPavlik, who was attending the 2007 Global Communication Forum, thought that traditional media should break away from tradition and bring readers and audiences back through interaction.

Pavlic believes that under the network electronic environment, the traditional news report has undergone fundamental changes, and a new news form of "panoramic report" with more dynamic and personalized content, wider dissemination mode and stronger audience participation is emerging. Pavlic is convinced that in the process of "panoramic reporting", new technologies will make better news reporting possible and enhance the credibility of the media. But at the same time, the traditional reporter's reporting methods and managers' business models are also facing challenges, and they have to adapt to the increasingly networked world.

"Traditional media is hard to adapt," Pavlic said yesterday, but he still gave traditional media a short "prescription".

Traditional media should not only seek cooperation with new media, but also explore ways of working and enterprise management. Pavlic encourages traditional media to invest in new media research and find ways to cooperate with new media; We can also combine research with industry through cooperation with universities and research institutions. In fact, at present, most traditional media in China have shown signs of cooperation with new media. Many TV stations and newspapers have had the experience of cooperating with the internet, but the two sides are only superficial cooperation, and there is no real integration.

"Interaction is very important," Pavlic said. On the one hand, it is necessary to truly form the interaction between traditional media and new media; On the other hand, traditional media should interact with readers and audiences in various ways and strive to win back the audience.

Liu Weimin: How does the traditional newspaper industry cope with the challenge of new media?

August 4, 2006 19:03 Sina Finance

On August 3 -5, 2006, the third annual meeting of China's newspaper competitiveness sponsored by the Press and Publication Administration Department of the General Administration of Press and Publication was held in Beijing. Sina. Com, as the designated media of the annual meeting, will broadcast live pictures and texts of the meeting. The following is a speech by Liu Weimin, deputy editor-in-chief of Sichuan Daily Newspaper Group and editor-in-chief of Huaxi Dushi Bao:

Dear Director Shi, leaders, colleagues and guests, good afternoon! The topic of my speech today is how the traditional newspaper industry responds to the challenge of new media.

First, what are we talking about? To cope with the competition and challenges of new media, we must first understand the definition and connotation of new media. Only in this way can we be targeted and calmly deal with it. I think we should define and understand new media from different levels.

Secondly, from the traditional point of view, new media is mainly based on computer information processing technology, with telecom network as the operating platform, including wired and wireless channels, such as the Internet, mobile media, mobile TV, electronic newspapers and so on. Secondly, from the way of information presentation, the information of new media is mainly presented in the form of sound, text, graphics, images and other composite forms, with high technology content.

Thirdly, from the perspective of audience acceptance, this kind of subject information has the advantages of quickness, convenience and depth. Audiences receive new media information, and most of them are not limited by time, place and place. The audience can receive information from any corner of the earth at any time through the new media covering electronic information.

Fourth, the advantages of paper media are irreplaceable by other media. Although the media advantage of paper media is irreplaceable.

First of all, talk about the classification and value of media. There are several media. People usually refer to newspapers, radio, television, internet and mobile phones as the first, second, third, fourth and fifth media in turn according to the sequence of media production. This is a classification.

The second category is divided into print media, electronic media and outdoor media with different carriers or media.

Third, marked by the emergence of the Internet, it can be divided into traditional media and new media.

Next is the classification of media, which is divided by the release cycle of information. This is my opinion. Because the publication of newspapers has a certain period, usually 24 hours, I call it periodic media. In this regard, in addition to regional media newspapers, the other four media, radio, television, internet, mobile phones and so on. We are talking about publishing information 24 hours a day, and they are very interactive. Therefore, we can say that this kind of media can be divided into timely media. According to this information release cycle, we will introduce a brand-new concept, that is, if our newspaper is afraid of new media, it should be that broadcasts such as television are more afraid of new media.

Advantages and disadvantages of paper media and new media. The advantages of paper media are the advantages of traditional newspaper industry in information supervision, the authority and credibility of selective content, and the originality of information, which are difficult for new media to copy and clone. Its disadvantage is the lack of immediacy and interactive communication of information.

Fifth, the traditional newspaper industry can make up for its own disadvantages. The disadvantages of timeliness and timeliness of traditional newspaper industry are not absolute, which can be compensated by the continuous updating of analog and electronic versions of newspapers, followed by the disadvantages of information presentation. The information presented by newspapers is mainly in the form of words and pictures, which is relatively flat, simple and lacks hierarchy. In fact, some newspapers have recently begun to pursue the role of content providers, and most of them adopt various export methods for content management.

The third is to make up for the disadvantages of interactivity. The newspaper itself can realize the possibility of partial interaction through editing and reading.

Finally, there is the problem that information is not so massive. People say that information is massive, and massive is not an advantage. Why? Because we are in the era of information explosion, how to find the waves we need in Wang Yang's information ocean is precisely the advantage of the paper newspaper industry.

Let's welcome the new future of new media and digital newspaper with open arms. Thank you!

Traditional Media: Interaction is the "prescription" to meet the challenge of new media.

China News and Communication Review (CJR) May 0, 20071

With the development of new media such as Internet and mobile phones, traditional mass media are facing great challenges and opportunities. How should traditional media "break through"? Yesterday, Professor JohnPavlik, who was attending the 2007 Global Communication Forum, thought that traditional media should break away from tradition and bring readers and audiences back through interaction.

Pavlic believes that under the network electronic environment, the traditional news report has undergone fundamental changes, and a new news form of "panoramic report" with more dynamic and personalized content, wider dissemination mode and stronger audience participation is emerging. Pavlic is convinced that in the process of "panoramic reporting", new technologies will make better news reporting possible and enhance the credibility of the media. But at the same time, the traditional reporter's reporting methods and managers' business models are also facing challenges, and they have to adapt to the increasingly networked world.

"Traditional media is hard to adapt," Pavlic said yesterday, but he still gave traditional media a short "prescription".

Traditional media should not only seek cooperation with new media, but also explore ways of working and enterprise management. Pavlic encourages traditional media to invest in new media research and find ways to cooperate with new media; We can also combine research with industry through cooperation with universities and research institutions. In fact, at present, most traditional media in China have shown signs of cooperation with new media. Many TV stations and newspapers have had the experience of cooperating with the internet, but the two sides are only superficial cooperation, and there is no real integration.

"Interaction is very important," Pavlic said. On the one hand, it is necessary to truly form the interaction between traditional media and new media; On the other hand, traditional media should interact with readers and audiences in various ways and strive to win back the audience.

The integration of mass media and new media is the strategic choice of paper media.

China News and Communication Review (CJR) April 2007 18

The progress of human science and technology will inevitably have a great impact on social development. Nowadays, new media such as the Internet and mobile phones are affecting people's lives more and more profoundly. In such an era of "illiteracy if you don't know how to surf the Internet", newspapers, as one of the mass media of traditional journalism, can't lag behind the times.

The integration of paper media with new media such as the Internet and mobile phones is not a passive response to the impact of new media, but an active use of new technologies and new means of communication, which is a strategic choice for the long-term development of newspapers. Under such a strategic choice, "newspaper-network linkage" is the beginning for newspapers to optimize and reorganize their own resources. What is newspaper-network linkage

1. Electronic newspaper: Simple database Facing the emerging communication technology of the Internet, the first reaction of the newspaper is to open the electronic version of the newspaper and simply publish the contents published in the newspaper to the website.

Obviously, this method is only a simple mechanical application of new technology. Newspaper readers don't need to go online to read the same content, and netizens prefer to browse all the news excerpts of mass media from major portals. Therefore, the electronic version of the newspaper is only a database at best, and even saves the trouble of commercial portals inputting newspaper content into the network, which is of little significance to the development of newspapers, also called non-newspaper-network linkage.

2. Newspapers set up their own portals: Faced with the competition from the Internet, many media choose to try to set up their own portals, concentrate their news resources and set up specialized agencies to compete with commercial portals.

Self-management of the portal requires considerable manpower and capital costs, but it cannot guarantee social and economic benefits in the short term. Especially in the face of large-scale commercial portals that have been operating for many years, they can't form advantages at all and can't reflect the core competitiveness of newspapers. It can be said that "take its short and attack its long".

3. Newspaper-network linkage: a win-win situation for newspapers and websites. What is newspaper-network linkage? It should be the integration of newspapers and new media, and the active use of new technologies by traditional news gathering producers.

The linkage between newspapers and websites means that newspapers and websites can provide their own advantages, build a platform for information sources and interaction with audiences, realize resource optimization and joint action, and improve each other's core competitiveness. In this process, newspapers should innovate and break through their own editing mode accordingly, so as to realize the leap of newspaper quality.

The Necessity and Feasibility of the Linkage between Newspaper and Network

From newspapers to radio and television, every technological progress in human history will have a far-reaching impact on the media. Nowadays, the popularization and development of Internet, mobile phones and other technical means will inevitably lead to the re-integration of media resources. Faced with such changes, newspapers will be eliminated by the times if they don't choose innovation.

1. Rapid development of new media On October 23rd, 2007/kloc-0, China Internet Network Information Center (CNNIC) released the 9th Statistical Report on Internet Development in China. According to the report, by the end of 2006, the number of netizens in China had reached 654.38+37 billion, accounting for 654.38+00.5% of the total population of China. The report also shows that the total number of domain names in China has increased significantly, among which the total number of CN domain names has exceeded 1.8 million, an increase of 64.4% compared with the same period in 2005. The survey results of Internet access methods show that there are1040,000 Internet users who use ADSL, CableMModem, special line and other broadband internet access, accounting for 75.9% of the total number of Internet users. A new way of surfing the Internet-mobile phone has also begun to take shape, reaching170,000 people.

The most striking figure in CNNIC《2006 China Blog Survey Report is the description of the whole blog market capacity. According to the report, by the end of August 2006, the number of bloggers in China had reached17.5 million, of which the number of active bloggers (updated once a month on average) was close to 7.7 million, the registered blog space was close to 34 million, and the number of blog readers reached more than 75 million, including 54.7 million active blog readers.