2. 1 unify understanding and strengthen leadership. Agriculture is the primary industry and the foundation of rural economic development, and fruit industry is an important part of agriculture. Doing a good job in fruit industrialization construction is the need of rural economic development. It is the way to transform rich mountain resources into economic advantages, and it is the need to improve agricultural benefits, increase farmers' income and promote agricultural and rural modernization. Therefore, party and government at all levels should make great determination, unify their thinking and go all out to do a good job in fruit production. At present, some grass-roots cadres have a negative idea of "dare not control" fruit production, thinking that information is difficult to grasp and the market is difficult to see. In case the fruit called by the government is not easy to sell, fruit farmers will scold the government, and the government is under pressure, so it is better to do more than less. This idea has seriously affected the role of the government. Party and government leaders and cadres at all levels must unify their thinking and fully realize that doing a good job in fruit industrialization is related to the overall situation of enriching the people and strengthening the region, and to the development and stability of the rural economy, which can neither be ignored nor managed by means and methods of planned economy. In this regard, there should be three changes: first, in the variety arrangement, from the past plan implementation and administrative orders to providing information and strengthening guidance; Second, in the production process, we should change the emphasis on planting bare tubes from the past to technical guidance and coordination; Third, in production and sales, we should emphasize production and ignore circulation in the past, and change to do a good job in market construction, attach importance to product promotion and cultivate supporting marketing teams. Only in this way can the government turn passivity into initiative in the process of fruit production and get twice the result with half the effort.

2.2 Aim at the market and adjust the industrial structure. After China's entry into WTO, the strategic focus of fruit industry development in Chaoyang District should shift to the international market and seek a broader way out. To this end, we must determine the development strategy according to the demand of the international market and adapt to the changes of the market through the adjustment of industrial structure. First, adjust the regional layout, take the road of "one town, one product", plan and plant according to the best environment of different fruit trees, plant whatever is suitable, and cultivate the best quality fruit. Second, adjust the planting area, increase the planting area of local rare fruit varieties such as fenugreek, waxberry and glass citrus, and appropriately control the expansion of citrus and bananas; Third, adjust the variety structure, focus on high-quality varieties, and promote anti-season cultivation to adapt to the characteristics of the late peak period of fruit import in Europe and America (10 to February of the following year); Fourth, adjust the production mode, advocate the establishment of a fruit association or an intensive production mode of "company+base+farmer", abandon the fragmented and decentralized business model, unify standards, specifications and technologies, improve fruit quality and meet the standards and requirements of export trade.

2.3 Strengthen macro-control and improve the market system. After China's entry into the WTO, China's fruit market will gradually integrate with the international market. Government departments must reform the management system that only cares about production, regardless of processing, circulation and foreign trade, and set up a management organization that integrates fruit production, scientific research, processing, circulation and foreign trade. Increase scientific research and capital investment, and carry out a series of research on fruit tree germplasm resources investigation, pest control, fresh-keeping processing, bioengineering, fruit quarantine inspection and e-commerce. Provide technical guidance, consultation and training to fruit producers and operators on a regular basis, and accelerate the transformation of scientific research achievements, the application and popularization of new technologies; Implement one-stop services of seedling, planting, plant protection, purchase and sale, processing, preservation and storage. At the same time, formulate corresponding policies and regulations to support the development of fruit industry from the aspects of price, finance, taxation, credit and foreign trade. Besides, the quality inspection standards for fruits should be formulated, a quality supervision system should be established, the use of chemical fertilizers and pesticides should be strictly controlled, and standardized production and management should be implemented to reduce costs and improve the commodity quality and export capacity of fruits. In addition, the government should learn from foreign experience, establish a comprehensive large-scale fruit wholesale market, support professional production groups and leading enterprises that integrate production, supply and marketing, unify the purchase and sale standards and prices, unify the specifications and packaging of exported fruits, implement supporting services for production, supply and marketing, reduce unnecessary intermediate links and market risks, and improve the competitiveness of commodities in the international market.

2.4 Relying on scientific and technological progress to improve fruit quality. First, we must do a good job in the construction of scientific and technological teams, especially the stability and quality improvement of scientific and technological backbones; Second, it is necessary to establish an incentive mechanism for scientific and technological progress, so that scientific and technological personnel can consciously participate in various scientific and technological activities; The third is to strengthen the construction of fruit science and technology demonstration bases in districts and towns, and accelerate the pace of fruit development through science and technology through the radiation of demonstration bases; Fourth, strengthen scientific and technological training and promotion, and improve the scientific and technological quality and cultivation management level of fruit farmers. If the quality of fruit wants to keep up with the international market, science and technology must always run through the whole process of fruit production. Concentrate efforts, increase investment in science and technology, further introduce advanced technology and equipment at home and abroad, combine conventional technology with high technology, focus on high technology, upgrade the scientific and technological content, update the technical structure, continuously improve the management level, and greatly improve the scientific and technological content of fruits. Popularize advanced and applicable conventional technologies and new technologies, and assemble technologies such as land selection planning, fine varieties, virus-free seedling cultivation, dwarfing culture, reasonable pruning, flower thinning and fruit thinning, formula fertilization, grass mulching, fruit bagging, leaf picking and fruit transfer, facility cultivation, water-saving irrigation, integrated pest control and so on to give full play to the overall advantages, realize pollution-free cultivation, and improve the appearance and quality of fruits, thus enhancing the market competitiveness of fruits.

2.5 Implement the famous brand strategy and develop industrialized operation. Fruit production should focus on the construction of superior fruit brands, vigorously promote the construction of fruit industry, develop characteristic fruit industry, and select leading products and products with superior production conditions (such as three-edged olives and black crisp bayberry, etc.). ), give key support in science and technology, capital and equipment, and focus on the cultivation of improved varieties, base construction, standardized production, postpartum classification and packaging, storage and processing, transportation and marketing, etc. In today's fruit-escape sequence, industrialized management is particularly important. The productivity level of fruit industry in Chaoyang District is not high, and the consumption habits and characteristics of fruit industry itself also restrict the industrialization process of fruit industry, which can not keep up before, during and after delivery. In the future, we must strengthen supervision and actively guide the industrialization of fruit industry. Prenatal services should pay attention to variety consultation, base selection, overall planning, project design, construction management and seedling transportation. Mid-production services are mainly the regulation of temperature, light, air, heat, soil, fertilizer and water in each development stage of fruit trees and tree management; Postpartum service includes a series of work such as fruit preservation, storage, transportation, processing and sales after harvest. In particular, it is necessary to strengthen the development of prenatal service and postpartum processing industry, connect prenatal, middle and postpartum extension, form an industrial chain, and connect farmers, plug-in markets, domestic technology, export products, internal information and external brands through fruit industry associations, joint-stock enterprises and group companies.

2.6 Develop processing and fresh-keeping industries to improve product competitiveness. With the continuous expansion of fruit area and the increase of fruit export trade, the establishment of preservation, storage and processing system becomes more and more important. If Chinese fruits want to occupy a place in the international fruit market, they must develop the fresh-keeping processing industry. With the development of fresh-keeping processing industry, on the one hand, it can reduce the sales pressure of some fresh fruits and increase the added value of products; On the other hand, it can diversify fruit products and strive for more market share. The application of fresh-keeping technology can also adjust the supply of fruits in the market, let more fruits be exported overseas, and greatly improve the competitiveness of fruits. Of course, it will also bring us more employment opportunities.

2.7 Promote the green organic fruit industry to achieve sustainable development. After China joined WTO, although WTO members have opened the agricultural products market to China, it is still very difficult for our fruits to go abroad. Because there is widespread trade protectionism in developed countries, especially the "green barrier" protection policy for their own agriculture. Therefore, the fruits we export must pass the harsh environmental protection technical standards and strict quarantine system abroad. The most important thing is to improve the quality of fruits and reduce pesticide residues such as organophosphorus in fruits. To achieve this, we should start with planting, implement standardized and large-scale production, establish a green organic eco-agricultural model, strictly control the use of chemical fertilizers and pesticides, promote intensive farming, apply organic fertilizers, biological control of pests and diseases and reasonable rotation of organic agricultural technologies, establish three-dimensional agriculture of planting, breeding and processing industries, realize rational allocation and recycling of resources, and build a virtuous cycle of agricultural ecosystem. At the same time, we should also learn from foreign practices, establish organic agriculture certification system and agricultural product quality labeling system, establish fruit quarantine and inspection institutions and quality supervision system, so as to further integrate China's fruit production standards with international trade standards and make China's fruits better go abroad and sell well in the world.