The so-called SWOT analysis, that is, the situation analysis based on internal and external competitive environment and competitive conditions, lists the main internal strengths, weaknesses, external opportunities and threats closely related to the research object through investigation, arranges them in matrix form, and then analyzes them by matching various factors with the idea of system analysis, from which a series of corresponding conclusions are drawn, which are usually decision-making.
By using this method, we can make a comprehensive, systematic and accurate study of the situation of the research object, so as to formulate corresponding development strategies, plans and countermeasures according to the research results.
S (strength) is an advantage, W (weakness) is a disadvantage, O (opportunity) is an opportunity, and T (threat) is a threat. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).
The Swot diagram is as follows:
Extended data
Analysis
In the process of adaptability analysis, senior managers of enterprises should analyze this model with four basic concepts: leverage effect, inhibition, vulnerability and problem on the basis of determining various internal and external variables.
1, leverage effect
When the internal advantages and external opportunities are consistent and adaptive, the leverage effect will occur. In this case, enterprises can leverage internal advantages to pry external opportunities, so that opportunities and advantages can be fully combined. However, opportunities are often fleeting, and enterprises must seize opportunities keenly, seize opportunities and seek greater development.
2. Prohibition
Inhibition means to hinder, prevent, influence and control. When the opportunities provided by the environment are incompatible with the internal resource advantages of the enterprise, or cannot overlap with each other, the advantages of the enterprise will not be brought into play. In this case, enterprises need to provide and increase some resources to promote the transformation of internal resource disadvantages into advantages in order to cater to or adapt to external opportunities.
3. Weakness
Vulnerability means a reduction in the degree or intensity of superiority. When environmental conditions pose a threat to the company's advantages, the advantages are not fully exerted, resulting in a fragile situation of inferior advantages. In this case, enterprises must overcome threats to give full play to their advantages.
4. There is a problem
When an enterprise's internal disadvantages encounter external threats, it will face severe challenges. If it is not handled properly, it may directly threaten its survival.