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What are the main innovations in the importance of Mercedes-Benz's after-sales service in automobile marketing?
The newly launched "to my desire" after-sales service mainly includes three aspects: future travel technology, travel mode and travel experience, emphasizing brand service and consumer sentiment.

In terms of innovative services, Mercedes-Benz has built an after-sales online service platform, allowing car owners to make an appointment for vehicle maintenance anytime and anywhere through Mercedes-Benz me APP and check the vehicle maintenance status. At the same time, the exclusive service and "D2D service" of Mercedes-Benz after-sales quick repair greatly save customers' time cost. In addition, Mercedes-Benz also brings customers a personalized experience in the whole life cycle. At present, Mercedes-Benz has launched its own e-commerce platform, expanded the construction of digital exhibition halls, optimized the services of digital platforms, launched Mercedes-me Owners Club, and built a cross-industry customer experience platform.