Reference topics for graduation thesis of business administration major

First, the management direction reference topic

1, on the core competitiveness of Ye Qi

2. Research on hot issues of modern management theory.

3. Research on consumer behavior.

4. Modern business negotiation

5. Research on incentive theory.

6, the research of leadership theory

7, organizational development and change

8. Research on corporate culture model

9. Research on the operation of "extended enterprise"

10, Study on Synergy Effect of Enterprises

1 1, Research on Enterprise Intellectual Capital

Problems and Countermeasures of Brand Extension

13, overcoming the phenomenon of "cloning companies"

14, large enterprise organizational process design

15, Value Chain Design of Multinational Operation

16, value chain analysis in industrial chain

17, analysis of black household appliances industry and enterprise countermeasures after China's entry into WTO

18, Discussion on Enterprise Competitiveness

19, the guarantee of China's economic security under the new situation

20, the influence of network economy on modern enterprises

2 1, on enterprise strategic alliance

22. Capitalization of human resources-a new requirement of human resource management.

23. Discussion on the Western Development

24. Cross-cultural management of enterprises

25. On the implementation of the stock option system.

26. How do enterprises respond to the opportunities and challenges of China's entry into WTO?

27. All-round thinking on diversification strategy.

28. Virtual enterprise

29, the core competitiveness of enterprises

30. Research on the implementation of famous brand strategy by enterprises

3 1, Research on Enterprise Growth

32, knowledge management research

33, organizational structure and morphological evolution research

34. The corporate governance structure of listed companies in China is perfect.

35. Management Ethics and Modern Company Management

36. Management changes in the era of network economy

37. Venture capital and corporate governance of high-tech enterprises

38. Development strategy of IT enterprises in China under the background of globalization.

39, enterprise management information system for the new economic model.

40, capital management model research

4 1, research on enterprise mergers and acquisitions

42. Research on MBO.

43, strategic alliance research

44. Study on lease management

45. System design and management of customized production mode

46, globalization and enterprise production strategy choice

47, computer integrated manufacturing system (CIM) support system design and management.

48. The application of JIT in China enterprises.

49. The application of MRP in enterprises in China.

50, enterprise production planning system research.

5 1, planning and management of enterprise production resources

52, the application of total quality management method in enterprises.

53, the application of enterprise system quality control

54, the study of quality management standards

55, quality management under the condition of advanced manufacturing technology

56. Research on the Protection of Shareholders' Rights and Interests in Corporate Governance

57. Some Thoughts on Improving the Functions of the Board of Directors of Listed Companies

58, China's strategy and strategy analysis of using direct investment from multinational companies.

59. Research on the protection of the interests of related parties in corporate mergers and acquisitions.

60, the core issues in the enterprise merger and acquisition strategy.

6 1, on management innovation

62, about the quality of entrepreneurs under the condition of market economy.

63. On the Countermeasures of China's Entry into WTO.

64. How can organizations achieve scientific management?

65. Enterprises in China should establish an independent director system.

66. What are the difficulties in the corporate governance structure of state-owned enterprises?

67, China stock market should establish a delisting system.

68, the development of small and medium-sized enterprises: ideas and countermeasures

69. The Enlightenment of Virtual Enterprise to China Management Organization

70. Cultural management of multinational M&A enterprises

7 1, CEO's incentive and supervision mechanism

72, enterprise management and development

73. Human capital incentive mechanism

74, how to improve the core competitiveness of enterprises?

75. Analysis of uncontrollable factors in the international operation of circulation enterprises

76, enterprise internationalization risk controllable factors analysis.

77. Circulation enterprises go abroad.

78. The internationalization strategy of circulation enterprises in China

After China's entry into WTO, the main risks faced by the market operation and their prevention. How to enhance the international competitiveness of China's service industry after China's entry into WTO?

8 1. How do China enterprises implement the strategy of "going global"

82. The establishment and development of multinational corporations in China.

83. The development opportunities brought by China-ASEAN Free Trade Area to China enterprises.

84. Comparative study of enterprise models

85. Enlightenment and reference from the reform of foreign state-owned enterprises.

Second, the marketing direction reference theme

1, Enterprise Marketing Network Construction and Management

2. Marketing organization design and reengineering.

3. Commercial housing marketing planning.

4. Customer relationship management

5. Case analysis of domestic and foreign marketing management innovation.

6. Research on the theory and application of online advertising.

7. Research on the application of customer relationship management.

8. Application research of network marketing.

9. Research on the application and mode of e-commerce.

10, Discussion on high-tech industrialization

1 1, brand strategy discussion

12, Discussion on Advertising Creative Strategy

13, various market research reports 14, various marketing planning schemes.

15, on e-commerce and network marketing

16, on relationship marketing and building customer loyalty

17, on professional ethics in marketing behavior

18, enterprise marketing in the era of knowledge economy

19, the marketing strategy of small and medium-sized enterprises

20, SME e-commerce development strategy

2 1, on network marketing

22. Service marketing under the framework of WTO

23. About service marketing culture

24. Public relations and brand image building

25, a few questions about brand operation.

26. On urban marketing

27, the current state-owned enterprise reform status and countermeasures

28, the characteristics of rural industrial structure adjustment and countermeasures

29. Economic globalization and China's entry into WTO.

30. The composition of new capital is changing and the concept of capital is updating.

3 1, on the development of small and medium-sized enterprises.

32. Knowledge is wealth and new capital.

33. Some Thoughts on the Development of Multinational Corporations

34. Discussion on Several Issues of Employment in China?

35. Research on the Evolution of Enterprise Strategy Theory

36, diversification strategy research.

37, strategic alliance research.

38. Research on core competitiveness

39. Case analysis of price war in China household appliance enterprises.

40. Research on the development strategy of small and medium-sized enterprises.

4 1, Research on Strategic Resource Outsourcing

42. Strategic transformation research

43. M&A research.

44. Research on corporate culture reconstruction.

45. Market research.

46, enterprise marketing planning

47, brand strategy research

48. International marketing research.

49. Research on international trade issues.

50. Thoughts on improving the competitiveness of China's commercial enterprises.

5 1, on improving the competitiveness of enterprises in China

52. The influence of China's entry into WTO on China's economy and its countermeasures.

53, the implementation of brand strategy, enhance the competitiveness of enterprises.

54. Establish modern marketing concepts and win market competitive advantages.

55. Strategic thinking on the development of China's circulation industry after China's entry into WTO.

56, foreign retail market access and China's retail development countermeasures.

57, retail innovation and technological progress

58. On the Development of Rural Market

59. China's retail chain operation is in line with international standards.

60. Third-party logistics is a breakthrough in the development of modern logistics industry in China.

6 1, Research on Online Advertising

62. Pricing strategies and techniques

63, consumer behavior research

64, SME financing obstacles and countermeasures.

65, brand strategy and decision-making

66. Research on the loss and reorganization of listed companies in China.

67. Research on channel construction of green marketing.

68. Analysis of the influence of China's entry into WTO on China's circulation industry.

69. Research on the development of logistics e-commerce.

70. Study on the Development and Transformation of Wholesale Industry in China

7 1, Research on Marketing Theory and Practice

72, the public * * * relationship management research

73, an enterprise overall marketing planning scheme

74, an enterprise marketing diagnosis report

75, an enterprise annual marketing plan

Third, the direction of human resources reference topics

1, the development trend of human resource management in the new century 2, comparative study of human resource management models

3. Research on the theory, practice and innovation of employee training and development.

4. Research on the rational allocation and use of human resources in enterprises.

5. Research on talent management and entrepreneur incentive mechanism in the era of knowledge economy.

6. Research on the reform of social security system

7. Analysis of the present situation of human resource management of various enterprises in a city.

8. On the significance of fairness in human resource management.

9. Research on human resource accounting

10, human capital investment and improving the quality of human resources

1 1. Analysis of the current situation of China's labor market development and improvement countermeasures.

12, salary theory-enterprise salary management

13, rational thinking on the phenomenon of "migrant workers' tide"

14, Research on the Development and Management of Small and Medium-sized Enterprises

15, Research on Family Business Management

16, China's entry into WTO and enterprise human resource management

17 and 2 1 century enterprise human resource management research

18, Research on Human Resource Information System

19, Research on Enterprise Performance Appraisal

20, enterprise personnel training and use research.

2 1, Enterprise Talent Incentive and Salary Management

22, customer satisfaction and human resource management

23, cross-century human resources development research

24, enterprise financial management research

25, about enterprise financial analysis

26, enterprise capital operation research

27. The influence of China's entry into WTO on China's information industry.

28, China venture enterprise development strategy.

29, enterprise human resource management innovation analysis

30. Human resource management and development of enterprises in China after China's entry into WTO.

3 1, e-commerce enterprise customer service

32. The development of Chinese fast food.

33, the shaping of corporate culture