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The digital economy includes
The era of digital economy is a new economic and social development pattern after agricultural economy and industrial economy. The basic element of agricultural economy is land, the basic element of industrial economy is machine, and the basic element of digital economy is big data.

As a basic and strategic resource, big data is a "rich mine" to improve people's quality of life and national governance. In the strategic layout of "new infrastructure" that the country attaches great importance to, the establishment of big data center also hopes to help build a solid information foundation, promote data elements to participate in the creation and distribution of more value, and ensure the high-quality development of society.

Online retailing has lower operating cost and higher operating efficiency. For a retail enterprise, inventory turnover days and account period are the two most important indicators to measure the operating efficiency of the enterprise, and online retailers perform much better in these two indicators than offline retail stores. The incomparable advantages of online retail and wired physical stores, such as massive containers, are not limited by physical space.

The development of digital categories has gone through the development path from standardized goods to non-standardized products. Most of the early online retailing started with standardized goods, such as books and drinks, but there are great opportunities for non-standardized goods and personalized goods, such as fresh e-commerce, with low standardization and large circulation loss. At the same time, fresh food is a high-frequency consumption and has a very good development prospect.

However, at present, China's big data management has no real pain point for public data management norms.

For example, the data standards between many government departments and industrial enterprises are not uniform and the data interfaces are complex, which leads to the further development of public access to public data, and it is even more difficult to realize public access to public services and urban management information.

L The socialization level of big data information in China needs to be improved, and the * * * open management has not yet formed a closed loop. There are still many obstacles in information disclosure between government and enterprises, industry and the public, which hinder the improvement of social service efficiency and the deepening development of data economy.

Further promoting the socialization of big data information is a key measure to develop efficient and convenient social life and seize more opportunities for the development of digital economy. In response to the above problems and pain points, Zhang, chairman of Suning, suggested at the two sessions in 2020 to promote the socialization and enjoyment of public data from the following aspects:

First, set up a data governance committee to promote the construction of a big data sharing system.

Two, the establishment of "public * * * data socialization * * * enjoy" management platform.

Third, improve the technology and management norms to ensure the security and controllability of data * * *

Fourth, clearly define that data * * * enjoys attributes and * * * enjoys rights and interests, so as to realize the circulation of data.

Five, the establishment of public * * * data socialization * * * to enjoy general education.

Digital economy includes many industries, including communication industry chain, computer basic technology industry chain, software industry chain, internet industry chain and e-commerce industry chain. 、

The 4G5G base stations, local offices, broadband and smart phones we see are all communication industry chains.

The chips, integrated circuits, batteries, screens, memory and storage we see are all industrial chains of basic computer technology.

The operating system, database, middleware, personal software, office software, enterprise software and security we see are all software industry chains.

The four technologies we see, cloud computing, big data, artificial intelligence, sensors and Internet of Things, are not only basic computer technologies, but also an industrial chain integrating software and hardware.

Internet news, online literature, games, live broadcast, video, digital music, online community and content search (including map navigation) are all Internet industrial chains.

With the rapid development of scientific and technological revolution, digital economy has entered the stage from technology exploration to industrial application. Digital economy emphasizes the cultivation of students' compound ability, which is a combination of economics, data science, management and other disciplines. It is a cross-border cultivation and a concrete practice of "thinking+management+empowerment".

The UCA—DDE project aims to build a unicorn of digital technology, achieve the leader of digital economy, cultivate industry leaders with commercial resources and influence, and improve the decision-making ability and management level of enterprises.

admission criteria

Master's degree in related major, with more than two years of senior management experience of directors or above;

Master's degree in non-related major, with at least five years of senior management experience of directors or above;

At least 8 years management experience in vice president level of large enterprises or chairman and president of small and medium-sized enterprises;

# Those who do not have the above management experience, please submit supplementary materials for special application to the Project Office.

If you are interested in DDE project, please feel free to write to us for more details ~ ~ ~