As one of the traditional famous teas in China, Pu 'er tea has a long history and profound cultural background. In recent years, with the trend of consumption upgrading and cultural revival, Pu 'er tea culture has received more attention. This paper discusses the inheritance and development of Pu 'er tea culture, analyzes the historical origin, cultural connotation and cultural value of Pu 'er tea culture, and puts forward some countermeasures and suggestions for the inheritance and development of Pu 'er tea culture.

Keywords: Pu 'er tea; Culture; Inherit; develop

abstract

Pu 'er tea, as one of the traditional famous teas in China, has a long history and profound cultural heritage. Abstract: In recent years, with the consumption upgrading and cultural revitalization, Pu 'er tea culture has attracted more and more attention. This paper discusses the inheritance and development of Pu 'er tea culture, analyzes the historical origin, cultural connotation and cultural value of Pu 'er tea culture, and puts forward some countermeasures and suggestions for the inheritance and development of Pu 'er tea culture.

Keywords: Pu 'er tea; Culture; Inherit; develop

First, the historical origin of Pu 'er tea culture

Pu 'er tea is a kind of fermented tea, which originated in Yunnan, China, and its history can be traced back to the Tang Dynasty. With the exchange and integration of Yunnan-Sichuan-Tibet tea culture, Pu 'er tea has gradually developed into a unique tea culture. In the Ming and Qing Dynasties, Pu 'er tea has become an important commodity in the trade of goods. At the beginning of the 20th century, Pu 'er tea gradually became a hot commodity in the international market and was sought after by overseas consumers.

Second, the connotation of Pu 'er tea culture

Pu 'er tea culture is a tea culture with Pu 'er tea as its core, and its connotation includes three aspects:

(1) History and culture: Pu 'er tea is a kind of tea with a long history, and its cultural value lies in inheriting and carrying forward the tradition of China tea culture and embodying the profound connotation of China tea culture;

(2) Life culture: Pu 'er tea is a kind of drink, which is closely related to life. Pu 'er tea culture reflects the lifestyle, art and philosophy of China people.

(3) Art and culture: The process of making and drinking Pu 'er tea is an art, and Pu 'er tea culture embodies the charm of Chinese traditional tea culture.

Third, the value of Pu 'er tea culture.

Pu 'er tea culture has high cultural value, mainly in the following aspects:

(1) shows the essence and excellent quality of China traditional culture.

(2) It embodies the unique charm of China's lifestyle, art and philosophy.

(3) Reflect the technical level of Pu 'er tea production, processing and tasting.

(4) Strengthen cultural exchanges between China and foreign countries and promote the international spread and inheritance of Chinese culture.

Fourthly, the inheritance and development of Pu 'er tea culture.

In order to protect and develop Pu 'er tea culture, we must strengthen inheritance and innovation, and the specific measures are as follows:

(1) Pay attention to the popularization of tea culture education and improve the recognition and understanding of Pu 'er tea culture by ordinary people.

(2) Expand the market space of Pu 'er tea, explore domestic and foreign markets, and promote the development of Pu 'er tea industry.

(3) Improve the overall level of Pu 'er tea industry chain, integrating production area, processing, sales and service, and promoting industrial upgrading and transformation.

(4) Pay attention to the innovation of Pu 'er tea culture, introduce new tea products, new tea culture experiences and tea culture products, and attract more consumers' attention and participation.

Verb (abbreviation of verb) conclusion

Pu 'er tea culture is an important part of China tea culture, which has profound historical and cultural connotations and rich cultural values. To protect and develop Pu 'er tea culture, we need to strengthen inheritance and innovation, improve the recognition and understanding of ordinary people, expand market space, improve the overall level, launch new cultural products, and promote the inheritance and development of Pu 'er tea culture.