I saw a 500-word comment from the film CEO before, thinking it was a documentary, but I didn't expect it to be a movie. I only know that the CEO told the story of Haier, but I didn't know it was so wonderful.
The whole movie has no dazzling stars, gorgeous costumes, shocking sound effects and super special effects, but it is a real movie, telling the bitter course of a nearly bankrupt enterprise coming back to life. From the moment Director Ling Min entered Haier, the fate of Haier has undergone a historic change.
Refrigerator is a new industry in the 1980s. With the increase of per capita income, the demand is increasing. So why did a refrigerator factory close down? Because it has no advanced technology to produce high-quality products to meet different consumers. As a result, he walked into the first batch of equipment provided by the developed German General Motors Company, and experts came to guide all employees to go into battle together, welcoming the first batch of products, but these products hurt Haier people's hearts. All 76 refrigerators produced by a * * * are third-class products, and some refrigerators have refrigeration problems, such as the screws are not tightened, the boxes are not installed, the refrigerator door is not opened, and the shell has pits. Everyone was surprised and thought, according to the previous working procedure, how could all refrigerators be like this? What's wrong? No one knows, but all the third-class products are in front of us but can't be explained. Director Ling, what's the problem? Someone asked. Where is it? On the machine, because German machines are not allowed to repeat the past procedures, because they need all the products we produce to be first-class products, they ask us to do every process carefully to ensure that none of them pass the test and each piece is equal. The problem has been found out. What about so many refrigerators? Whether it is selling at a low price or selling more than 70 refrigerators to employees, hundreds of thousands of expenses cannot be kept like this. Yes! What if I can't just leave? Ling Min also made a decision that surprised others and reported all the expenses. Everyone was shocked by his decision. How can it be? This is not only the hard work of all employees, but also the life-saving money in the factory. Everyone wants it. Ling Min said to everyone: I am heartbroken like everyone else, but if you sell inferior products. Then Haier will sink to the bottom of the sea forever and will withdraw from the market forever. So credibility is forever. The hammers hung down one by one, and the fire burned all the products, so the first batch of products were sealed forever.
At the same time, it is precisely because of this seal that Haier became the second-class title of national high-quality enterprise within a few years. Ling Min's move has also become a shocking example of Haier. Later, Haier built an industrial base and applied for funds to set up factories overseas, which all put a solid golden armor on this oriental product and made this legend. Ling Min has become the most famous figure in the world, and his three major initiatives have also become the case of Harvard University, which is the brand of China people and the pride of China people.
The same is true in life. How many times can I fight for it, and how many times can I start over? We should seize all the time to strive for new life goals, constantly strengthen our strength and realize our ideals. In our future work, we should learn the spirit of Haier. What he and Taiying share is constant innovation and constant efforts. To win battles that others can't fight, to do projects that others can't do, and to open up land that others haven't set foot in.
This is not only the spirit of Haier, but also the spirit of our Taiying people. Persevere until you succeed. We Taiying people will put on the golden armor of the new era for ourselves, set sail and sail, and experience the process of happiness in the process of struggle, then we will become new magical figures and become the pride of a new generation.
The film "CEO 2 CEO" mainly tells the history of Haier's entrepreneurship, struggle and development. Haier's spirit of self-improvement and enterprise management concept in the film have strong educational significance. Also let me firmly remember CEO Zhang Ruimin, who never gave up in order to realize his dream.
Haier was originally a small refrigerator factory that was heavily in debt and on the verge of bankruptcy. However, passionate Haier entrepreneurs have never lost confidence. They believe that there is no gap that they can't cross. Without technology, they will introduce Germany with the most advanced technology at all costs; Employees' quality awareness is not high, and they simply smashed unqualified products worth hundreds of thousands; Without funds, they will fight for it through various channels; When overseas markets cannot be opened, they will impress foreigners with excellent quality and advanced research and development speed. In this way, Haier entrepreneurs have turned countless impossibilities into possibilities, created miracles in front of the world, raised eyebrows in China and opened eyes to foreigners. This fully embodies Haier's entrepreneurial spirit and strong national self-esteem, as well as Haier's innovative rapid response mechanism.
According to the online inquiry, one thing that Haier attaches great importance to is the concept revolution. The revolution of this concept has penetrated into all aspects of Haier, and has been vividly condensed into philosophical thoughts by Haier people: the idea that things are getting better every day is only available in the off-season, and there is no market in the off-season. Xipo Sphere said that everyone is a talented person. There is a market for horse racing first, and it is difficult to build a factory first, and it is easy to export. Although most of these ideas came from Zhang Ruimin, CEO of Haier, they undoubtedly had a strong response in the spiritual world of employees. Zhang Ruimin's entrepreneurial philosophy makes everyone believe that the domestic situation is unstable and foreign countries are not strong! He let Haier Group take a solid root abroad! Has made outstanding contributions to the economy of China!
No matter in all kinds of praise or in all kinds of questions and criticisms, Zhang Ruimin is as always. Established a product brand from the East with its own innovation and development; Create a corporate culture that keeps pace with the times with your own wisdom and courage; With his own courage and courage, he created a brand legend that went global.
Zhang Ruimin is a thoughtful entrepreneur. In the practice of creating Haier myth, he constantly combed and sublimated his thoughts and experiences, condensed many philosophical business ideas, and materialized these business ideas in practice, creating miracles one after another. Zhang Ruimin has created an international enterprise famous in China, created a brand-new Haier culture and brought out a group of Haier people with national feelings, which is the pride of Haier and China.
Throughout the film, the film sets off the hidden passion in the hearts of the characters through the transformation of events and conflicts. The CEO of the enterprise is not afraid of danger, not afraid of pressure, making decisive decisions and turning the tide.
I am very grateful to the teacher for showing us this film. By watching this movie, I learned about Haier's history and Zhang Ruimin's entrepreneurial history and spirit. It taught me to work hard in everything and face it with a good attitude, whether in study or interpersonal relationship, and also taught us how to innovate. In the 2 1 century, we should constantly innovate in order to create more wealth for our country.
Now I am still a college student, and the road to study is long and arduous. In the face of all kinds of difficulties, we can't retreat, in the face of all kinds of tests, we can't give up, in the face of all kinds of challenges, we can't be cowardly. We should bravely accept all kinds of difficulties, tests and challenges and make ourselves stronger, because success is achieved by courage and hard work.
A 500-word comment on the film "CEO 3" inspires me with an entrepreneurial spirit, a strong will and a hard-working force. A real entrepreneurial drama gave me the strongest shock.
Bitter before sweet, suffering is the university of life. Entrepreneurship comes from difficult times. Today, I have a deeper understanding of the significance of hard work education in the company. This is the most basic condition for working ability. It is also a benchmark to measure a person's success.
At work, you must never have stubborn ideas, but dare to break the rules. What others can do, you can do it yourself. What happened to pickles and porridge? As long as the spirit exists, the flame of life will not go out. Suffering so little is nothing? Can this be considered bitter?
Only with a strong will can you succeed in your career. We must strictly control the quality and resolutely put an end to unqualified products. Don't always be so close to doing it, just so close. A miss is as good as a mile. What do Germans lack in China? Quality awareness! In this case, we must find our own shortcomings, correct them in time, and strengthen quality awareness! Consciously realize the importance of quality. Only high-quality products, only every product is high-quality, can we achieve initial success and establish our own brand.
I didn't understand why the newly planted seedlings were pulled out when the leaders came, and we had to severely criticize them. Today, when I witnessed 76 refrigerators smashed by a sledgehammer, it gave me a strong shock. I have a deeper understanding of the painstaking efforts of the leaders. How painful and uncomfortable it is to pull out a seedling. Your own construction site and your own seedlings, just like your own children, are made by your own blood and sweat, and no one wants to pull them out. But if you don't pull up these young seeds today, others will smash your factory tomorrow. It can be seen that the decision of the leadership is very correct. Only when you really feel distressed can you realize the importance of quality ideologically and correct your mistakes ideologically. This is a kind of progress, a great leap forward in thought!
When dealing with work, you should be adventurous. How to do things without taking risks? The risk is gone, and the opportunity is gone. As Xiaoping said, seize the opportunity and develop yourself. When encountering difficulties, we should dare to face them and solve them. The road is made by people. I don't believe there is no solution. As long as you know the way, you are not afraid of the long way.
Whether it is an enterprise or an individual, his development must be diversified. Don't let others say that you can only make refrigerators when you expand your scale.
First wet experience, with a strong entrepreneurial passion, looking for the feeling of success.
I would rather make a mistake to recover my losses than cause a drop of losses to the company for my own benefit.
Everyone has dreams, but they just pursue differences. I don't have the passion to start a business, but I want to try the joy of success. Never always make money, make money, or make money. I can't find those two things anymore. Compare your own shortcomings with others' advantages, and never compare your own advantages with others' shortcomings. The road of life must be strong. In fact, the only thing we are afraid of is ourselves. Overcoming oneself is the highest ideal realm in life. Challenge the limits. Again, as long as you find the way, you are not afraid of the long way.
Review of 500 words of the film CEO 4 Haier brand has always enjoyed a good reputation in the eyes of Chinese people for its good quality and good after-sales service, and we have always heard from the news media that Haier has become a world-class brand. So why did Haier become a world brand? I think the following points illustrate the problem.
First, the quality is the best. There is such a plot in the film. After Haier successfully introduced the German refrigerator production line, due to the shortage of domestic materials at that time, the refrigerator was in short supply. In this environment, factory workers psychologically hold the psychology that small farmers can produce as long as the quantity meets the social needs, which leads to the production of a batch of 76 refrigerators with various defects. On the other hand, Ling Min was angry when he saw the defective products. As an ambitious factory director, he believes that the quality of products determines whether the manufacturers can survive for a long time, and will never allow defective products to flow to the market. Under the dissuasion of the employees, he resolutely decided to let the workshop director in charge of quality take the lead in smashing products with quality defects. At that time, the wages of three employees together could afford a refrigerator. I think Ling Min's move is the foundation of Haier's success, and at the same time, it has established the belief of surviving by quality for the employees and made them realize the importance of quality. Since then, quality has not only left a brand in the hearts of Haier employees, but also left an eternal brand in the reputation of consumers.
Second, seize the historical opportunity and seek broad development space. Although Haier has gained a firm foothold in the market with excellent quality, in the face of such a rapid pace of reform and opening up in China, Ling Min seized the historical opportunity of Comrade Deng Xiaoping's southern tour speech, not confined to his own small world, bravely explored the domestic market, engaged in diversified operations, and established Haier Industrial Park, which broke through the single refrigerator market of his own products and covered most household appliances. When the establishment of the industrial park encountered financial difficulties, it resisted the temptation of foreign businessmen, did not fall into the trap of foreigners, and successfully defended Haier brand. In the end, we won a rights issue of 50 million shares in Shanghai, broke through the obstacle of funds and started our own diversified operation. The external environment of the enterprise has been greatly influenced, but Ling Min has shown quite mature management ability in enterprise management. He put forward Haier people's own OEC management method, which successfully led employees to make steady progress from beginning to end with a simple and efficient management model, in which there was no omission in the general ledger, everyone was in charge of everything, management was based on results, and management was based on assessment.
Third, go with the flow and don't stick to the rules. Before and after China joined the WTO, Ling Min made an important decision on the development of Haier. He internationalized Haier, first selected energetic young employees, impressed French distributors with the spirit of never flinching in the face of difficulties and Haier's internal efficiency, and successfully entered the French market. Secondly, under the background of the China Embassy incident, we decided to set up a factory in the United States with a total asset mortgage loan of $3 million, which successfully opened the American market and won the bid for government procurement. Haier not only manages the domestic market steadily, but also has an international vision at a critical moment, expanding the market to the whole world, providing unlimited space for Haier's future development.
From these three points, we can see that Haier has developed from a refrigerator factory into the most potential home appliance enterprise in the world in only XX years. This leap-forward development, of course, has the United efforts of Haier employees, but also conforms to the trend of historical opportunities, but the most important thing is that Ling Min, as the CEO of the enterprise, did not stick to the rules, seized the opportunity, broke through all difficulties, made up his mind, and saw the spirit and calm style of the situation. With the attitude of giving full play to people's talents, and always with the dream of rejuvenating the national industry, Haier at the helm will be transformed from a small fishing boat into a huge ship and make steady progress in the tide of the world economy.
Haier's success has greatly shocked me. As an ordinary employee of the enterprise, I don't have the excellent leadership skills like Ling Min, but just like Haier, the development of the enterprise cannot be separated from the joint efforts of every employee. As long as we try our best to give full play to our talents and do the right things in the right position, the development of enterprises in Qixin is also our own success.
A 500-word review of the film "CEO" 5. The school organized us to watch the film "CEO" directed by Wu and starring Chengdu actor Shi Qiong, which reflected the brilliant achievements of Haier Group. Undeniably, the "aftershock" brought by the movie that day still shocks me today. It firmly reminds me of the CEO who made unremitting efforts to realize his ideal, and also reminds me of Haier's innovative rapid response mechanism.
Wu is a famous director who pays attention to society and realistic themes. His baton always dances with the pulse of the times. This time, he turned his attention to the pride of the times in the economic system reform. Because he was deeply shocked by Haier's real people, real spirit and real achievements, in his view, in today's society, when there is a crisis of faith and moral decay, ideals and beliefs are particularly valuable. Based on Zhang Ruimin, CEO of Haier Group, the film tells the story of a group of outstanding people of the Chinese nation who have struggled for 17 years with great ambition to revitalize the national industry. The true story of developing from a collective small factory with a debt of one million yuan to a large multinational enterprise with global sales of 60.2 billion yuan. What makes Zhang Ruimin respectable is not only his personal ideals and beliefs, but more importantly, his spiritual appeal enables Haier people to integrate their own goals with their desire to realize their own values, and work together for the same goal without regrets. This is the transformation and promotion of people-transforming a group of small factory workers who are full of inertia and small-scale peasant consciousness and urinate everywhere in the factory area into modern industrial workers with professionalism and innovative consciousness.
There is a clip in the whole movie that I still remember. Mr. Mike from Haier USA told Ruimin that the sales of freezers in the United States are very good, but there is a user problem that the traditional freezers are deep and it is inconvenient to take things, especially rummaging through the following things. He asked if it is possible to improve the existing freezer so that the lid can be lifted from the top and there can be a drawer under it, so that users don't have to bend over to get things. For this suggestion, Haier's designers made a prototype overnight and named it Mike freezer. The next morning, when Mr. Mike saw the freezer named after himself, he was also deeply shocked. He said that an idea I had XX hours ago turned into a product before my eyes. I can't believe it. This is the fastest response I have ever seen. Now this freezer has been sold well in the American market, with quick response and immediate action. Haier people have made a new interpretation of Haier's style with creative work.
Although Haier is only a young brand in the international market, the innovation speed of this young brand is unmatched by others! As Zhang Ruimin once said: Under the new economic conditions, speed determines the life and death of an enterprise. Any enterprise that doesn't break the rules and innovate will surely fail. The market does not give you the opportunity to correct your mistakes, nor does it give you the time to correct your mistakes. Isn't our competition the same? The only unchangeable rule is to change forever. Therefore, at any time, each of us should maintain a style of quick response and immediate action and a passionate and innovative work concept. As long as we can lead others, we believe that our success is just around the corner!