Many people from the media do well, in fact, a large part of it depends on luck. The significance of Xiao Yi writing this article today is that he hopes to work with entrepreneurs from the media. This is all my feelings and sad experiences as an operator from the media 1 year. 1 Go your own way, go your own way, which is simply too important for a novice like me. Don't follow the rhythm of others, everyone has his own rhythm. You need to go your own way clearly. However, there was a time when I was confused and anxious to get involved in this industry. For a while, I was actually very concerned about the development of other media people in the industry, and I often looked at what other media people had done. Of course, what I think in my heart is to learn from each other's strengths, but it will actually make me particularly anxious, which will lead me to unconsciously think that what they do makes sense. At this stage, I don't have any need to pay attention to other media people at all. More importantly, focus on yourself. Maybe one day in the future, I suddenly find that I have surpassed many people. Don't overestimate your energy. Where is your energy? Which business develops well, and which business does not invest enough energy will start to lie down. For self-media entrepreneurs, it is impossible to expect employees who spend money to start their own businesses, and this may not be because employees are not hardworking or incompetent, but because they have different business angles and different views on things. Secondly, don't recruit people easily! Don't recruit people you think are barely "coping". Everyone who recruits should report and sort out their work, which is time and energy. If you think this person may not be particularly satisfied when recruiting, especially his work style and attitude, then don't recruit, don't expect time to get used to it, not at all, and don't dig a hole for yourself. 3 Insist on doing valuable things. I've been thinking about a problem. Why do some companies go bankrupt after half a year, while others succeed? I have been thinking about this problem and think it is to convey "value".