"As a comprehensive phenomenon, Jin Yong is both literary and super-literary, and even has the significance of media, politics and social ethics." (4) Since the opening to the outside world in the early 1980s, Hong Kong and Taiwan literature and popular culture, such as movies, TV dramas and pop songs, have flooded into the Mainland, and they have become popular rapidly in the absence of popular culture in the Mainland. Jin Yong's novels can win so many readers, which reflects that the culture and art of the mainland can't meet the needs of the new situation and can't meet the increasingly rich and diverse cultural needs of the overwhelming majority of people since the reform and opening up after the Cultural Revolution. Since the reform and opening up, great changes have taken place in economic prosperity, social development and the living environment of culture and art. "Literature and art are regarded as the production and consumption mechanism of commodities" (5), "China's mass culture began to replace the elitist" new literature "and became a new cultural space for" speaking to society and people "(6).

From the perspective of Jin Yong's phenomenon itself, it is a very successful commercial operation and a classic pop culture comprehensive phenomenon. Taiwan Province Province is the birthplace of "Metallography" and also the important town of Metallography. The development of "Jin Xue Studies" has become a hot topic in academic circles. However, its appearance is only a publicity and promotion plan carefully planned by the publishing house. "So Jin Yong's novels are very typical popular culture. Hong Kong popular novelists, in the eyes of mainland scholars, have become Jin Yong's "original sin". Wang Shuo said in "I see Jin Yong": "I have never seen anything of Jin Yong before, but I only know that he is from Zhejiang, lives in Hong Kong and writes martial arts. The works of Hong Kong and Taiwan writers are all rubbish, and there are only two major works, one is childish and the other is fabricated. -our creation is shrinking now, and it can be said that it has completely declined. " "Wang Shuo criticized not so much Jin Yong's novels as the sense of powerlessness and anxiety brought about by the invasion of' Hong Kong and Taiwan Literature'. The popular culture in mainland China "completely fell" under the impact of popular culture in Hong Kong and Taiwan. This is what Wang Shuo is worried about. " ⑻

Professor Yan Jiayan spoke highly of Jin Yong's novels, saying that "this is a quiet revolution" and that literature always develops in the confrontation between elegance and vulgarity. From the perspective of cultural ecological balance, popular literature such as martial arts novels must exist. He believes that due to the long-term influence of the "left" concept, the imprisoned and rigid concept of "elegance" has been occupying a deep-rooted dominant position for many years. Instead of making literature and art truly elegant, it confuses the audience, making it impossible to carry forward the reasonable factors in national literature and traditional culture, providing conditions for something that seems to be "advanced" but seriously divorced from the reality of Chinese culture, and hindering the development of national literature. Raymond Williams believes that "elegant culture", like "popular culture", is just a symbol system, and so is its social function. Culture is a whole, which not only exists in "high" and "elegant" cultures, but also covers only the "best things" in culture. The culture of "high" and "elegance" is nothing more than a certain form in the overall development of society, and the strict boundaries between "high", "low", "elegant" and "vulgar" should also be eliminated.