The appearance of TV movies is a breakthrough to the traditional film mode.
The basic feature of the traditional film pattern in China is a linear process of shooting with 35mm film, mainly produced by film studios, distributed by the film distribution system, shown in cinemas, and the audience buying tickets to enter the cinemas to recover the production cost. The appearance of TV movies has broken this process to a considerable extent:
1. Adapt to the pattern of modern media and watch movies in various ways.
Since 1990s, with the rapid development of high technology, especially the wide application of digital computer technology, a series of emerging entertainment media, such as laser disc player, computer multimedia, Internet, etc. Together with the entertainment media such as TV and video recorder that appeared in the early years, it has formed a new modern entertainment media pattern. In this new media structure, the mode of film communication has been greatly expanded. Movies can be shown not only in cinemas, but also on televisions, video recorders and computers. Copies, tapes and CDs coexist. This has greatly changed the way the audience watches movies, which can be opened in the black box of the cinema or at home; Can be one-way or interactive; It can be collective or individual. What is important is that various forms of watching movies outside the cinema have not reduced the number of movie audiences, but have increased the number of movie audiences on a larger scale. According to the estimation of the film market in the previous two years, films that invest about 2.5 million yuan will generally recover their costs, and the production cost only accounts for one third of the box office, which means that the box office income of ordinary films is about 8 million to 9 million yuan. If the lowest ticket price for a movie is 10 yuan, it is impossible for a movie to have more than1100,000 people. However, movies are only shown on one movie channel. Generally, every movie premieres in prime time at night, with an average audience rating of around 2%. One percent of the audience is about 6.5438+0.2 million, and two percent of the audience is nearly 25 million, which is dozens of times that of cinema movies. In addition, a movie is played on the movie channel more than once or twice. Of course, there is a hidden problem, whether the increase in the number of viewers is directly proportional to the economic benefits, which is a new problem we need to study.
The emergence of emerging entertainment media, the richness of communication methods and the diversification of audience viewing methods make us find that the traditional film pattern has been irreversibly broken. In this process, movies and the relationship between movies and audiences are also changing quietly. Movies not only create various audio-visual wonders for us like Hollywood, but also come to us in another close way and blend into the real life around us.
2. Expand the film production materials and explore the new texture of life.
35 mm film has been the constant production material for 100 years. Because of its artistic achievements, artists worship it to an irreplaceable degree. The film channel has opened up a new way of filming TV movies with tapes, and this choice four years ago is the necessity of China's real material and economic conditions. After four years of practice, it seems that this choice is a very valuable exploration in the unknown field of new technology and materials. Its value lies in the creator's efforts to explore the paper web, Master www.homelunwen.com. The picture effect of the tape is very close to the picture quality of the film, and the audio-visual art of the century-old film is more suitable for today's diversified market and various viewing methods of the audience. The TV film creation in the past four years has explored this point from two aspects:
On the one hand, through the continuous development of electronic camera technology and tape expressive force, we can also achieve the light and shadow effect and artistic taste of movies. Two TV movies recorded by young director Zheng Dasheng embody this beneficial attempt. One is 1999' s "A Tao" filmed on analog tape, which shows the natural light effect. The picture of the film shows the beautiful and quiet natural scenery and light effect in the mountainous area of western Hunan very vividly and harmoniously, and the lens keenly captures the texture formed by light and shadow in nature, almost reaching the natural light effect of the film in terms of scenery and people. This film won the special Magnolia Award from the international judges of Shanghai International Television Festival. The other "The Death of Wang Bo" was shot on digital tape, which shows the degree of decorative expression of the screen tone. Because this is a costume film, it describes a poet in the early Tang Dynasty, so the director pays great attention to the decoration of the picture and tone. Directors and photographers fully tap the potential of digital cameras, such as clever addition of color filters and subtle arrangement of lighting, to make the picture look antique and meaningful. Some of these pictures are thought by many viewers and even experts to be made by computers, but they are actually taken by cameras and lights. The film was unanimously considered to be better than the film by the expert judges of the Golden Rooster Award and the Lily Award, and won the first prize of the Golden Rooster Award for Best TV Film and the Lily Award. The potential of digital cameras and tapes is still being tapped. At present, the emergence of high-definition digital cameras, tapes and televisions has brought more perfect production to TV movies. Technically speaking, from the perspective of picture light effect, the general audience can't tell the difference between film and tape with the naked eye.