When JD.COM Liquor Industry was developing Bozhen Liquor, it still integrated the reports of more than 20 industry authorities, conducted special interviews with more than 1000 experienced drinkers, and conducted on-the-spot investigations on more than 500 head enterprises.
Manufacturing technology is the guarantee of creating fine Maotai-flavor wine, and brewing technology is the life that determines the quality of wine. JD.COM Liquor Industry, as a veteran player who knows the manufacturing rules of liquor industry, carefully selected the whole production process of Bozhen, and finally created six core highlights: local treasures, material treasures, artistic treasures, cellar treasures, personal treasures and taste treasures.
Process introduction
The so-called virtue and truth refers to a good background. Bozhen is produced in Maotai Town. The so-called treasure refers to excellent raw materials. Bozhen's brewing only uses red tassel sorghum unique to Maotai Town. The so-called artistic treasures refer to exquisite craftsmanship.
The so-called pit pool treasure refers to the rare pit pool. Based on the century-old brewing (1911-2021), Bozhen fermented in a century-old cellar rich in microorganisms, which provided rich flavor substances for brewing and made the wine more mellow.
The so-called good wine is deep hiding. Bozhen is kept in a clay pot and has been boiled for more than five years. When I say delicious, I mean unique taste. Bozhen wine is made up of five masters of maotai flavor, with a scientific golden ratio.
With the foundation of "six treasures", strong technical blessing and user research, Bozhen's listing has naturally attracted the attention of consumers and the industry.