Since the publication of the State Council Document No.46 last year, China's sports industry has rapidly entered the fast lane, and the favorable policies have made major capitals flock to it. Wanda successively invested in Atletico Madrid and acquired Swiss Fang Ying and World Iron Man Company. LeTV Sports has become the world's largest copyright owner in just over a year, and Ali Sports was born in one breath. During this period, Tencent won the copyright of NBA China for $500 million, and Suning won the copyright of La Liga for € 550 million. One week before the festival, LeTV appeared one after another.

Regarding the enthusiasm of capital, Jasmine Zhang thinks that the sports industry is overheated to some extent. Jining, the founder of Weining Media and a sports agent lecturer certified by the State Sports General Administration, also said that the profit model of most businesses is not clear enough, and it is suspected of speculating on concepts and telling stories. So why is the rhythm of capital getting worse and worse?

In fact, so far, many businesses are still ambiguous about how to recover their investment, but the insiders here have also given a key word-layout. Ali Sports said that the current capital is based on the layout of the sports industry. I believe that it will not be long before the dominant direction and development strategy of all parties will become clear, and the importance of layout will gradually emerge.