A market survey report is a document that investigates, collects, records, sorts out and analyzes the market demand for commodities and related information. In other words, it is to analyze the laws of socialist market economy, conduct in-depth and detailed investigation and study, and reveal the laws and essence of market operation through the current market situation.

1, Title: Generally speaking, the title of market research report has no strict format.

2. Preface: In the preface, the basis of writing the investigation report, the research purpose or theme of the report, the scope, time and place of the investigation, and the investigation methods and means adopted are written in concise words.

3. Theme: The market research report mainly includes a summary part, a text part and an ending part. These three points constitute the main body of the report.

4. Conclusion: This is the conclusion of this paper. Generally, a market survey report with a preface should have an ending to take care of the mutual care with the preface, and summarize the full text to reiterate the viewpoint or deepen the understanding.

Second, the model essay:

Standard format of market research report:

1, title XXXXX

2. Preface (background and purpose)

3. Method XXXXXX

Location XXXXX

Time XXXX

Survey object XXXXX

Survey methods: qualitative and quantitative.

Quality control XXXX

4. Results and discussion

Description: XXXXX

Describe the occurrence and development of XXXXXXX.

Describe the characteristics of the survey, XXXXXXX

Contrast: XXXXXXXX

Historical comparison XXXXXXXXXXX

Comparison of other people's research XXXXX

Comparison of people with different characteristics in this survey XXXXX

Inference: Statistical inference based on comparison.

(Prerequisite: the survey sample is representative)

Discussion: Reflect the depth and breadth of the author's academic thoughts. We should pay close attention to the results and the main issues that may be controversial.

5. Conclusions and recommendations

Extended data:

Market research reports can be classified from different angles. According to the content involved, it can be divided into comprehensive market research report and special market research report; According to the different respondents, there are market survey reports on market supply and demand, products, consumers, sales and competition. According to different expressions, it can be divided into declarative market research report and analytical market research report.

Baidu Encyclopedia-Market Survey Report