As the founder of a yogurt brand, I copied 100 stores all over the country. Let me share my experience in attracting investment, and one person can complete all the work.
The following is a comprehensive analysis of the work of the China Merchants Commissioner, including brand IP building, drainage, potential customer contact, negotiation, due diligence, contract signing and follow-up service.
First, brand IP creation and drainage
1, brand ip shaping
In-depth study of brand culture, core values and market positioning to ensure that brand IP is highly consistent with brand concept.
Design unique brand logo, slogan, visual identification system, etc. Form a unique brand impression.
2. Drainage strategy
Formulate multi-channel drainage strategies, including self-media platforms, search engines, content marketing, advertising, etc.
Accurately locate the target audience, and ensure the effectiveness of the drainage strategy through data analysis and market research.
For big brands, any drainage strategy can be used, after all, the brand is well-known. For small brands, there is no need to invest too much advertising in the early stage. Even if customers see it, they may not recognize you, but they can build it through brand ip, continue to share the dry goods content of the industry, and win the recognition of more customers.
Second, the contact and preliminary communication of potential customers
1, customer screening
Set clear customer screening criteria, such as financial strength, industry experience, market potential, etc.
Collect potential customer information through various channels, such as network platforms, exhibitions, industry activities, etc.
Conduct a preliminary evaluation of potential customers and screen out customers who meet the joining conditions.
2. Preliminary communication
Actively establish contact with potential customers, introduce brands and products, and understand their needs and doubts.
Provide detailed joining manuals, successful cases and other materials to enhance customers' trust in the brand.
Answer customers' questions and provide professional suggestions and opinions to help customers better understand the brand and market.
Third, in-depth negotiations and due diligence.
1, in-depth negotiation
Conduct in-depth face-to-face talks with potential customers to discuss in detail the joining conditions, cooperation methods and policy support.
Show the brand's advantages and market prospects, and enhance customers' willingness to join.
According to customer demand and market situation, provide personalized joining plan.
2. Customer survey
Conduct comprehensive due diligence on the business ability, financial status and market experience of potential customers.
Evaluate customers' willingness to join and cooperation attitude to ensure smooth cooperation between the two parties.
According to the survey results, make a comprehensive evaluation of customers to determine whether they are suitable to become franchisees.
Four. Contract signing and follow-up service
1, contract signing
Formulate a detailed franchise contract to clarify the rights and obligations of both parties.
Ensure that the contract terms are legal and compliant, in line with industry standards and company policies.
After the two parties reach an agreement on the terms of the contract, they formally sign the franchise contract and pay the relevant fees.
2. Follow-up services
Provide comprehensive training support for franchisees, including product knowledge, sales skills, store management, etc.
Provide regular operation guidance and market analysis for franchisees to help franchisees develop their business better.
Handle the problems and feedback of franchisees in time, provide high-quality after-sales service, and ensure customer satisfaction and loyalty.
Verbs (short for verb) are constantly learning and improving.
As an investment promotion specialist, you need to keep learning and improve your professional ability. This includes understanding market trends, mastering industry trends, and learning new marketing strategies and skills. At the same time, you need to keep close contact with colleagues and industry experts, share experience and knowledge, and constantly improve your overall quality and competitiveness.
In short, as a joining investment promotion specialist, you need to have comprehensive professional knowledge and skills, and be able to independently complete all aspects such as brand IP creation, drainage, customer contact, negotiation, due diligence, contract signing and follow-up service. Through continuous learning and improving one's own ability, one will certainly be able to create value for the brand and realize the common development of individuals and companies.