Self-media refers to the way that ordinary people publish their own facts and news through channels such as the Internet. "From the media", English is "from the media". It is a way for ordinary people to provide and share their own facts and news after connecting with the global knowledge system through digital technology. It is a private, folk, generalized and autonomous disseminator, and it is the general name of new media that transmits normative and non-normative information to unspecified majority or specific individuals through modern electronic means.
stage of development
In July 2003, two Americans, Scheinman and Chris Willis, clearly put forward the concept of "self-media", which translated from Chinese and defined it very strictly. At this point, the concept of "self-media" really entered the public's field of vision.
The development of self-media has gone through three stages: the first stage is the initialization stage of self-media, represented by BBS; The second stage is the embryonic stage of self-media, mainly represented by blogs, personal websites and Weibo; The third stage is the era of media awareness awakening, mainly represented by WeChat public platform and Sohu news client.
At present, the development of self-media is in a transitional period from the embryonic stage to the era of self-media awakening. However, since the birth of self-media is only over ten years, these three stages actually exist at the same time. Only at this stage, Weibo and WeChat public platform are the main bodies of self-media, while others are relatively weak.
In China, the development of self-media is mainly divided into four stages: in 2009, Sina Weibo went online, which caused a wave of self-media social platforms; Wechat official account 20 12 was launched, developing from media to mobile; 2065 438+02-2065 438+04, portals, videos and e-commerce platforms have set foot in the field of self-media, and the platforms are diversified; 20 15— Up to now, live broadcast, short video and other forms have become the new hot spots of self-media content entrepreneurship.