Shanghai people's most familiar chain brand "Calm Chicken" has never joined. 1990 opened the first "Calm Chicken" in Shanghai. 1996 Established Shanghai Zhending Chicken Industrial Development Co., Ltd. and started to be a chain store. So far, 23 branches have been opened, and the business is very prosperous. Liu, chairman of "Zhending Chicken" Industrial Development Co., Ltd. said: "We only do chain direct selling, not joining. Joining the catering industry is risky. We consider that it is not easy to run a brand, and it is even more difficult to protect it. Direct stores are convenient for unified and standardized management, and the service quality and product quality are reliably guaranteed. Only when customers are satisfied can we ensure the long-term operation of' Real Chicken'. Therefore, although we have a mature operating system and brand effect, we do not consider recruiting franchisees. "

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