Short-sighted goods based on Tik Tok are the main way now. For the sake of product sales, general commodities will be marketed through short videos.

Tik Tok live broadcast function has been launched. At present, Tik Tok has lowered the threshold of live broadcast. As long as the account passes the real-name authentication, you can apply for broadcasting. Open the window function of goods. If you want to bring goods on Tik Tok, you must first open the window function and get the permission to add goods on your personal homepage. Finally, the real person appeared. Here are two kinds.

The first category is the lectures given by real people, such as Yan Bojun's physics lecture, Uncle Cat's decoration lecture, and Wang Zhen's e-commerce lecture (Tik Tok's search for "Wang Zhen who talks about e-commerce" shows me how to give the lectures by real people).

The second is scripted performance, which requires plots, scripts and multiple shots. The cost is very high, which is equivalent to shooting a short film for 30 seconds to 1 minute. This threshold is relatively high.