Just a personal summary. .

One. Use cultural carriers such as food and Korean dramas to promote tourism.

For example, watching Korean variety shows or TV dramas, there will be many food programs. So many China people say that they will go to South Korea to eat noodles with Zhajiang, which makes people speechless, and also makes them feel speechless about some domestic departments. Nothing more than holding a wallet and waiting to buy a program in Korea. Most of us China tourists know it. The Nanshan Pagoda in Haeundae, Building 63 and Korean Folk Village were all learned from Korean movies or TV series. Especially classic is the name of a village in Busan. . It appeared once among Korean running men, once among hello strangers, and then became popular in China. . In fact, South Korea did a survey. Koreans and even locals don't know that place. But there are many tourists in China, and only tourists from China go there.

Two. The national is the world's, and it is better to be a chicken head than a phoenix tail.

South Korea attracts tourists by promoting its festivals and customs.

For example, Korean masks are actually nothing special. However, his extensive publicity has become a feature of Korea and a tourist souvenir. Our country is ready to spend hundreds of millions and billions to build the first dragon and the second Venice. . In fact, it is better to develop our own national culture in detail. If foreigners go to China, who will have nothing to do to see the second Venice? Rich people in China want to see it, so they go straight to Venice. Only people who have no money around them will go. . Instead of this, it is better to do a good job of local characteristics and national characteristics.

Third, shopping. Cosmetics. Plastic surgery. .

I have to say that these points are a big reason why China tourists go.