Sending a house to an Olympic champion has become a traditional Olympic gold medal, and the "gold content" is really not low! In addition to the honor and popularity brought by gold medals, local governments and enterprises have given more and more material rewards to Olympic champions.
Nowadays, the most popular Olympic champions are swimming "golden combination" Sun Yang and Ye. As soon as the two "double gold kings" returned to their hometown of Hangzhou, they began to get the rewards behind the gold medal. A real estate group in Zhejiang took out a large sum of money and awarded Sun Yang and Ye a luxury house respectively. In addition, the day after he returned to Hangzhou, Sun Yang couldn't wait to buy a new house for his parents.
Sending a house to an Olympic champion is nothing new. In the 2008 Beijing Olympic Games, a property owner in Henan promised that all Henan athletes who won the Olympic Games, regardless of individual or team events, would be given a house of about 1 10 square meter for free. Liu Zige, Zou Shiming, Wang, Wu and Huo Liang, the five Shanghai Olympic champions, also got a "champion room" sponsored by a developer after the Beijing Olympic Games.
Of course, Olympic champions are not just givers. In the 2008 Beijing Olympic Games, He Chong (Weibo) won the gold medal in the men's diving 3m springboard event in one fell swoop and realized his dream. At the same time, it also helped Zhong Quansheng, the first coach, improve his living conditions and gave him a house.
Is the champion concept house really easy to sell? After the Olympic Games is the traditional "Golden September and Silver 10" real estate peak season, which is an important time for developers to concentrate on impulse. During this period, using the concept of the Olympic Games, it is a good opportunity to carry out "Olympic marketing" activities in full swing to attract the attention of property buyers and improve the visibility of the project. The effect of Olympic champion households can also be imagined. While expressing gifts, it is also the embodiment of corporate image and brand value. However, is the Olympic champion concept house really good to sell? There should be a big question mark.
In addition, netizens also have different views on the practice of real estate developers sending houses to Olympic champions. Some people think that athletes win glory for their country, and it is appropriate to send a house and a car. Some netizens think it is unfair to athletes who have made the same efforts but failed to win the gold medal. "In fact, it has become the norm to send a house to an Olympic champion. If a developer is willing to send a house to an Olympic athlete who has never won a gold medal, in the current public opinion environment, it may be a surprise and the publicity effect will be better. " Some netizens said.