Lou Mao, a time-honored brand in the 1950s.

"We have been eating vegetarian chicken and dried incense in Loumao for as long as we can remember!" Wang Yi began to speak when he heard the words "The Story of the Cat in the Building". In her 80 s, she doesn't know Auchan or Tesco. She grew up with Lou Maoji and an old brand! I have eaten soy sauce all my life and dried it all my life. I started eating this when I was a kid. My grandparents also ate Lou Maoji. No one knows how old this brand is! "Shook his head and recalled the past of the king.

Even the 80-year-old mother-in-law doesn't know how long it took to create this brand. This was indeed a long time ago. To be exact, it was founded in 1742 (the seventh year of Qing Qianlong). Now, it has been 264 years, which can be regarded as the oldest "time-honored brand" in Ningbo.

"All these years?" Grandpa Zhang shook his head doubtfully, and then nodded. "There should be so many years? Our grandparents seem to be farther away, and there is a' building hair'. " Grandpa Zhang is 76 years old and still in good health. He is in good spirits when he eats dried incense. Two people can "destroy" a piece. "Listening to my grandparents, it seems that it came from Fenghua at first, and it was originally made of bean sprouts."

Memories of old employees: a steady stream of customers in the heyday

"This couple can make this brand bigger. It should be that someone in the family has become an official, with the help of the government, so that the business will be promoted step by step. " Mr. Li, an old employee of Lou Maoji, told reporters this way.

Around the 1940s, Lou Maoji ushered in its heyday. How busy were you then? Mr. Li told the reporter with a smile: "According to the historical data at that time, from morning to afternoon, Lou Maoji's customers are always flowing and bustling." There are also many customers carrying jars and rushing to Loumaoji to buy sauce goods, which makes the employees in the store overwhelmed.

Zhang Zhaode, who has studied the history of Loumaoji, described it this way: "At that time, the triangle between Baizhang Street and Houtang Street in Jiangdong was an ideal location for opening a sauce garden, so there were nearly 10 sauce gardens around Loumaoji, such as Cai Chunhao, Guangrun, Zhangxinmao Branch and Tongji."

Loumaoji production workshop

"It's interesting that they still have modern business ideas. At that time, they already had the concept of 20% discount. The means of winning customers through discounts has been used until now. " Zhang Zhaode said, "They think door-to-door customers are the basic buyers. If they are genuine and treat customers as relatives, there will be more and more customers. "

The pain of the old brand: an air raid destroyed Lou Maoji.

However, before the founding of New China, the war inevitably spread to Ningbo time-honored brand. When talking about this matter, Mr. Li was very sad: "An air strike destroyed the production factory of Lou Maoji and completely changed the business pattern of the old brand that lasted for nearly 200 years."

The public-private partnership transformation of the time-honored brand 65438 to 0956 transformed Loumaoji into a state-owned "Loumaoji" sauce shop. At this time, the Lou family has gradually faded out of the management of Lou Maoji, did not participate in the later management of Lou Maoji, and no longer owns the shares of Lou Maoji. The traditional technology and formula of dried fragrant incense were also passed on to several old workers in the factory. For various reasons, most members of the Lou family left Ningbo to develop in other places. As an ordinary shop, Loumaoji in Ningbo has entered a "dull" shop trade for more than 40 years.

Time-honored brand freshmen: becoming a veritable real estate soy sauce alliance

65438-0988, Ningbo Jiangdong Vegetable Food Co., Ltd. took over the operation. 1998, Ningbo Loumaoji Food Co., Ltd. was restructured and established. Lou Maoji's branch "Lou Heng Chang" opened in Fenghua, his ancestral home, has been transformed into Ningbo Caiwang Company at that time in its heyday.

Zhong Ye, the current general manager of Lou Maoji, took over the management of Lou Maoji in June 1998+00. When he first took over the business of Lou Maoji, all Zhong's possessions were only a trademark registration certificate of Lou Maoji, a traditional craft formula, a pair of couplets, a letter from Lou's descendants, some cultural and historical materials and a registered capital of 500,000 yuan.

Lou maoji

However, after eight years' efforts, Zhang Guorui, the chairman of Ningbo Jiangdong Vegetable and Food Co., Ltd., has made the time-honored brand "Lou Mao Ji" complete a magnificent turn for half a century with a sense of historical responsibility and the spirit of innovation.

"After the brand integration is completed, we will implement misplaced management in brand positioning." Zhang Guorui, chairman of Jiangdong Vegetable Company, said, "The misplaced operation of various brands can make Lou Maoji fully grasp the pulse of Ningbo condiment market." At this point, Jiangdong vegetables have three soy sauce brewing brands: Loumaoji, Admiralty and Cuisine King. It is estimated that the annual sales will steadily exceed 40 million yuan, forming a veritable real estate soy sauce alliance.

Expert opinion: the charm of time-honored brands lies in their stable quality.

Compare other time-honored brands in Ningbo, such as Feng Cunren, Shou Quanzhai and Dong Shengyang. , "Lou Mao Ji" is earlier 100- 150 years. Compared with Tianjin Goubuli steamed stuffed bun founded by 1858, Lou Maoji is 1 16, and McDonald's founded by 1955 is 2 13. The reason why such a brand has survived so far has attracted a lot of attention.

Loumaoji gift packaging

"In fact, the revival of time-honored brands reflects the powerful inheritance power of traditional culture." Ying Zhifang, a master tutor and associate professor studying business management in the Business School of Ningbo University, believes that condiments are a necessity, and the market demand is very stable. Lou Maoji's store operation in the quiet period has also preserved its brand influence to some extent. "Many old citizens in Ningbo have the concept of' preconceptions' when buying brands, and such customer loyalty has also laid the foundation for the recovery of old brands."

Ying Zhifang believes that the weight of time-honored brands lies not only in the brand, but also in the quality of products. "As long as I look at the brand of Lou Maoji, I am very relieved." Ms. Yu, who is in her 40 s, told reporters, "I have eaten since I was a child, and the quality is good. I can totally believe it. "

Feng Ping, director of the consumer service department of Ningbo Trade Bureau, said: "Ningbo is a commercial city. The time-honored brand represents the ancient commercial culture and has the historical responsibility of connecting the preceding with the following." For the elderly, time-honored brands are warm memories, which can recall childhood or youth; For young people, they can feel the profound connotation of traditional business in Ningbo. Time-honored brands are the crystallization of the business wisdom of the older generation. "Our responsibility is to better promote the brand value of time-honored brands."