Because most college students have a weak sense of financial management, this naked event occurs. In addition, they have relatively little social experience and don't shop around like aunts. In fact, they all experienced less when they were young. In fact, they all come over like this, and they will mature after a few years in society.

Use data to tell you how high the consumption power of college students is! And why everyone wants to cut this big cake in the campus market!

One,

The consumption ability of college students is high, and it shows a steady growth trend.

1. According to the data of iResearch's "20 15 Consumption Analysis of College Students in China", the total annual consumption of college students exceeds 400 billion yuan, and the predicted annual growth rate is not less than 5%.

2. According to the data of "20 15 Report on Consumer Behavior and Brand Cognition of College Students in China" published by Shanghai Jiaotong University, the per capita annual consumption capacity of college students in China has reached nearly 20,000 yuan, and the total annual consumption has reached 600 billion yuan.

3.20 16 tmall double eleven activities, * * * generated 657 million logistics orders. According to the data provided by the rookie network, the average college student reaches one package, and the total consumption of college students on the day of the Double Eleven alone exceeds 3 billion yuan.

The above data can be seen from a macro perspective that college students' spending power is actually very high. In addition, let's see what other reasons make people think that college students' money is easy to earn.

Second, the total number of college students has been steadily increasing, and it is updated every year.

According to the report of iResearch, the number of college students in 20 17 is expected to reach 36.946 million. Moreover, after the second child policy is opened, the demographic dividend of college students will continue.

Third, college students are natural high-quality users.

1. College students have strong ability to accept new things, spread quickly, generally pursue individuality, like to follow the trend, are not exclusive of new things, and are willing to try.

2. College students have not formed a complete and stable consumption concept, and their self-control ability is not strong, and their enthusiasm is easy to be stimulated, and they are prone to random consumption or even impulsive consumption.

3. College students are in the primary stage of lifelong consumption, in the stage of forming values and brand concepts, and it is also a critical period for the formation and solidification of brand loyalty, which has a strong guiding role for their long-term consumption in the future.

Based on the analysis of reality, I personally think that there are the following points:

First, money comes from parents. This morning, I read a book "The Noble Son of a Poor Family" pushed by the official account of WeChat, in which many parents were forced to kneel down and apologize because their parents had no money to buy them ipone. If they don't buy ipone, they will break up their relationship. If they didn't buy Adinik, they would kill their parents, because they didn't have the money to poison their parents and fake it as a gas leak, and they wanted insurance compensation. Money is given by my parents, so I don't care, as long as I have money, I don't care about the hardships of making money. So there is no concern when spending money. Answer: I am a freshman at present, and there are two completely different people around me. Because of the different family background and living environment, their attitudes towards money are completely different. A classmate has a sister and a brother whose parents are ordinary migrant workers. A classmate always wanted to take a part-time job, never wore Nike Adi, and never asked his parents for money. Student B is the only child in the family, and her monthly living expenses are paid by her father to her mother. He loves Adinike's mobile phone, and idolizes the family to skip classes and fly to various places for idols. There is no material pressure, so don't worry about money. In this way, is it better to earn money from classmate B?

Second, the concept of personal consumption. Many college students have been thinking about getting rid of their parents' financial independence, and most parents also support it. Therefore, the concept of freely spending the money you earn makes contemporary college students more unscrupulous. Because I can earn money, I have no worries about spending it.

Third, the control of dopamine. This is a new idea I got from reading few articles yesterday. The secretion of dopamine and short-term pleasure make the college students who pursue excitement more addicted to doing their favorite things, which are mostly accumulated by consumption, such as drinking and dancing. So it is not uncommon to spend money on exciting things. For others, college students' money is naturally easy to earn.

Because education is a profiteering cause in China, college students are the first victims. After completing the nine-year compulsory education, we deeply realized that the money paid by universities is not at the same level as junior high school and senior high school ... pity our college students and pity our parents.

Now it is not only the students' money that is easy to earn, but also the children and the elderly.

It depends on how you earn it. Children and students have no financial resources, but they all belong to their parents.

Bao, that's how I catch children who have no food or clothes.

Making money from the heart, such as education, such as medical care, is inseparable.