199 1 during the gulf war, officers of the us marine corps were ordered to carry a copy of the art of war to read on the battlefield.
The principles and strategies put forward in Sun Tzu's Art of War also have a great guiding role in politics and economy. The idea of "total victory" put forward in Sun Tzu's Art of War emphasizes the ideas of political clarity, wise monarch and internal unity, develops the United front, divides and disintegrates hostile forces, and enriches China's ancient political theory, which has been valued by politicians of past dynasties. Its strategic and tactical ideas are also of guiding significance to commercial competition and other competitions in the real society.
Sun Tzu's Art of War has not only had a positive impact in China, but also been translated into many languages and widely circulated around the world. Napoleon, a famous French politician and strategist, happened to see Sun Tzu's Art of War after his defeat in Waterloo, and said with infinite emotion: "If we could see Sun Tzu's Art of War twenty years ago, history would be another ending." The most famous military academy in the United States, West Point Military Academy, has always regarded Sun Tzu's Art of War as a compulsory textbook. Many Japanese entrepreneurs regard Sun Tzu's Art of War as a guide to business warfare. In the 1990 Gulf War, the US military also equipped the Art of War to arm the general officers of the US Marine Corps, which triggered a public opinion that "an invisible China will command Americans to win the Gulf War". We believe that with the passage of time, Sun Tzu's art of war will go further to the world.
Modern Application of Sun Tzu's Art of War (1)
Sun Tzu's The Art of War, as the top work to reveal the law of competition, shows the "rational light" that guides people out of the maze of modern competition. This kind of "light of reason" is displayed through a series of profound strategic concepts such as "being smart", "being soft" and "winning without fighting", and through the profound philosophical concepts such as "serving people with virtue" and "integrating nature with man" contained in it.
The influence of this masterpiece has gone far beyond the national boundaries, making many famous foreign strategists intoxicated and addicted to China's profound traditional strategic culture.
This masterpiece not only transcends national boundaries, but also transcends time and space. As john slessor, marshal of the British Air Force, said in the article "Military Proverbs in China", "The wonder of Sun Tzu lies in how amazing his thoughts are-with a little change in some words, his proverbs seem to have been written yesterday."
This masterpiece is no longer a simple war work, but a must-read for leaders in the political, economic and diplomatic fields. Sun Tzu's thought is widely used not only in the modern military field, but also in politics, economy, diplomacy, sports and other fields. In this wide application, people not only get enlightenment from the profound thoughts of the ancients, but also inject vitality into Sun Tzu's Art of War in a new era.
First, the application status of Sun Tzu's Art of War. The application status of Sun Tzu's Art of War is first manifested in its extremely high penetration rate. According to relevant media reports, The Art of War was translated into the Art of War in the West. At present, there are as many as 102 books related to The Art of War in the world's largest Amazon online bookstore, among which The Art of War was translated by Samuel Griffith and the paperback edition was published by Oxford University Press, with a total of 1986 books. According to the Los Angeles Times, after the "9. 1 1" incident, this edition of The Art of War sold 16000 copies within one month. Friends who often go abroad will find that the bookshop counters in many airports are filled with The Art of War, and many people can also be seen reading The Art of War at the waiting area or the waiting area.
A famous Chinese-American writer said, "With the vigorous development of China's economy, American business people are more and more curious about China's Millennium Art of War. How to use Sun Tzu's art of war has become another secret for westerners to discuss the success of shopping malls. Walking into the commercial book areas of major photo shops in the United States, Sun Tzu's Art of War with different authors and contents can be seen everywhere. Even when I gave a speech to American business school students, Sun Tzu's Art of War was only mentioned by me, and a small quotation from Sun Tzu's Art of War has been held high by American students. "
(A) the application of Sun Tzu's art of war in the military field
Sun Tzu's art of war has been widely used in modern military field. Many famous military analysts in the world believe that Sun Tzu, a famous military thinker in China, is profoundly influencing the modern battlefield nearly 2,500 years after his death. According to relevant data, since the late 1970s, the United States has held thousands of lectures on Sun Tzu's Art of War among officials of the Ministry of National Defense and US military officers. General Kelly, commander of the US Marine Corps, believes that Sun Tzu's Art of War is the foundation of all sports warfare. He listed this book as the annual reading of the army and asked every marine to read it.
Recently, an expert named Mark McNealy wrote The Art of War by Sun Tzu and The Art of Modern War. He said: "The Art of War is a must-read book for high-level military students, and it has been integrated into the military doctrine of the US Army and Marine Corps." When introducing this book to western readers, the publisher of this book said that Sun Tzu's Art of War is the "Swiss Army Knife" in military theory, which can cope with any situation.
James Clarville, an American who translated Sun Tzu's Art of War, said: "If I am the supreme commander, or if I am elected president or prime minister, I will make it clear by law that all officers, especially generals, must take the exam of Chapter 13 of Sun Tzu's Art of War twice a year, with an oral exam and a written exam, with a passing score of 95 points. General officers who failed the exam were immediately dismissed automatically without appeal. Officers at other levels are automatically downgraded. "
After the Second World War, strategists in western developed countries once again discovered the great value of Sun Tzu's The Art of War, and used its strategic principles to think about realistic and difficult strategic issues, all of which obtained satisfactory answers and results. For example, some experts have formulated a national nuclear strategy based on Sun Tzu's strategic deterrence theory. In the book Real War, Nixon directly applied the idea of Sun Tzu's Art of War and criticized the strategy of "mutually assured destruction" in the United States at that time.
Many modern military theories are based on the Art of War. Lieutenant General Richard Lawrence, a famous American strategic theorist and president of the National Defense University, believes that this operational principle is based on the principles of Sun Tzu's Art of War, that is, "changing the odd and the right" and "avoiding the real and making the imaginary". The US 1982 new version of the Operational Outline directly quoted a large number of famous sayings from Sun Tzu's Art of War. The members of the writing team of this Operational Outline have been studying Sun Tzu's Art of War for a long time. 1983 The second chapter of Military Strategy published by the United States is entitled The Evolution of Military Strategy-Sun Tzu's Wisdom.
Many strategic decision makers directly consider the realistic war problem according to Sun Tzu's Art of War. It is reported that when the Gulf War broke out in 1990, there were two books on President Bush's desk, one was Caesar's Biography, and the other was Sun Tzu's Art of War. According to media reports, in this war, a 90-page English version of The Art of War was transported to the desert of Saudi Arabia for the combatants to read. The news sent back by American reporters from the Gulf battlefield, which was shrouded in the clouds of war, said: "Although China didn't send a single soldier here, a mysterious China man went to the front line and manipulated the operation. He is the grandson of more than 2,500 years ago. "
In the recent Iraq war, American commanders claimed that their operational theory was based on Sun Tzu's Art of War. According to media reports, during the Iraq war, Franks, then commander of the US Central Command, was a person familiar with Sun Tzu's Art of War. Many tactics adopted by the US military in this war are consistent with Sun Tzu's thought, among which Sun Tzu's thought of "using space" and entering Baghdad without fighting is necessary. An AFP article entitled "Grandson Appears in the Iraqi Battlefield" said: "Nearly 2,500 years after the death of China's famous military thinker, it is profoundly affecting the thinking and actions of British and American commanders on the Iraqi battlefield". The strategic thinking of Sun Tzu's classic The Art of War runs through the overall strategic concept of conquering Baghdad.
Sun Tzu's art of war also has a great influence on the operational concepts of other countries. Liddell hart, the advocator of "indirect route" strategy, said: Almost all the strategic and tactical principles he discussed in more than 20 years are embodied in Sun Tzu's Art of War 13. Yuma Myrttinen, chairman of the Finnish Association for Science and Technology and former director of the Strategic Research Institute of the Ministry of National Defense, pointed out: "As early as more than 2,000 years ago, the great strategist Sun Tzu listed some factors that decided the outcome of the war." He criticized some modern military strategists for ignoring the most important factor called "morale" by Sun Tzu. In an Indian military history written by an Indian, it was written that the Indian army was able to win the third India-Pakistan war because they successfully used Sun Tzu's tactics of avoiding reality and avoiding emptiness.
(B) the application of Sun Tzu's art of war in the economic field
The application of Sun Tzu's Art of War in China's economic field has a long history. According to Records of the Historian and Biography of Huo Zhi, Bai Gui was the first person to introduce the art of war into Wei Wenhou during the Warring States Period. He applied the principles of Sun Wu's art of war and Shang Yang's law to production and management, was good at observing the changes of the times, and adopted such strategies as "people abandon me and take me, and people take me for peace" and achieved success. At present, many entrepreneurs and economists have a deep understanding of the commercial application value of the Art of War. Hu Dayuan, Chinese dean of Peking University Peking University International MBA, said: "The Art of War is an incisive summary of a large number of war examples more than 2,000 years ago. The core of MBA education today is to cultivate students' ability to observe real problems deeply and find out their laws. Every enterprise welcomes managers who are good at solving problems. Erming Xu, dean of the Business School of Renmin University of China, said: "The strategy of studying abroad is to use the Art of War as a classic reference book. They believe that many ways of thinking in strategy were solved more than 2000 years ago. In fact, the book foreigners like to read is Sun Tzu's Art of War, which they find very useful. In recent years, many management scholars have found that there are many similarities between enterprise competition and war. They applied the concept of Sun Tzu's Art of War to the management operation. Lu Yongyue, president of LG China, said, "I like China's The Art of War very much, which contains a lot of wisdom. It is also very useful for enterprise management. "
In 1960s, Japan introduced Sun Tzu's Art of War into enterprise management. Japanese scholar Wenxiong Murayama said: The survival and development of Japanese enterprises have two pillars, one is the modern management system of the United States, and the other is the strategy and tactics of Sun Tzu's Art of War. Takeo Hashimoto, a Japanese entrepreneur, wrote Sun Tzu's Art of War Management, which tells how to apply Sun Tzu's art of war theory to commercial warfare, with special emphasis on Sun Tzu's art of war management enterprises. Kōnosuke Matsushita, the Japanese "God of Management", publicly declared that Sun Tzu's Art of War was the magic weapon for their success. He said, "The grandson of an ancient philosopher in China is the first god in the world. The employees of our company must pay homage, carefully recite its art of war and use it flexibly, so that the company can flourish. " Kenichi Ohmae, chairman of Mackenzie Company in Japan, once wrote The Influence of Sun Tzu's Art of War on Japanese Management, pointing out that Japanese enterprises can defeat European and American enterprises because Japan "uses China's art of war to guide enterprise management, which is more reasonable and effective than American enterprise management". In his book The Strategist's Mind, he quoted a lot of the contents of Sun Tzu's Art of War, claiming that Sun Tzu's Art of War is the "highest management textbook" for Japanese enterprises.
Modern Application of Sun Tzu's Art of War (2)
The degree of worship of Sun Tzu's Art of War in American economics and business circles is not inferior to that of Japanese. George, a famous American management scientist, said in the History of Management Thought: "Do you want to be a management talent? You must read the Art of War! " Hammer, a famous American business strategist, quoted quotations from Sun Tzu's Art of War many times in his article. He said: "only estimating the current strategic advantages of known competitors will not help to understand the determination, endurance and creativity of potential competitors." Sun Tzu, a military strategist in China, demonstrated 3,000 years ago: "Take it by surprise and attack it unprepared." Yang Zhuang, deputy dean of the business school of Futenma University in the United States and US dean of Peking University Peking University International MBA, said: "Sun Tzu's Art of War is a masterpiece in the field of strategic theory, a classic in the history of world art of war, and a masterpiece of the way for enterprises to win."
Successful entrepreneurs with brains in other countries also saw the value of Sun Tzu's Art of War. Bernabe, president of Italian Eni Company, said: "On the topic of strategy, I am reading The Art of War, a classic textbook written by the grandson of a general China about 2,500 years ago. It is a comprehensive textbook on strategy and can still be applied to various human activities. "
Sun Tzu's thoughts have been deeply imprinted in modern economic strategy theory. Marketing guru Philip kotler of the United States also discussed the application of Sun Tzu's Art of War in marketing in his book Marketing Management. Japanese entrepreneurs highly admire Sun Tzu's thought of "the one who wants to be the same up and down wins" and combine it with Confucianism to create a warm-hearted cooperative management model. In modern economic strategic management, there is a concept called "SWOT" (strengths, weaknesses, opportunities and threats), namely "strengths, opportunities and risks". John Ali, an American scholar who came to China to teach economics, linked "SWOT" with Sun Tzu's Art of War: fiction and falsehood. He pointed out: "The distinction between the virtual and the real in Sun Tzu's Art of War advocates the effect of attacking the virtual with the real, which is exactly the same as the effect of modern SWOT analysis. SWOT analysis is a popular strategic method in marketing. This method gives the strengths and weaknesses of the company, as well as the opportunities and risks of the market. The idea of using strength to pursue opportunities can be said to be a reprint of Sun Tzu's Art of War. This is just another way of saying what we plan to do. " The scholar also wrote an article entitled "Seven-character Tactics of Sun Tzu's Art of War-How Marketing Managers Use Sun Tzu's Art of War". He wrote in the article: "Although the art of war is ancient, it may become a blueprint for the future."
Sun Tzu's Art of War has helped many entrepreneurs achieve great success in business wars. Roger smith/KLOC-0, Chairman of the Board of Directors of American General Motors Corporation, sold 8.3 million vehicles in 1984, ranking first in the world. He said that the secret of his success was that he "learned a lot from the book The Art of War written by a military strategist in China 2000 years ago", which gave him a "strategic mind".
"The soldier is unpredictable, and the water is unpredictable. Being able to win because of the change of the enemy is also called God. " The market is changing rapidly, and operators should take flexible measures according to the changes in the market. Sony successfully applied this idea of Sun Tzu. In the past 50 years, Sony has continuously introduced new products according to market demand, occupied the market and supported the development of enterprises.
"The image of a husband and a soldier is water, and the shape of water avoids heights and moves downwards, while the shape of a soldier avoids reality and attacks emptiness". This idea has become an important strategic thought of enterprises. Many enterprises have avoided the main battlefield of market competition, found their own way, opened up market segments that no one has set foot in, and succeeded in one fell swoop, achieving the effect of fostering strengths and avoiding weaknesses and avoiding reality. In this regard, Nintendo of Japan is a successful example. Originally it was a small company that produced playing cards. 1980 developed a popular home game machine and opened the Japanese market. 1986 introduced a game machine suitable for American families, which opened the American market. Now it is sweeping the European market.
Zhang Ruimin, a famous entrepreneur in China, has made in-depth research on The Art of War. In his view, it takes speed to seize the market. This is what Sun Tzu said, "A disease can stir up water, but as for stone drifting, it is also possible", and this "stone" is the customer. With the strategic thinking of Sun Tzu's Art of War, he achieved great success in the fierce competition in shopping malls and made Haier in China go global.
Wu, CEO of Volvo China, is a very successful entrepreneur. He used Sun Tzu's Art of War. 1997 when he first joined Volvo, the company's annual sales in China was only 27. After five years of fighting, he defeated his main competitors, increased Volvo's annual sales by more than 30 times, and occupied the main share of China cart market. He said with deep experience: the market is the battlefield. Entrepreneurs who don't understand market warfare can't lead enterprises to win the final victory in the long-term market competition. Entrepreneurs who don't understand Sun Tzu's art of war can't be real winners. As the old saying goes, half of the Analects rule the world. Jinyun: Half of Sun Tzu's Art of War was a great success.
Sun Tzu's Art of War is the "Bible" in commercial warfare. Especially in the era of China's rapid transition from a planned economy to a market economy, that is, in the commercial wars of various industries, from the unification of the "King of Zhou" to the "Spring and Autumn Period" and then to the "Warring States Period", the Art of War has far-reaching guiding and practical significance for our entrepreneurs. This is my personal favorite book. I promise to watch it once a month, but because of the different situations and places, the feelings and experiences are naturally different. Sun Tzu's Art of War is the charger of my career.
Dawang Town, Shandong Province, China, with assets of more than 7 billion. Its success is also closely related to the application of Sun Tzu's art of war. The "King Spirit" of this town embodies China's traditional military culture represented by Sun Tzu's Art of War.
(3) The application of Sun Tzu's art of war in other fields is also widely used in other fields. For example, in the diplomatic field, brzezinski, a famous American international strategist, elaborated the strategy of winning the Soviet Union without fighting directly according to Sun Tzu's thought in his book "Tactics", and put forward the concept of "key country" through his understanding of Sun Tzu's "winning the world". In the field of sports, it is reported that Brazilian football coach luiz felipe scolari brought the Art of War to the world, and won the world with the idea of the Art of War. I once read an article about Sun Tzu's Art of War and Chess Manual, which said, "If we can thoroughly understand Sun Tzu's Art of War and apply it to the actual chess game, we can say that we have mastered the source of most chess tactics, and our chess skills will advance by leaps and bounds, and our level will be closer to the masters or even surpass them." In addition, Sun Tzu's Art of War has applied contacts in leadership, personnel management, life pursuit and even family relations. If we carefully browse the bibliographies of libraries and bookstores, we can easily find applied books in these fields. (4) The application activities and achievements of Sun Tzu's Art of War.
In recent years, the application of Sun Tzu's Art of War is expanding to a higher level and a wider scope, and many wonderful application activities of Sun Tzu's Art of War have been organized, and many excellent application experts and application achievements have emerged.
1, research and exchange on the application of Sun Tzu's art of war, various types of seminars or symposiums on the application of Sun Tzu's art of war have been held in many places at home and abroad. For example, Shandong Sun Tzu Academy of Art of War successfully held three international forums on the application of Sun Tzu's art of war and forums on the application of Sun Tzu's art of war across the Taiwan Strait. Shandong Huimin, Guangrao and other places held forums on the application of Sun Tzu's Art of War with different themes. Suzhou Sun Wuzi Research Association organized its own application for the Art of War. Tianjin Sun Tzu's Art of War Research Association has made a series of plans to develop the application of Sun Tzu's Art of War. Peking University organized Sun Tzu's Art of War Club and organized or participated in some exchange activities on the application of Sun Tzu's Art of War.
China Sun Tzu's Art of War Research Association pays attention to the application research of Sun Tzu's art of war at home and abroad, such as attending the press conference of Sun Tzu's application works published abroad, paying attention to the application research of Sun Tzu's art of war in universities all over the country, paying attention to the application lectures of Sun Tzu's art of war in various places, and paying attention to the application of Sun Tzu's art of war research association in Malaysia. The International Symposium on Sun Tzu's Art of War, held by the China Sun Tzu Art of War Research Association, had a lot of exchanges on the application research of Sun Tzu's art of war. Our sixth international symposium on the art of war, with the theme of "strategic culture", has highlighted the application content.
2. Application Training of Sun Tzu's Art of War Organizing the training of Sun Tzu's Art of War is an important part of the application of Sun Tzu's Art of War. Both Harvard University and Columbia University's School of Business Administration have set up the course Sun Tzu's Art of War, requiring students to memorize the Art of War. Sun Tzu's Art of War training has been carried out in various fields in China, and the ticket value of some short-term training courses in Beijing is as high as 5,000 yuan. Sun Tzu's Art of War Research Association of China has established teaching and research bases and training centers in Huimin, Tancheng, Meng Lianggu and Long Mai Hot Spring in Xiaotangshan.
It is worth mentioning that Sun Tzu's Art of War Research Association of China has positioned the application training of Sun Tzu's Art of War at a high level, and together with Peking University International MBA, it has successfully organized the experiential strategy teaching of Sun Tzu's Art of War for enterprise elites. This teaching has been highly concerned by the media and highly praised by the students. The following are the actual feelings of Peking University students who have participated in this teaching.
Wei Zhen, Chairman of Beijing Zheng Rong Internet Technology Co., Ltd. said: Through this strategic experience teaching, I have a clearer understanding of what is strategy and what is commercial warfare. Strategy is far more than the aggregation of wisdom and ideas outside of war. Sun Tzu said in Sun Tzu's Art of War: "The world is public, and then the country is broken. Therefore, "go up and down, cut off your hands, cut off your soldiers, and attack the city" has classically raised the strategic thinking to the height of total victory. In my opinion, BIMBA's case study on the battlefield provides us with a broad space for strategic thinking, which makes us jump out of the ideological limitations of modern business strategic operation. At the same time, it absorbed the profoundness and meticulous integrity of thousands of years of ancient campaign strategies, as well as the essence of China's long history and humanistic culture.
Gu Jing, project manager of Shell (China) Co., Ltd., said: In this activity, I feel that I have gained a lot by learning the successful cases in the past, learning the theory of military strategy and communicating with military experts. Although I may not copy any plan in Sun Tzu's Art of War into practical work, this strategic way of thinking can help me analyze and solve problems.
Zhu Fang, general manager of China Netcom's comprehensive department, believes that the field experience can not only understand the essence of Sun Tzu's Art of War, but also let him go deep into the front line and feel how the decision as a leader will affect the implementation of the front line. As a decision-maker, he can't talk on paper, and all decisions should proceed from reality. Commercial competition and military strategy have the same roots.
3. There are many achievements in the application of Sun Tzu's Art of War, which cannot be enumerated one by one. We just choose representative results and make an example introduction within the scope we are exposed to.
(1) In terms of publishing works:
At home, there are Wu, vice-president of Sun Tzu's Art of War Research Association, Yu Rubo, vice-president of the Association, The Application of Sun Tzu's Art of War in Modern Warfare, Huang Pumin, vice-president and deputy secretary-general of the Association, and Hu Dayuan, deputy secretary-general of the Association and professor of Peking University International MBA. In addition, there are a lot of books and papers about the application of the Art of War in China, which are very valuable.
Abroad, Japanese entrepreneur Takeo Hashimoto wrote The Art of War Management. I and Sun Tzu, essays on Sun Tzu's Art of War and the Iraq War in Sun Tzu's Eyes are written by Lu, president of Malaysian Sun Tzu's Art of War Research Association; Sun Tzu's Art of War and its General Application in Management are written by Chen, a professor of finance and business economics at McMaster University, and Chen, a professor of management at Nankai University. The Art of War: Six Strategic Principles for Managers is an influential new book recently published in the United States. This is written by an American named mcnally. He was a strategic adviser to IBM and an officer in the US Army. There are two paragraphs in the recommendation of this book:
If you have ever felt that shopping malls are like battlefields, this book will tell you a lot according to the teachings of ancient masters in China. -American Entrepreneur Magazine.
Finally, someone wrote a book that thoroughly explained how to apply Sun Tzu's art of war to enterprise management! This book makes me ecstatic. -Brian Bloom, President and CEO of Cable and Wireless.
(2) In terms of film and television production:
Shanghai Asian Television Art Center filmed a large-scale special art film "China General School Century Talk about Soldiers"; CCTV broadcasts "Sun Tzu's Art of War Thirty-six Plans"; It is said that Jackie Chan, a famous Hong Kong film actor, is going to invest 600 million yuan to film The Art of War.
(3) In terms of cultural relics development:
Due to the cultural promotion of Sun Tzu's Art of War, the development of China's ancient famous soldiers, China's ancient battlefields, China's ancient weapons and other cultural relics related to China's ancient military also shows broad prospects. Zhang Wei of Silicon Sense Company is an entrepreneur who has made special contributions to the development of Sun Tzu's art of war culture. He collected 100 famous calligraphers and wrote a highly collectible Sun Tzu's Art of War. He is now planning to build a cultural theme park in China, including Sun Tzu's Art of War. Many cultural relics and souvenirs related to Sun Tzu's Art of War occupy a large share of the market. Xiwan Publishing House recently published a beautiful gold edition of Sun Tzu's Art of War, which became a gift book given by the state. Sun Tzu's Art of War is made into game software. Sun Tzu's Art of War and commemorative stamps of Sun Tzu's Art of War have been launched in the society.
(4) In terms of characteristic tourism:
Sun Tzu's hometown, the place where Sun Tzu made contributions, and the ancient and modern battlefield where Sun Tzu's art of war was successfully applied have always been concerned by the tourism industry and will become a hot spot in the future. Shandong Huimin invested heavily to build Sun Tzu's Art of War City. The Lushan Bamboo Slip Museum in Linyi, Shandong Province has also taken on a new look.
Modern Application of Sun Tzu's Art of War (3)
Release date: 2005- 12-03 07:00
Second, Sun Tzu's art of war in the modern application of the main problems
At present, the modern application of the Art of War has made great achievements, but there are also many problems, some of which are cognitive and some are objectively formed in the process of modern application. We must attach importance to and make great efforts to solve these problems as soon as possible, especially those outstanding problems that have a great impact on the overall situation. Otherwise, the modern application of Sun Tzu's art of war will be led astray, and the precious legacy left by our ancestors will be destroyed.
Question 1: I always feel that foreign moons are rounder than my own.
I am very sad to see such a phenomenon. When talking about Sun Tzu's art of war abroad, some people in our country really disdained Sun Tzu's art of war. Some domestic experts, even without reading Sun Tzu's Art of War, made wild comments on it, saying that it was useless, and took foreign "On War", "Sea Power" and "The Prince" to heaven. In these people's minds, the Art of War doesn't even have a minimum position. How can it be applied? A reporter once reported this phenomenon: "The author visited the army and learned that some officers and men don't know much about the Art of War, and they don't study enough, and some even disdain it. It is believed that modern wars, especially high-tech local wars, are far from the Warring States period, and the ways and forms of operations have undergone fundamental changes, so Sun Tzu's Art of War is out of date. This view is obviously one-sided. "
We don't deny that The Art of War has its historical limitations, some of which are not fully applicable to modern times, nor do we deny that some foreign masterpieces have their own uniqueness. However, we can't deny the practical value of Sun Tzu's Art of War and ignore the universal guiding role of its basic principles. We can't draw the wrong conclusion that Sun Tzu's Art of War is "shallow" because of our shallow ancient knowledge and strategic knowledge.
Now the most important content of Sun Tzu's art of war is his strategic thought. Some foreigners, including some from China, think that the strategy comes from foreign countries rather than China. They think that China only introduced the word "strategy" from foreign countries in modern times. This is a wrong view. In fact, as early as the Spring and Autumn Period and the Warring States Period, China had formed a relatively systematic and complete strategic thought. China's strategic thought highly abstracts and generalizes the confrontation of power, reaching the height of philosophy, and has obvious dialectical and macroscopic thinking characteristics. Sun Tzu's Art of War is a mature strategic theory work. Huang Shigong's Three Views and Brief Training of Huai Nan Zi Bing have gone far beyond the military category, revealing some of the deepest strategic principles. I once said in the book Analysis of China's Strategic Principles that the real strategy lies in China. China's strategy is far-reaching. Some people are surprised and fascinated by the miracle of China's rapid economic development. What's the mystery? Of course, we can't rule out China's unfathomable strategic thought. I think China has the most say in talking about strategy, and the strategists in China are the teachers of western strategists. Let's not sell ourselves short, we should have confidence. It is necessary to establish China's own strategic theory and train his own strategic experts in various fields.
There is an important article on the Internet that can help us to understand this problem more deeply. The title of this article is "Looking at the West from the East, who will carry forward the traditional management culture?" . The article writes: "Sun Tzu's Art of War, Analects of Confucius, Tao Te Ching, the wisdom of these ancient China philosophers, are being studied by foreigners with yellow hair and blue eyes and regarded as management standards;" When domestic entrepreneurs deify foreign management and flock to it, "foreigners" are excavating the traditional cultural treasures of our Chinese nation. They successively won The Art of War, The Analects of Confucius and The Classic of Tao Te Ching, and studied China's hundred schools of thought, which achieved great success. This is a very interesting phenomenon. " "Now, when domestic entrepreneurs talk about the theory and practice of western MBA management courses, their foreign counterparts are studying how to apply the ancient philosophy of the East to enterprise management and strategic decision-making. According to a recent report by Global Times, a little-known British company gained new vitality by studying Tao Te Ching, and achieved a good performance of 200% profit surge, which attracted the attention of many major British media.
Problem 2: Low level, vulgarization, confusing "great wisdom" with "small tricks".
Nowadays, many people have reduced the Art of War to a very low level and compared it with some trivial matters in life and officialdom.