College students tend to choose projects according to their likes and dislikes and imagination during their entrepreneurship, lacking effective pre-market research and demonstration, so their decisions are likely to be broken. College entrepreneurs must do a good job in market research at the beginning of the project and choose the project on the basis of understanding the market. Generally speaking, the financial strength of college entrepreneurs is generally weak, so it is best to choose projects with less start-up funds and low staffing requirements.

2. Lack of entrepreneurial skills

Many college entrepreneurs are generally weak-willed, and only when they start a project do they find that they have no ability to solve problems. This kind of entrepreneurship is tantamount to an armchair strategist. On the one hand, college students should go to relevant enterprises for internship and accumulate management and marketing experience. On the other hand, we should actively participate in entrepreneurship training, take the initiative to acquire entrepreneurial knowledge, accept guidance, and improve the success rate of entrepreneurship.

3. Single financing channel

Without broad financing channels, business plans can only be empty talk. In addition to traditional ways such as bank loans, self-financing and private lending, we can also make full use of financing channels such as venture capital and venture funds.

4. Lack of social resources

Entrepreneurship, market development, product promotion and other work all need to mobilize social resources. College students will feel very hard in this respect. Usually take part in social practice activities and expand the scope of interpersonal communication. Before starting a business, they can go to enterprises in this field to study for a period of time and accumulate contacts for their future business through this platform.