Fairy Lake is the birthplace of Qixi culture in China. During Tanabata every year, with the theme of "Romantic Tanabata, Meet Fairy Lake", a series of festivals will be held for three months around Tanabata to build a brand of Tanabata theme activities. Up to now, * * * has held the 19th "Fairy Lake Tanabata Cultural Tourism Festival", constantly expanding the influence of Tanabata culture.
Many star guests were invited to join in the party in 2023, and around the historical inheritance of Tanabata love, the traditional significance of Valentine's Day in China, the new demand and new vision in the new era, * * * interpreted the new Tanabata, new festivals and new folk customs with the flavor of the times.
This activity takes love songs as the carrier, and attracts the participation of all ages, especially young groups and college students with three innovative modes: content innovation, technology empowerment and flow realization. With new ways of playing, such as "online+offline", "love songs+scenic spots" and "flow+reserve", we will explore the Qixi culture of Fairy Lake from all directions and angles and sing the IP of Fairy Lake's love song holy land.
Customs related to Valentine's Day in China
China Valentine's Day, also known as Qiaoqi Festival, Qijie Festival, Daughter's Day, Beggar's Day, Chinese Valentine's Day, Niuniu Festival and Qiaoxi Festival, is a traditional folk festival in China. Valentine's Day in China evolved from the worship of the stars, and it is Seven Sisters's birthday in the traditional sense. Because of the worship of Seven Sisters on the seventh day of July, it was named Tanabata. This is a long-standing festival.
It is the traditional custom of Qixi to worship the seven sisters, pray, seek skillful art, sit and watch morning glory and weave stars, pray for marriage and store water on Qixi. After historical development, Tanabata has been endowed with the beautiful love legend of "Cowherd and Weaver Girl", making it a festival symbolizing love, thus being regarded as the most romantic traditional festival in China, and even having the cultural meaning of "China Valentine's Day" in contemporary times.