Northwest University is the first university in the United States to set up an integrated marketing research center. Its Master of Integrated Marketing Communication is jointly organized by the famous Kellogg Business School and Medill Journalism College, with a duration of 65,438+05 months, divided into five quarters. The professors of the Integrated Marketing Research Center include senior professionals from many industries such as advertising, marketing and public relations, as well as multinational companies such as DDB/ Ogilvy Advertising, Baoqiao and IBM, who have at least 10 years of experience and have made great achievements in the academic field. The project is dedicated to cultivating students' insight in market communication and psychological insight into consumers, and teaching students how to use efficiency skills and network skills to explore the tendency of consumer demand.

Requirements for hardware application: refer to GMAT average score of 732 for official admission data in previous years; There is no minimum requirement for GPA and language, and suggestions are: GPA3.5+, TOEFL 106+. There is no hard and fast requirement for the professional background and work experience of the applicant, but the school encourages applicants with 2 years of full-time or relevant market experience to apply. The enrollment of international students is relatively strict, and the proportion is generally around 20%, so it is difficult to apply. The project emphasizes the ability of communication, mathematics, judgment and analytical thinking, prefers all-round students with strong strategic analysis and innovation ability, and prefers students with rich market research background such as publishing papers and applicants with rich work experience. Foreign students' oral writing ability, application documents and TOEFL scores are particularly important in the application.