First of all, we should sort out the information collected in the preparatory work, including the name, content, theoretical basis, participants, organizational arrangements and division of labor, estimated time and funds, etc.

The first is the drafting of the title. The topic has been established in the preparatory work, so the topic of the opening report is not a problem. Just write down your research topic directly. For example, I once gave guidance to a group of students on ethics culture, such as? Lunjiao cake? , Lunjiao woodworking machinery, Lunjiao cultural relics, etc. , and the suggested title is? A study of Lunjiao culture? .

The second is the writing of content. The main contents of the opening report include the following parts:

First, the research background.

The so-called project background mainly refers to why this project should be studied, so some projects simply refer to this part as? The problem is. Then explain why this question is raised, or this topic is raised. Like a project I directed? A study of Lunjiao culture? The background part refers to how her culture develops, what achievements she has made, what impact she has had on residents and what needs to be improved while the economy is developing rapidly in the wave of reform and opening up. Of course, there are many contents of background description, which can be social background or natural background. The key is what we have determined.

Second, the content of the study.

The content of the subject research, as its name implies, is what our subject should study. For example, the subject under the guidance of teacher Huang Shu in our school? New Eight Scenes in Foshan? The content of the study is:? Focusing on the new eight scenic spots in Foshan, this paper investigates the yesterday, today and tomorrow of Foshan's historical and cultural precipitation, and draws up a feasibility report and development plan for developing cultural tourism with the new Foshan, the new eight scenic spots and the new atmosphere in combination with Foshan's economic development trend. ?

Third, the purpose and significance of the study.

The purpose of the study should be to describe what you hope to achieve in this study or what you hope to get. For example, under the guidance of teacher Ye in our school? Take the long March again? This research topic is described in the column of its research objectives as follows:

1. By reappearing the course of the Long March and recalling the great achievements of the Red Army soldiers, we have a deeper understanding and feeling of the general situation of the Long March, what difficulties and obstacles we encountered on the way, and what the spirit of the Long March is.

2. Through the division of labor, cooperation, communication, presentation and explanation among the students in the group, cultivate the spirit of cooperation and participation and the ability of self-presentation.

3. Through this activity, students' information technology has been improved and their information literacy has been further improved.

Fourth, research methods.

Are you online? The method of project research? In this part, we will put forward the methods or steps to solve this problem. Generally speaking, the research methods of research-based learning are: field investigation (the method of organizing students to conduct field investigation in their places of study, so as to draw conclusions), questionnaire investigation (the method of setting some questions according to the situation of the subject and the content to be understood, and investigating relevant personnel in the form of questionnaire), personal interview (the method of directly interviewing relevant personnel to master first-hand information) and literature investigation (by consulting various materials, charts, etc.)

Fifth, the steps of research.

The steps of subject research, of course, refer to what steps the subject has to go through to achieve the purpose of research. Therefore, this part should focus on our topic, which is about to be completed in several steps. Generally speaking, the basic steps of the subject research are nothing more than the following aspects: preparation stage, data access stage, field investigation stage, questionnaire investigation stage, interview stage, data analysis and arrangement stage, and summary and reflection stage of this subject.

Six, project participants and organizational division of labor.

This belongs to the management category of this study, but it can't be ignored. Due to poor management, students can't define their responsibilities, sometimes they are lazy or shirk their responsibilities, and sometimes they do repetitive work. Therefore, the organization and division of labor of project participants is very important. It is best to divide all the students involved in the research into several groups, and each group will elect a leader through democratic elections, who will be responsible for the task allocation and implementation of the group. Then according to the situation of this topic, the related research tasks are divided into several parts, and one group is responsible for one part. Finally, the team leader will organize personnel to summarize and sort out.

Seven, the project budget.

A project needs some funds to start, so finally, it is necessary to roughly estimate how much money this project needs, such as how much money it needs to collect information, the cost of field investigation, the cost of printing and distributing questionnaires, the space occupied by the research group, and the printing cost of some related materials and concluding reports. So-called? The army didn't move. Food and grass went first? Without sufficient funds as the backing, the research of the subject will inevitably be difficult, stretched and even abandoned halfway. Therefore, the funds of this topic must be estimated at the beginning of the topic selection and planned in advance, so as to truly do the best research on this topic.

Example 1:

Undergraduate Graduation Design (Thesis) Opening Report: Procter & Gamble Sassoon Products? May day? Promotion planning scheme

First, the significance of the topic (including the theoretical and practical significance of the topic)

(A) the background of the topic

At present, the competition in the middle and high-grade shampoo market is very fierce. Brands constantly introduce novel products to seize market segments, and consolidate the existing market through the enrichment of product series or the continuous increase of product functions. Li Jing? Special sales proposition? (Unique Sales Proposition, USP), subdividing the existing market can effectively attract potential consumer groups. After the successful application of multi-brand strategy, P&G has occupied the middle and high-end shampoo market segment. Among them, Sassoon brand positioning in the fashion professional perspective can provide enough space for the brand's new product development. The concept of fashion specialty is constantly changing with the development of the times. At present, with the intensification of competition and the change of consumers' preferences, consumers will constantly give a new understanding of fashion and specialty. In order to adapt to this situation, Sassoon needs to follow up the changes in the connotation of fashion specialty, so as to enrich the product range. Where is the USP of Sassoon Deep Cleansing Shampoo? Fashion major? On the basis of emphasis? Deep cleaning? ,? Transparent and clean formula? ,? Mild and effective? Very innovative and other concepts, which can promote market sales.

Second, literature review

Third, the research content and methods

Fourth, the project research schedule

Verb (abbreviation of verb) main reference list

Wu Fei. Study on the influence of shampoo brand marketing mix strategy on brand association [D]. Jinan University, 2009.

[2] Zhang Beiling. Unilever's challenger strategy in shampoo market [D]. Fudan University, 2009.

[3] Wang Heng. Study on marketing strategy of Unilever shampoo products [D]. Jilin University, 20 1 1.

[4] Zhou. Marketing weakness of local shampoo and its optimization strategy [J]. Financial Economy, 20 1 1, 24: 107- 109.

[5] Xiao Mingchao. New Trends of Shampoo Marketing in 2009 [J]. Market Watch, 2009, 07:37.

[6] Lei Ming. Analysis of innovative marketing strategies of Kentucky in China [J]. Manager, 2009, 12:68+62.

[7] Su Fan. Shampoo 20 10: high-end marketing [J]. Market observation, 20 10, 05:74-75.

[8] Ouyang sheng Success or failure of Qingyang shampoo differentiated marketing strategy [J]. Operation Management, 20 10/0,09: 48-50.

[9] Zeng Sheng. Research on S brand marketing strategy [D]. Yunnan University, 20 12.

[10] Li Ting. Research on the Present Situation and Development of TV Advertisements of Top Ten Shampoo Brands in China [D]. Northeast Normal University, 20 12.

[1 1] Wang Wei. Study on Marketing Strategy of Shampoo Products of Wang Ba Group [D]. Anhui University, 20 12.

Jie Chen. Study on the Marketing Promotion of Wang Ba Anti-alopecia/Blackhair Shampoo [D]. Southwestern University of Finance and Economics, 2007.

[13] Ji Chao, Sun Linan. On the innovative advertising strategy of P&G shampoo in China market [J]. Inheritance, 2007,05:106-108.

[14] Zhu Bingjun. The marketing of Qingyang shampoo is dead [J]. China market, 2007, 29:60-6 1.

Zhang Xuefeng. Discussion on market segmentation and positioning strategy of shampoo [J]. Journal of Daily Chemical, 2002,01:6-9.

[16] Does Gardner D.M. have a generalized relationship between price and quality? [J]。 Journal of Marketing Research (JMR), 197 1, 8(2).

[17]Lee A Y, Labroo A A the influence of concept and perceived fluency on brand evaluation [J]. Journal of Marketing Research, 2004,41(2):15/-165. ]

[65438+ Journal of Market Research, 1973: 45-52.

[19] Karnani A. Marketing to a mirage at the bottom of the pyramid [J]. California Management Review, 2007,49 (4): 90-11.

Example 2:

The Opening Report of Undergraduate Graduation Thesis (Design and Creation): On the Importance of Psychological Activities in Role Shaping

1, the purpose and significance of the topic

When an actor portrays a role, a correct grasp of psychological activities can help the actor better grasp the role and help the actor enter the heart of the role he plays more deeply, so as to portray the role more vividly, intuitively and truly, and improve the aesthetic value and practical significance of the work as a whole. In shaping the role, we should fully grasp the role's psychology and control our own psychological activities, so as to grasp the role's emotions naturally, intuitively and organically and arouse the correct experience. When an actor portrays a role, his psychological activities are reflected by the actor's external actions, such as facial expression, body and language. On the one hand, it discusses the importance of his psychological activities in shaping the role, because his psychological activities are performances. Soul in art? On the other hand, the topic of the importance of actors' psychological activities in shaping roles can make actors have very important guiding significance in the field of practice.

2. Background of topic selection

3. Research status of topic selection.

4. Conclusion

5. Feasibility analysis

6. Analysis of key points and difficulties

7. Time schedule

8. Existing references

[1], Li Jinyun: Performance Psychology, Beijing, World Book Publishing Company Beijing Company, 2007, 10.

[2], Xu Xiangming, Fu Lan, Cui: China Film Dictionary, China Film Publishing House, 2005.

[3], (Su) stanislavski: Self-cultivation of actors, Beijing, China Film Publishing House, 2006.

[4] Zhu Guangqian: Literary Psychology.

[5], Shi Longqi: "Psychological Research on Film Performance", [M] China Film Publishing House, 1996.