Organizer: Institute of Brand Strategy, School of Economics and Management.
Organizer: Student Union of Youth League Branch of School of Economics and Management.
Partner: * * Sales Department
Final venue: Delong Hall
Scope of activities: Meizhou City
Object: All students in jiaying university.
I. Specific arrangements:
(1) The publicity method is as follows:
1, banners, posters and display boards for publicity.
2. Broadcasting and publicity
3. Flyers
4. Online publicity (Weibo, blog, etc. )
5, off-campus publicity (by the cooperative unit)
(2) Competition requirements:
1. Planning target: Hua Fu building materials and Jianyi ceramics.
2. Facing the region: with Meizhou as the center, radiating seven counties and one district.
3. Planning time: three-year planning (20**-20 14)
4. Teams must complete at least 200 questionnaires, and cheaters will be disqualified once they are found (the original questionnaire will be submitted with the scheme).
5. According to the service advantages of Hua Fu Building Materials, the characteristics of target consumer groups, the current market economy situation and competitors' situation, this paper makes market research and scheme planning on how to formulate corresponding marketing strategies for Hua Fu Building Materials, so as to enhance the brand awareness of Hua Fu Building Materials in Meizhou market, expand the sales of Hua Fu Building Materials in Meizhou market and build a brand of Meizhou Building Materials-Hua Fu Building Materials.
(3) competition guide:
1. The market research contest mainly focuses on the target market. Teams design questionnaires, conduct market research, conduct data statistics and analysis, and complete market analysis reports.
2. The brand planning contest includes two modules: "brand planning" and "marketing", as follows:
(1) brand planning: carry out brand pilot promotion in Meizhou city and seven counties and one district, and formulate market research scheme and brand planning scheme for Hua Fu building materials brand culture.
(2) Marketing: according to specific consumer groups in different target markets (such as business owners, teachers, government agencies, government personnel, etc.). ), formulate corresponding effective promotion methods.
(4) Competition form:
1. The participating teams combine their professional knowledge, conduct market research and analysis according to the theme of the competition and related businesses, and design a planned market research plan. Five excellent schemes were selected from the preliminary competition to enter the final.
2. Participants in the market research contest can continue to participate in the brand planning contest and design the brand planning scheme. From the preliminary round, 10 schemes were selected to enter the semi-finals, and finally 5 excellent schemes were selected to enter the finals.
(5) Access mode:
1. Participants in the brand planning contest must be participants in the market research contest.
2. Participants should be divided into groups of 3-8 people in each group (note: the first place in the list of members should be the team leader, and the team with customers should get extra points appropriately). The team leader should submit the list of participating teams to the Youth League Office of the School of Economics and Management.
3. Time for submitting the team list:
Market research contest 20 10 September 26th (Monday) 16: 30- 17: 30,
Brand Planning Competition, Friday, February 24th, 20 10, 16: 30— 17: 30.
(6) Submission method:
2. The preliminary contestants of the brand planning contest will submit the Market Research Contest Plan and POWERPOINT presentation to the Youth League Committee Office of the School of Economics and Management before April 25th, 2010 16: 30- 17: 30. Put it in a file bag and mark it with "Team Name". After the inspection, the file will be sealed on the spot.
(7) Job requirements:
1. In the preliminary competition, the participating teams will choose their own teachers as instructors, and the writing of the works will be standardized. After entering the semi-finals, the organizer will assign professional teachers for counseling.
2. The scheme submitted for the competition should be A4 paper, with margins of 2.5cm from top to bottom, left and right, and punctuation and figures must be standardized.
Second, the main process of the contest
(1) Schedule:
1, Market Research Competition:
September 19 (Monday): The notice is sent to the general branch student union of each college.
September 26th (Monday): Submit the list of participating teams.
September 28th (Wednesday): Full-time staff of Brand Strategy Institute and Hua Fu Building Materials provide professional guidance on market research.
65438+1October1-165438+1October 18: Participants conduct market research and plan their entries.
165438+1October 18: Submit the work.
2. Brand planning contest:
February 25th-April 1: Participants conduct brand research and planning.
April 2-April 24: Prepare the entries.
April 25th: Submit entries.
April 27 -29: Preliminary evaluation.
April 30th (Monday): Announce the list of semi-final teams.
May 5 (Saturday): the rematch.
May 7 (Monday): Announce the shortlist.
May 19 (Saturday): Final rehearsal.
May 25th (Friday): Final (on-site defense of planning scheme)
(2) Finals:
2. The professional judges will ask questions on the spot according to the demonstration results of the contestants and the advantages and disadvantages of their schemes.
3. The cooperative unit will invite customers to vote as public judges, and the voting result will account for 20% of the total score.
4. Finally, the results of voting, demonstration and question-and-answer are comprehensively evaluated.
(3) Competition award setting:
1, Market Research Competition:
Champion: bonus 1000 yuan (1)+ certificate+comprehensive evaluation 7 points.
Runner-up: 800 yuan (1)+ certificate+5 points for comprehensive evaluation.
Third runner-up: bonus 500 yuan (1)+ certificate+comprehensive evaluation 4 points.
Merit Award: 300 yuan (2)+ certificate+comprehensive evaluation 3 points.
2. Brand planning contest:
Champion: bonus 1500 yuan (1)+ certificate+comprehensive evaluation 8 points.
Runner-up: bonus 1000 yuan (1)+ certificate+comprehensive evaluation 6 points.
Third runner-up: bonus 800 yuan (1)+ certificate+comprehensive evaluation 5 points.
Merit Award: 500 yuan (2)+ certificate+comprehensive evaluation 4 points.
Teams that submit qualified works can get 2 points of comprehensive evaluation, and teams that participate in the market research competition can get 100 yuan of research funds.
Institute of Brand Strategy, School of Economics and Management
Youth League Branch and Student Union of School of Economics and Management.
University Campus Marketing Plan Volume II
I. Introduction to the Competition
(1) Competition theme: passionate youth, marketing and entrepreneurship.
(II) Purpose of the competition: Through this competition, the students of the whole hospital will exercise their team writing ability and marketing ability on the premise of spontaneous team formation and self-management. Further strengthen the communication between students in the college, tap the market gap, innovate the market operation mode, provide new ways for college students' employment, and finally achieve the goal of improving the overall comprehensive quality of students in the participating teams.
(3) the organizational form of the competition
1. Organizer: Entrepreneurship Association of Judicial Police Vocational College.
2. Organizer: College Youth League Committee and Management Department.
3. Sponsors: China Mobile, No.2 Canteen and Rural Flavor.
(5) Participants: all students of Judicial Police Vocational College.
Venue (tentative): rematch: old basketball court.
Final: multifunctional lecture hall
Second, the preparations for the competition
1. Preparatory personnel: Shen Zhiliang, Hu Lidan, Wang Kuang Kuang Sheng, Quanning Duoping.
2. Convene a meeting of the Preparatory Committee and all members of the Association.
3. Publicity work: put up posters, distribute leaflets and pull banners to various teams and societies through the College Youth League Committee.
4. Source of funds: sponsorship
5. Invite teachers to participate in the finals, which will be selected by teachers.
6. Invited guests for the finals: 23 various societies and 5 student unions.
Third, the competition schedule
Location: between building 1 and building 2.
Requirements: 3~5 people from each team will participate in the competition. No one or more people will be recognized and team members are not allowed to change.
2. Preliminary time: May 2 ~ May 18.
According to the requirements of the competition, submit the marketing plans of each team, including environmental analysis, marketing objectives, marketing strategies, budgets, etc. The proposal shall be printed on A4 paper, and the knowledge of others shall not be infringed, and the works of others shall not be plagiarized. Once found, the competition will be disqualified, and a proposal will be submitted to the Entrepreneurship Association before May 6 1 1: 30, and the first 10 team members will enter the semi-finals.
3. Time for the rematch: May 28th to June 1.
Rules for rematch:
(1) Competing in good faith, not allowing others to help with sales and not making false accounts.
(2) the sales location is not limited, as long as the detailed sales materials are submitted within the prescribed time limit.
(3) Teams entering the semi-finals must sell 75% of their products to get rewards.
4. Final date: 2065438+June 8, 2002 14:30.
Each team made a PPT presentation, demonstrating the sales situation and sales experience of the team, what experience they gained in this activity and what impact they had on themselves. According to the effect of the speech, the teacher judged the top three and an award-winning team to reward.
5. Finalization process
The host (Wang He and Wu Jiao) introduced the judges, teachers, guests and players.
(2) Leadership Speech (Instructor of Creative Association)
(3) The participating teams give speeches, introducing the sales situation, sales performance and sharing experiences. And show team spirit.
(4) Compare and announce the winners.
⑤ reward.
⑥ Speech by the leader (Director Huang)
⑦ Players take photos with leaders.
Fourth, the award setting
First place: honorary certificate+bonus 300 yuan.
Second place: honorary certificate+bonus 200 yuan.
Third place: honorary certificate+bonus 100 yuan.
Winning team: certificate of honor
Four. budget
3. Leaflets: 4 for 50 yuan. Registration Form: 20 yuan
7. Venue decoration: 50 yuan 8. Other expenses: 130 yuan.
Total: 1200 yuan
Attachment:
Scoring standard of campus marketing competition
Score according to the number of products sold in actual marketing, score according to the ranking of products sold by contestants in the competition, and give points in turn according to the hierarchy.
2. Sales planning (10)
In the marketing stage, the sales strategy is innovative, attractive to customers, reasonable cost and pricing, and smooth marketing channels.
3. Team ability (15)
A clear division of labor, implemented on team members, can highlight their unique advantages, and team members can complement each other.
4, sales analysis (15 points)
Concise, to the point, can effectively summarize the whole plan, distinctive personality, clear thinking and clear goals.
5. Language expression (10 score)
Standardized pronunciation, clear articulation, accurate, smooth and natural speech expression language, proper language skills, in line with the ups and downs of thoughts and feelings, can fully and skillfully express the speech content within the specified time of 10 minutes.
6, image performance (10)
The speaker is full of energy and can better use his expression to express his understanding of the speech.
7. Sales experience (20 points)
Experience and gains of participating teams in the sales process.