Yun said in the internal course of Lakeside University: "Enterprises must talk about mission, vision and values. Only based on these three points can you reconsider your strategy. Strategy is where you are going and what value you provide to your customers. The strategy is to be far-sighted, judge the future trend and direction, and make a good layout in advance. " Ma Yun also said in his speech, "The ultimate pursuit of people is longevity, health and happiness!" The same is true for enterprises: "Enterprises should live long, be healthy and be happy."

Tell the entrepreneur that only if you love, you persist, know what you want, don't touch anything, and really make him the ultimate, can such a venture be easy to succeed. Ma Yun analyzed that "an enterprise is not necessarily happy when it is big, and it is not necessarily unhappy when it is small. And many of our current enterprises, now many enterprises just blindly emphasize, do well, become bigger and stronger, and lose the original intention of starting a business. "