Lead: A business plan is a written summary of the business that entrepreneurs plan to create. An excellent business plan often makes entrepreneurs get twice the result with half the effort. It is said that you want to open a fruit shop in the university town. The following is my business plan for the fruit shop in University Town, for your reference only!

Our main business is selling daily fruits, aiming at college students. First of all, we should adopt the management mode of joint venture with classmates, make a name for ourselves on campus and build our own brand. When conditions are ripe, we will carry out a larger chain operation within the university town.

I. Market analysis

1, feasibility analysis

Fruit, a popular consumer product, has gradually become a necessity and an important part of people's daily consumption. With the continuous development of the school, the scale of our students is increasing, and the number of students in the East Campus is around 15000. The huge number of students will inevitably bring huge demand for fruit. According to my investigation, many students have the habit of eating fruit often at home, and they also have a great desire in this respect at school, but there are few fruit shops around the school, so it is inconvenient to buy them outside.

2. Competition analysis

At present, there are four fruit merchants in our campus, which are located in the downstairs of each dormitory building. These fruit shops mainly take advantage of the geographical advantages close to students' dormitories, and because they are in a relatively monopoly position in the school, the price is more expensive than ordinary products, but the sales volume is still good.

The businesses in the east gate of the school mainly sell in the form of stalls, about seven or eight, and these businesses also have strong geographical advantages. The first is the snack street mixed in the east gate of the school. Students often buy some fruits when they go out to eat. Moreover, the fruits of these merchants are cheaper, more varieties and better quality than those of schools.

The two types of businesses listed above are large-scale, with fixed passenger flow, good foundation and strong competitiveness.

Secondly, SWOT analysis of college students opening fruit shops on campus.

superiority

Since entrepreneurs themselves are college students, it is the most important advantage to clearly understand the demand psychology of college students and easily find their psychological appeal points. First of all, like other businesses that open fruit shops on campus, our fruit shops are close to the dormitory and easy to buy. Furthermore, in terms of business channels, we should develop new purchase methods, open WeChat platform to place orders, and provide home delivery services, which are not available in other campus fruit shops. In addition, we also have the support of school policies to start a business. The School of Finance has established a business incubation base for college students, and we can rent the school's shops at a lower price, thus gaining a cost advantage. Finally, as students of our school, our social circle can also bring us good benefits and influence, and promote our fruit shop in the circle of classmates, which gives us an incomparable passenger flow advantage over other fruit shops on campus.

Disadvantaged weakness

First of all, lack of entrepreneurial experience is our biggest shortcoming. We need to open up new purchase channels, coordinate all aspects, promote products and attract customers, which is a great challenge for us college students with less social experience. Moreover, venture capital is also a very important link. As for us, although we can apply for venture capital from the school, the available capital flow can hardly meet the early development speed of fruit shops. Finally, there are already four fruit shops in the school, and our early development speed may be limited, which poses a challenge to our financial situation and poses a greater threat to our market share.

Opportunity opportunity

In the service orientation of campus fruit shops, there are mainly two parts, one is the traditional storefront fruit sales service, and the other is the online fruit sales service promoted by WeChat and Weibo, while the latter is still blank in our fruit sales market, which gives us a great chance to try.

threaten

The competition is fierce. If the profit is good, it is easy to be imitated. Moreover, the campus fruit shop is a small-scale individual venture. Due to the limitation of financial conditions, it is impossible to occupy all markets in a short time, so it is likely to be swallowed up by followers or imitators in the later stage, which is the biggest and most serious threat.

Third, marketing strategy.

Product pricing:

As mentioned above, our fruit shop may have a better cost advantage, so in the early stage of sales, we will try our best to adopt the strategy of small profits but quick turnover in line with market pricing, which will not only attract customers and occupy the market as soon as possible, but also make the capital problem in the early stage not too tight.

Sales channel:

The combination of fixed store sales and network marketing. The two are the same. The core is fruit quality and service quality. In the process of sales, we will pay more attention to the way of network marketing, which is low in cost, conforms to the living habits of college students and has great room for development. And as mentioned earlier, the sales of WeChat platform is a strong competitive point for us. This way of "WeChat ordering-door delivery-cash on delivery" will strongly support the sales of our fruit shop.

Promotion strategy:

As a small-scale individual entrepreneur, he will definitely not do some large-scale commercial advertising activities, so network promotion and general advertising leaflets have become the main force of our store promotion. Specifically, online promotion can be carried out in school stickers, forums and various official Weibo, advertising leaflets can be distributed on campus, and billboards can be further made on the school bulletin board.

Another extremely important promotion is the concept promotion of fruit shops. The idea of our campus fruit shop is to advocate quality first, including fruit quality and service quality. We should inform consumers of this concept, one is to publicize our foothold, and the other is to establish brand awareness for consumers.

The business plan of the campus fruit shop is only a plan that we can foresee. In the real business process, we should have strong executive power to realize it, improvise, constantly update our concepts and improve the scheduled steps.

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